?url_ver=Z39.88-2004&rft_id=1914131006&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=FAKTOR+-+FAKTOR+YANG+MEMENGARUHI+PENGAMBILAN%0D%0AKEPUTUSAN+KONSUMEN+DALAM+PEMBELIAN%0D%0ABERAS+SHIRATAKI&rft.creator=Rahmadiah+%2C+Noerlatiefah+&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=%0D%0AThe+purpose+of+this+study+was+to+analyze+consumer+characteristics%2C+analyze%0D%0Aconsumer+decision-making+processes+in+purchasing+shirataki+rice%2C+and+analyze+the%0D%0Afactors+that+can+influence+the+purchase+of+shirataki+rice.+This+study+uses+a%0D%0Adescriptive+method+using+the+google+form+tool+in+data+collection.+Data+collection%0D%0Awas+taken+in+several+places%2C+namely+Chandra+Superstore+Tanjung+Karang%2C+Gelael%0D%0ALampung%2C+and+Tugu+Market.+Data+collection+was+carried+out+in+January-February%0D%0A2023+using+the+survey+method.+The+sample+of+this+study+consisted+of+70+people%0D%0Aconsisting+of+men+and+women+who+met+the+criteria%2C+namely+having+bought+and%0D%0Aconsumed+shirataki+rice+for+at+least+the+last+month.+Research+data+were+analyzed%0D%0Adescriptively+and+statistically+by+testing+validity%2C+reliability%2C+and+principal%0D%0Acomponent+analysis.+Respondent+characteristics+of+shirataki+rice+are+consumed+by%0D%0Afemale+sex+with+age+range+25-31+years+(44.29%25)%2C+consumers+who+consume+S1%0D%0Aeducation+(67%25)%2C+entrepreneurial+work+(34%25)+with+purchase+of+shirataki+rice+done%0D%0Aonline+(45%2C+7%25)%2C+income+of+IDR+3%2C000%2C000-IDR+5%2C000%2C000+(31%25)%2C+frequency+of%0D%0Apurchases+if+needed+(54%25)%2C+weight+of+shirataki+rice+packaging+(50%25)%2C+year+of+first%0D%0Aconsumption+since+2020+(31%25)%2C+Lampung+tribe+(+36%25)+with+the+brand+of+shirataki%0D%0Akonnyaku+rice+(92.8%25).+The+results+showed+that+the+process+of+making+a+decision%0D%0Ato+purchase+shirataki+rice+by+consumers+went+through+all+stages%2C+namely+the+stages%0D%0Aof+need+recognition%2C+information+search%2C+alternative+evaluation%2C+purchase+decision%0D%0Aand+post-purchase+evaluation.+There+are+three+factors+that+can+influence+the%0D%0Abuying+decision+of+named+shirataki+rice%3A+place+factor%2C+product+factor%2C+and%0D%0Aattractiveness+factor.%0D%0AKeywords%3A+consumer+behavior%2C+shir%0D%0A%0D%0ATujuan+penelitian+ini+adalah+untuk+menganalisis+karakteristik+konsumen%2C%0D%0Amenganalisis+proses+pengambilan+keputusan+konsumen+dalam+pembelian+beras%0D%0Ashirataki%2C+dan+menganalisis+faktor-faktor+yang+dapat+memengaruhi+pembelian%0D%0Aberas+shirataki.+Penelitian+ini+menggunakan+metode+deskriptif+dengan%0D%0Amenggunakan+alat+google+form+dalam+pengambilan+data.+Pengambilan+data%0D%0Adiambil+di+beberapa+tempat%2C+yaitu+Chandra+Superstore+Tanjung+Karang%2C+Gelael%0D%0ALampung%2C+dan+Pasar+Tugu.+Pengambilan+data+dilakukan+pada+bulan+Januari-%0D%0AFebruari+2023+dengan+metode+survei.+Sampel+penelitian+ini+berjumlah+70+orang%0D%0Aterdiri+dari+laki-laki+dan+perempuan+yang+memenuhi+kriteria%2C+yaitu+pernah%0D%0Amembeli+dan+mengonsumsi+beras+shirataki+minimal+satu+bulan+terakhir.+Data%0D%0Apenelitian+dianalisis+secara+deskriptif+dan+statistik+dengan+uji+validitas%2C+reliabilitas%2C%0D%0Adan+analisis+principal+component.+Karakteristik+responden+beras+shirataki%0D%0Adikonsumsi+oleh+jenis+kelamin+perempuan+dengan+rentang+usia+25-31+tahun%0D%0A(44%2C29%25)%2C+konsumen+yang+mengonsumsi+pada+pendidikan+S1+(67%25)%2C+pekerjaan%0D%0Awirausaha+(34%25)+dengan+pembelian+beras+shirataki+dilakukan+secara+online%0D%0A(45%2C7%25)%2C+pendapatan+sebesar+Rp3.000.000-Rp5.000.000+(31%25)%2C+frekuensi%0D%0Apembelian+bila+diperlukan+(54%25)%2C+dengan+berat+kemasan+beras+shirataki+(50%25)%2C%0D%0Atahun+awal+mengonsumsi+sejak+2020+(31%25)%2C+suku+lampung+(36%25)+dengan+merek%0D%0Aberas+shirataki+konnyaku+(92%2C8%25).+Hasil+penelitian+menunjukkan+bahwa+proses%0D%0Apengambilan+keputusan+pembelian+beras+shirataki+oleh+konsumen+melalui+semua%0D%0Atahap%2C+yaitu+tahap+pengenalan+kebutuhan%2C+pencarian+informasi%2C+evaluasi+alternatif%2C%0D%0Akeputusan+pembelian+dan+evaluasi+pasca+pembelian.+Terdapat+tiga+faktor+yang%0D%0Adapat+memengaruhi+pengambilan+keputusan+pembelian+beras+shirataki+yang%0D%0Adinamai%3A+faktor+tempat%2C+faktor+produk%2C+dan+faktor+daya+tarik.%0D%0AKata+kunci%3A+perilaku+konsumen%2C+beras+shirataki%2C+pengambilan+keputusan%0D%0Apembelian%2C+analisis+principal+component&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-05-31&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72377%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72377%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72377%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rahmadiah+%2C+Noerlatiefah+++(2023)+FAKTOR+-+FAKTOR+YANG+MEMENGARUHI+PENGAMBILAN+KEPUTUSAN+KONSUMEN+DALAM+PEMBELIAN+BERAS+SHIRATAKI.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F7237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