?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STUDI+PERILAKU+PEMBELIAN+IMPULSIF+KONSUMEN+TOKO+GROSIR+DI+MASA+PANDEMI+COVID-19+&rft.creator=I+MADE+IKHO+%2C+LOKANANTA&rft.subject=300+Ilmu+sosial&rft.subject=321+Sistem+pemerintahan+dan+sistem+negara&rft.description=This+study+aims+to+explain+how+impulsive+buying+behavior+is+in+wholesale+store+consumers+during+the+Covid-19+pandemic.+There+are+3+research+focuses+in+this+study%2C+namely+the+impulsive+buying+behavior+of+grocery+store+consumers%2C+the+factors+of+impulsive+buying+behavior%2C+and+the+impulsive+buying+behavior+of+consumers+based+on+different+genders.+The+method+used+in+this+study+is+a+qualitative.+Data+collection+techniques+using+interviews%2C+observation%2C+and+documentation.+The+results+of+this+study+indicate+that+as+many+as+40%25+say+they+often+make+impulsive+purchases+and+as+many+as+60%25+say+they+have+but+rarely+make+impulsive+purchases.+After+that%2C+the+types+of+products+that+are+most+often+purchased+impulsively+are+food+products%2C+beverages%2C+snacks+and+cigarettes.+The+reasons+for+Subur+grocery+store+consumers+in+doing+impulsive+buying+behavior+are+the+presence+of+new+products%2C+forgetting+to+take+notes%2C+because+the+goods+are+seen+in+the+window%2C+and+because+they+all+pass+to+the+store.+Impulsive+buying+factors+in+grocery+store+consumers+are+divided+into+2%2C+namely+internal+factors+and+external+factors.+The+internal+factors+are+1)+Emotions+%2F+Desire%2C+2)+Forgot+to+take+notes%2C+3)+Have+more+money%2C+and+4)+Willing+to+try.+external+factors%2C+namely+1)+Product+Display%2C+2)+Promotion%2C+and+3)+New+Products.+Impulse+buying+behavior+in+men+tends+to+be+17%25+greater+than+women.+Male+consumers+are+more+influenced+by+internal+factors+while+women+are+influenced+by+internal+and+external+factors.%0D%0AKeywords+%3A+Impulsive+Buying%2C+Grocery+Store%0D%0A%E2%80%83%0D%0A%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menjelaskan+bagaimana+perilaku+pembelian+impulsif+pada+konsumen+toko+Grosir+di+masa+pandemi+Covid-19.+Ada+3+fokus+penelitian+dalam+penelitian+ini+yaitu+perilaku+pembelian+impulsif+konsumen+toko+grosir%2C+faktor+perilaku+pembelian+impulsif%2C+dan+perilaku+pembelian+impulsif+pada+konsumen+berdasarkan+gender+yang+berbeda.+Metode+yang+digunakan+dalam+penelitian+ini+adalah+metode+kualitatif.+Teknik+pengumpulan+data+menggunakan+metode+wawancara%2C+observasi%2C+dan+dokumentasi.+Hasil+dari+penelitian+ini+menunjukan+bahwasannya+sebanyak+40%25+mengatakan+mereka+sering+melakukan+pembelian+secara+Impulsif+dan+sebanyak+60%25+lainnya+mengatakan+mereka+pernah+namun+jarang+melakukan+pembelian+Impulsif.+Setelah+itu+jenis+produk+yang+paling+sering+dibeli+secara+impulsif+adalah+produk+makanan%2C+minuman%2C+jajanan+dan+rokok.+Alasan+dari+konsumen+toko+grosir+Subur+dalam+melakukan+perilaku+pembelian+impulsif+yaitu+adanya+produk+baru%2C+lupa+mencatat%2C+karena+barangnya+terlihat+di+etalase%2C+dan+dikarenakan+sekalian+lewat+ke+toko.+Faktor+pembelian+impulsif+pada+konsumen+toko+grosir+dibagi+menjadi+2+yaitu+faktor+internal+dan+faktor+eksternal.+Yang+menjadi+faktor+internal+yaitu+1)+Emosi%2FKeinginan%2C+2)+Lupa+Mencatat%2C+3)+Memiliki+Uang+Lebih%2C+dan+4)+Keinginan+Mencoba.+faktor+eksternal+yaitu+1)+Display+Produk%2C+2)+Promosi%2C+dan+3)+Produk+Baru.+Perilaku+pembelian+impulsif+pada+laki-laki+cenderung+lebih+besar+17%25+dibandingkan+perempuan.+Konsumen+laki-laki+lebih+dipengaruhi+faktor+internal+sedangkan+perempuan+dipengaruhi+faktor+internal+dan+eksternal.%0D%0AKata+Kunci+%3A+Pembelian+Impulsif%2C+Toko+Grosir%E2%80%83%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-02-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72630%2F3%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72630%2F1%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72630%2F2%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++I+MADE+IKHO+%2C+LOKANANTA++(2023)+STUDI+PERILAKU+PEMBELIAN+IMPULSIF+KONSUMEN+TOKO+GROSIR+DI+MASA+PANDEMI+COVID-19.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F72630%2F