?url_ver=Z39.88-2004&rft_id=1616051060&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS+PELANGGAN+MELALUI+KEPUASAN+PELANGGAN+SEBAGAI+VARIABEL+MEDIASI+(STUDI+PADA+KONSUMEN+JANJI+JIWA+DI+OUTLET+UNIVERSITAS+LAMPUNG)%0D%0A&rft.creator=LULU+%2C+AMELIA&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kualitas+pelayanan+terhadap+loyalitas+pelanggan+melalui+kepuasan+pelanggan+sebagai+variabel+mediasi+(studi+pada+konsumen+Janji+Jiwa+di+outlet++Universitas+Lampung).+Jenis+penelitian+yang+digunakan+yaitu+penelitian+penjelasan+(explanatory+research)+dengan+pendekatan+kuantitatif.+Populasi+pada+penelitian+ini+adalah+konsumen+kedai+kopi+Janji+Jiwa+di+outlet+Universitas+Lampung.+Teknik+pengambilan+Sampel+dalam+penelitian+ini+menggunakan+purposive+sampling+dengan+sampel+100+responden.+Responden+dalam+penelitian+ini+ditentukan+dengan+kriteria%2C+melakukan+pembelian+lebih+dari+dua+kali+atau+pelanggan+dari+kedai+kopi+Janji+Jiwa+di+Universitas+Lampung.+Data+diperoleh+dari+kuesioner+online+yang+menggunakan+skala+likert.++Analisis+data+menggunakan+analisis+faktor+dengan+bantuan+software+SPSS+25.+Hasil+penelitian%2C+menunjukkan+Kepuasan+Pelaggan++tidak+mampu+menjadi+variabel+yang+memediasi+pengaruh+antara+Kualitas+Pelayanan+yang+meliputi+Keandalaan%2C+Daya+Tanggap%2C+Jaminan%2C+Perhatian+dan+Bukti+Fisik+terhadap+Loyalitas+Pelanggan.+Berdasarkan+hasil+tersebut+dapat+diartikan+bahwa+kepuasan+konsumen+secara+signifikan+tidak+dapat+memediasi+variabel+kualitas+pelayanan+terhadap+loyalitas+pelanggan.+%0D%0A%0D%0AKata+Kunci%3A+Kualitas+Pelayanan%2C+Loyalitas+Pelanggan%2C+Kepuasan+Pelanggan.%0D%0A%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+service+quality+on+customer+loyalty+through+customer+satisfaction+as+a+mediating+variable+(a+study+on+Janji+Jiwa+consumers+at+the+University+of+Lampung).+The+type+of+research+used+is+explanatory+research+with+a+quantitative+approach.+The+population+in+this+study+were+consumers+of+the+Janji+Jiwa+coffee+shop+at+the+University+of+Lampung.+The+sampling+technique+in+this+study+used+purposive+sampling+with+a+sample+of+100+respondents.+Respondents+in+this+study+were+determined+by+criteria%2C+making+purchases+more+than+twice+or+customers+of+the+Janji+Jiwa+coffee+shop+at+the+University+of+Lampung.+Data+were+obtained+from+an+online+questionnaire+using+a+Likert+scale.+Data+analysis+used+factor+analysis+with+the+help+of+SPSS+25+software.+The+results+showed+that+customer+satisfaction++was+not+able+to+become+a+variable+that+mediated+the+effect+of+service+quality+which+included+reliability%2C+responsiveness%2C+assurance%2C+attention+and+Physical+Evidence+of+Customer+Loyalty.+Based+on+these+results%2C+it+can+be+interpreted+that+customer+satisfaction+cannot+significantly+mediate+the+service+quality+variable+on+customer+loyalty.%0D%0AKeywords%3A+Service+Quality%2C+Customer+Loyalty%2C+Customer+Satisfaction.%0D%0A&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-06-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73160%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73160%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73160%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++LULU+%2C+AMELIA++(2023)+PENGARUH+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS+PELANGGAN+MELALUI+KEPUASAN+PELANGGAN+SEBAGAI+VARIABEL+MEDIASI+(STUDI+PADA+KONSUMEN+JANJI+JIWA+DI+OUTLET+UNIVERSITAS+LAMPUNG).++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F73160%2F