?url_ver=Z39.88-2004&rft_id=1646051006&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN%2C+NILAI+PELANGGAN%2C+DAN+KUALITAS%0D%0ALAYANAN+TERHADAP+KEPUASAN+PELANGGAN+DI+SHOPEE+%0D%0A(Studi+Pada+Pengguna+Shopee+di+Universitas+Lampung)&rft.creator=Adi+Setiawan%2C+I+Komang&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+Pengaruh+Kepercayaan%2C%0D%0ANilai+Pelanggan%2C+dan+Kualitas+Pelayanan+Terhadap+Kepuasan+Pelanggan+Shopee+di%0D%0AUniversitas+Lampung.+Penelitian+ini+menggunakan+data+primer%2C+dengan+sampel%0D%0Asebanyak+100+responden+yakni+pengguna+aplikasi+Shopee+di+Universitas+Lampung.%0D%0ATeknik+analisis+data+dalam+penelitian+ini+menggunakan+SPSS+Statistik+2.0.+Hasil%0D%0Apenelitian+menunjukan+bahwa+dalam+uji+hipotesis+variabel+Kepercayaan%0D%0Aberpengaruh+secara+signifikan+terhadap+Kepuasan+Konsumen+dengan+nilai+t%0D%0Ahitung%0D%0A%0D%0Avariabel+Kepercayaan+sebesar+2%2C684+dengan+signifikansi+probabilitas+sebesar+0%2C09%2C%0D%0Avariabel+Nilai+Pelanggan+memiliki+t%0D%0Ahitung%0D%0A+sebesar+2%2C829+dengan+signifikansi%0D%0Aprobabilitas+sebesar+0%2C06+dan+variabel+Kualitas+Layanan+memiliki+t%0D%0Ahitung+%0D%0Asebesar%0D%0A3%2C602+dengan+signifikan+probabilitas+sebesar+0%2C01.+Berdasarkan+hasil+perhitungan%0D%0Amenunjukan+bahwa+kepercayaan%2C+nilai+pelanggan%2C+dan+kualitas+pelayanan%0D%0Aberpengaruh+positif+terhadap+kepuasan+pelanggan.+Hal+tersebut+dibuktikan+dengan%0D%0Anilai+R+Square+sebesar+0%2C696+yang+menujukan+bahwa+semakin+tinggi+nilai%0D%0Akepercayaan%2C+nilai+pelanggan%2C+dan+kualitas+pelayanan+terhadap+kepuasan+pelanggan%0D%0Aakan+semakin+baik.%0D%0A%0D%0AKata+Kunci+%3A+Kepercayaan%2C+Nilai+Pelanggan%2C+Kualitas+Layanan%2C+Kepuasan%0D%0AKonsumen+%0D%0A+%0D%0A%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+how+much+influence+Trust%2C+Customer+Value%2C+and+%0D%0AService+Quality+have+on+Shopee+Customer+Satisfaction+at+the+University+of%0D%0ALampung.+This+study+uses+primary+data%2C+with+a+sample+of+100+respondents+who+are%0D%0Ausers+of+the+Shopee+application+at+the+University+of+Lampung.+Data+analysis%0D%0Atechniques+in+this+study+used+SPSS+Statistics+2.0.+The+results+showed+that+in+the%0D%0Ahypothesis+test+the+trust+variable+had+a+significant+effect+on+consumer+satisfaction%0D%0Awith+a+tcount+value+of+the+Trust+variable+of+2.684+with+a+probability+significance+of%0D%0A0.09%2C+the+Customer+Value+variable+had+a+tcount+of+2.829+with+a+probability%0D%0Asignificance+of+0.06+and+the+Service+Quality+variable+had+a+tcount+of+3.602+with+a%0D%0Asignificant+probability+of+0.01.+Based+on+the+calculation+results+show+that+trust%2C%0D%0Acustomer+value%2C+and+service+quality+have+a+positive+effect+on+customer+satisfaction.%0D%0AThis+is+evidenced+by+the+R+Square+value+of+0.696+which+indicates+that+the+higher+the%0D%0Avalue+of+trust%2C+customer+value%2C+and+service+quality+on+customer+satisfaction%2C+the%0D%0Abetter.+%0D%0AKeywords+%3A+Trust%2C+Customer+Value%2C+Service+Quality%2C+Consumer+Satisfaction&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2023-06-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73040%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73040%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73040%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Adi+Setiawan%2C+I+Komang++(2023)+PENGARUH+KEPERCAYAAN%2C+NILAI+PELANGGAN%2C+DAN+KUALITAS+LAYANAN+TERHADAP+KEPUASAN+PELANGGAN+DI+SHOPEE+(Studi+Pada+Pengguna+Shopee+di+Universitas+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F73040%2F