?url_ver=Z39.88-2004&rft_id=1646031034&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KAMPANYE+PBESI+(PENGURUS+BESAR+E-SPORT%0D%0AINDONESIA+LAMPUNG)+DALAM+MENJARING+ALTLET%0D%0AE-SPORT+DI+LAMPUNG&rft.creator=AGIL++%2C+NOEREN&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=PBESI+merupakan+salah+satu+organisasi+E-Sport+di+Indonesia+yang+diresmikan+pada+18%0D%0AJanuari+2020.+Organisasi+PBESI+menjadi+wadah+bagi+tim-tim+E-Sport%2C+pemain+hingga%0D%0Apublisher+gim+untuk+menjadikan+E-Sport+lebih+dikenal+di+Indonesia.+Target+yang+tinggi%0D%0Auntuk+bisa+berprestasi+di+tingkat+internasional+tentu+membutuhkan+persiapan+yang+matang.%0D%0AMaka+dari+itu+perlu+adanya+strategi+untuk+mengkampanyekan+E-Sport+mulai+dari+tingkat%0D%0Adaerah+hingga+pusat+agar+dapat+menjaring+atlet-atlet+yang+berkompeten+di+bidang+E-Sport.%0D%0APenelitian+inimenggunakan+pendekatan+kualitatif+deskriptif+dengan+teknik+pengumpulan+data%0D%0Awawancara%2C+observasi+dan+studi+pustaka.+Menggunakan+metode+deskriptif+dan+teori+yang%0D%0Adigunakan+adalah+Strategi+Kampanye+Harwood+Childs.+Hasil+dari+penelitian+ini+adalah%0D%0Astrategi+kampanye+PBESI+dalam+menjaring+atlet+E-Sport+di+Lampung+yaitu+dengan%0D%0Amenggunakan+platform+sosial+media+Instagram+dan+media+online+website+sebagai+saluran%0D%0Apenyebaran+informasi+kepada+masyarakat%2C+khususnya+kepada+penggemar+Game+Online.%0D%0ASelain+itu+strategi+yang+dilakukan+E-Sport+di+Lampung+mengadakan+event-event+untuk%0D%0Amenjaring+atlet+yang+berkompeten+di+bidangnya+target+hingga+tingkat+internasional.%0D%0AKata+kunci%3A+kampanye%2C+PBESI%2C+media+sosial%0D%0A%0D%0APBESI+is+one+such+organizationE-Sportsin+Indonesia+which+was+inaugurated+on+January+18%0D%0A2020.+The+PBESI+organization+became+a+forum+for+teamsE-Sports%2Cplayer+uppublisher+gym%0D%0Ato+makeE-Sportsbetter+known+in+Indonesia.+The+high+target+to+be+able+to+achieve+at+the%0D%0Ainternational+level+certainly+requires+careful+preparation.+Therefore+it+is+necessary+to+have+a%0D%0Astrategy+for+campaigningE-Sport+starts+from+the+regional+to+central+level+in+order+to+recruit%0D%0Acompetent+athletes+in+the+field+of+E-Sport.This+research+uses+a+descriptive+qualitative%0D%0Aapproach+with+data+collection+techniques+of+interviews%2C+observation+and+literature+study.+By%0D%0Ausing+qualitative+descriptive+method+and+the+theory+of+the+Harwood+Childs+Campaign%0D%0AStrategy.+The+results+of+this+study+are+PBESI's+campaign+strategy+in+recruiting+E-Sport%0D%0Aathletes+in+Lampung%2C+namely+by+using+the+social+media+platform+Instagram+and+online+media%0D%0Awebsites+as+channels+for+disseminating+information+to+the+public%2C+especially+fans+of+online%0D%0Agames.+Besides+that%2C+the+strategy+carried+out+by+E-Sport+in+Lampung+is+by+holding+events+to%0D%0Aattract+athletes+who+are+competent+in+their+fields%2C+which+are+targeted+at+the+international%0D%0Alevel.%0D%0AKeywords%3A+campaign%2C+PBESI%2C+social+media&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-04-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72886%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72886%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F72886%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AGIL+%2C+NOEREN++(2023)+STRATEGI+KAMPANYE+PBESI+(PENGURUS+BESAR+E-SPORT+INDONESIA+LAMPUNG)+DALAM+MENJARING+ALTLET+E-SPORT+DI+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F72886%2F