?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=FAKTOR-FAKTOR+YANG+MEMPENGARUHI+KEPUTUSAN+KONSUMEN+DALAM+PEMBELIAN+TEH+OSMO-FILTER+DI+BANDAR+LAMPUNG&rft.creator=Fitri+Kusumawati%2C+1014023056&rft.subject=HN+Social+history+and+conditions.+Social+problems.+Social+reform&rft.subject=Pertanian+(+Umum+)&rft.description=ABSTRAK%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+proses+pengambilan+keputusan+konsumen+dalam+pembelian+teh+Osmo-filter%2C+serta+komponen+(faktor-faktor)+yang+mempengaruhi+pengambilan+keputusan+konsumen+dalam+pembelian+teh+Osmo-filter+di+Bandar+Lampung.+Penelitian+ini+dilaksanakan+pada+bulan+Juni+sampai+dengan+Agustus+tahun+2014.+Teknik+pengambilan+sampel+yang+digunakan+dalam+penelitian+adalah+accidental+sampling.+Jumlah+responden+dalam+penelitian+ini+sebanyak+80+responden+ibu+rumah+tangga%2C+yang+memenuhi+kriteria%2C+yaitu+sedang+membeli+teh+Osmo-filter+dan+pernah+mengkonsumsi+teh+Osmo-filter.+Hasil+penelitian+menunjukkan+bahwa+proses+pengambilan+keputusan+pembelian+teh+Osmo-filter+terdiri+dari+lima+tahap.+Pada+tahap+pencarian+informasi%2C+konsumen+teh+Osmo-filter+di+Bandar+Lampung+mendapatkan+informasi+produk+dari+media+elektronik.+Pada+tahap+evaluasi+alternatif+pilihan%2C+konsumen+lebih+mempertimbangkan+rasa+teh+Osmo-filter.+Pada+tahap+konsumsi+produk%2C+konsumen+lebih+memilih+untuk+membeli+teh+Osmo-filter+di+pasar+tradisional%2C+karena+harga+yang+ditawarkan+lebih+murah.+Pada+tahap+evaluasi+pasca+konsumsi%2C+hampir+seluruh+konsumen+puas+dengan+produk+teh+Osmo-filter+dan+akan+melakukan+pembelian+ulang.+Analisis+faktor+menunjukkan+bahwa+terdapat+empat+faktor+dominan+yang+mempengaruhi+keputusan+pembelian+teh+Osmo-filter%2C+yaitu%3A+(1)+faktor+promosi+terdiri+dari+variabel+promosi+dan+variabel+pengaruh+orang+lain%2C+(2)+faktor+individu+terdiri+dari+variabel+sumberadaya%2C+variabel+budaya%2C+dan+variabel+rasa%2C+(3)+faktor+atribut+produk+terdiri+dari+variabel+informasi+produk%2C+variabel+harga%2C+dan+variabel+isi+dan+(4)+faktor+kepraktisan+terdiri+dari+variabel+kepraktisan+dan+variabel+pengalaman.%0D%0AKata+kunci+%3A+analisis+faktor%2C+perilaku+konsumen%2C+teh+Osmo-filter.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+aimed+to+analyze+the+consumer+decision-making+process+in+purchasing+Osmo-filters+tea%2C+and+components+that+affect+consumer+decision+in+purchasing+Osmo-filters+tea+in+Bandar+Lampung.+The+research+was+conducted+on+June+to+August+2014.+The+sampling+technique+used+in+the+research+is+accidental+sampling.+The+number+of+respondents+were+80+respondents+housewife%2C+who+met+the+criteria+of+being+bought+Osmo-filters+tea+and+ever+consume+Osmo-filters+tea+before.+The+results+showed+that+the+decision-making+process+in+purchasing+Osmo-filters+tea+consists+of+five+stages.+At+introduction+of+the+needs+stage%2C+motivation+of+consumers+in+buying+Osmo-filter+tea+was+to+quench+the+thirst.+At+information+search+stage%2C+consumers+Osmo+-filter+tea+in+Bandar+Lampung+get+product+information+from+electronic+media.+At+alternative+information+stage%2C+consumers+were+considering+the+taste+of+Osmo-filter+tea.+At+product+consumption%2C+consumers+prefer+to+buy+Osmo-filter+tea+in+traditional+markets.+At+post-consumption+evaluation+stage%2C+almost+all+consumers+were+satisfied+with+the+product+Osmo+-filter+tea+and+will+purchasing+again.+The+factors+analysis+showed+that+there+were+four+dominant+factors+that+influenced+purchasing+decisions+Osmo+-filter+tea%3B+the+first+was+promotion+factor+consists+of+promotion+and+influence+people%2C+the+second+was+the+individual+factors+consist+of+resources%2C+culture%2C+and+taste.+The+third+factor+was+the+product+attributes+consist+of+knowledge+of+products%2C+price%2C+and+content%2C+and+the+fourth+was+the+practicality+factor+consists+of+practicality+and+experience.%0D%0AKey+words%3A+consumer+behavior%2C+factor+analysis%2C+Osmo-filter+tea.&rft.publisher=Fakultas+Pertanian&rft.date=2015-02-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F4%2FMENYETUJUI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F5%2FMENGESAHKAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F6%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F7%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F8%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F9%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F10%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7233%2F11%2FBAB%2520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