title: PENGARUH GREEN PRODUCT, WORD OF MOUTH DAN ENVIRONMENTAL VALUES TERHADAP KEPUTUSAN PEMBELIAN  GENERASI Z  (Study pada Konsumen Produk Le Minerale di Indonesia)
creator: IBNU DWI,  KURNIAWAN
subject: 300 Ilmu sosial
description: The goal of this study is to ascertain how Generation Z customers of Le Minerale goods in Indonesia respond to green products, word-of-mouth, and environmental ideals. Explanatory research using quantitative approaches is the type of research used  in  this  study.  The  SPSS  V.25  test  tool  was  utilized  for  data  analysis  and multiple  linear  regression  approaches.  The  T  test,  F  test,  and  R2  test  are  used  in the  test.  strategies  for  gathering  data  via  a  questionnaire  385  Generation  Z customers  of  Le  Minerale  goods  in  Indonesia  made  up  the  sample.  The  study's findings  indicate  that  factors  such  as  word-of-mouth,  environmental  values,  and green  products  have  a  substantial  impact  on  Generation  Z's  purchasing preferences. Green products, word-of-mouth, and environmental values all play a big role in Generation Z's decision-making. The new findings of this study relate to environmental values that can affect Generation Z's choice to buy products that are green.   Keywords:  Green  Product,  Word  Of  Mouth,  Environmental  Values,  Purchase Decision, Generation Z     Penelitian  ini  untuk  mengetahui  pengaruh  green  product,  word  of  mouth  dan environmental  values  terhadap  keputusan  pembelian  Generasi  Z  pada  konsumen produk  Le  Minerale  di  Indonesia.  Jenis  penelitian  yang  digunakan  dalam penelitian  ini  adalah  penelitian  eksplanatif  dengan  metode  kuantitatif.  Analisis data  menggunakan  teknik  regresi  linier  berganda  dengan  alat  uji  SPSS  V.25. Pengujian  menggunakan  uji  T,  uji  F  dan  uji  R2.  Teknik  pengumpulan  data menggunakan  kuesioner.  Sampel  yang  digunakan  385  Generasi  Z  konsumen produk  Le  Minerale  di  Indonesia.  Hasil  dari  penelitian  menunjukkan  bahwa secara  parsial  variabel  green  product,  word  of  mouth  dan  environmental  values berpengaruh  signifikan  terhadap  keputusan  pembelian  Generasi  Z.  Secara simultan  green  product,  word  of  mouth  dan  environmental  values  berpengaruh signifikan  terhadap  keputusan  keputusan  Generasi  Z.  Temuan  baru  penelitian  ini terletak  pada  environmental  values  yang  mampu  mempengaruhi  keputusan Generasi Z dalam mengkonsumsi green product.  Kata Kunci: Green Product, Word Of Mouth, Environmental Values, Keputusan Pembelian, Generasi Z 
date: 2023-06-19
type: Tesis
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/72962/1/ABSTRAK.pdf
format: text
identifier: http://digilib.unila.ac.id/72962/2/TESIS%20FULL.pdf
format: text
identifier: http://digilib.unila.ac.id/72962/3/TESIS%20TANPA%20BAB%20PEMBAHASAN.pdf
identifier:   IBNU DWI, KURNIAWAN  (2023) PENGARUH GREEN PRODUCT, WORD OF MOUTH DAN ENVIRONMENTAL VALUES TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z (Study pada Konsumen Produk Le Minerale di Indonesia).  Masters thesis, UNIVERSITAS LAMPUNG.   
relation: http://digilib.unila.ac.id/72962/