?url_ver=Z39.88-2004&rft_id=1616051069&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA+DAN+IKLAN+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+MELALUI+CITRA+MEREK+PRODUK+MS+GLOW%0D%0A(Survei+Pada+Siswi+Smk+Negeri+1+Sekampung+Kabupaten+Lampung++Timur)%0D%0A&rft.creator=RISKA%2C+NAINGGOLAN&rft.subject=300+Ilmu+sosial&rft.subject=304+Faktor+yang+mempengaruhi+perilaku+sosial&rft.description=ABSTRAK%0D%0A%0D%0A%0D%0APENGARUH+HARGA+DAN+IKLAN+TERHADAP+KEPUTUSAN+PEMBELIAN+MELALUI+CITRA+MEREK+PRODUK+MS+GLOW%0D%0A(SURVEI+PADA+SISWI+SMK+NEGERI+1+SEKAMPUNG+KABUPATEN+LAMPUNG+TIMUR)%0D%0A%0D%0APenelitian+ini+mengkaji+tentang+pengaruh+harga+dan+iklan+terhadap+keputusan+pembelian+melalui+citra+merek+produk+MS+Glow+(survei+pada+siswi+SMK+Negeri+1+Sekampung+Kabupaten+Lampung+Timur).+Penelitian+ini+termasuk+dalam+explanatory+research++dengan+pendekatan+kuantitatif+dengan+teknik+analsis+menggunakan+analisis+jalur.+Data+didapatkan+menggunakan+instrumen+berupa+angket+yang+telah+teruji+validitas+dan+reabilitasnya.+Hasil+penelitian+menunjukkan+bahwa+harga+dan+iklan+melalui+citra+merek+produk+MS+Glow+berpengaruh+terhadap+keputusan+pembelian%2C+hal+ini+menunjukan+bahwa+keputusan+pembelian+produk+MS+Glow+dipengaruhi+oleh+harga%2C+iklan+melalui+citra+merek+produk+MS+Glow.%0D%0A%0D%0AKata+kunci+%3A+Harga%2C+Iklan%2C+Citra+Merek+dan+Keputusan+Pembelian++%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0ATHE+INFLUENCE+OF+PRICE+AND+ADVERTISING+ON+PURCHASE+DECISIONS+THROUGH+THE+BRAND+IMAGE+OF+MS+GLOW+PRODUCTS%0D%0A(SURVEY+ON+STUDENTS+OF+STATE+VOCATIONAL+SCHOOL+1+IN+THE+VILLAGE+OF+EAST+LAMPUNG+DISTRICT)%0D%0A%0D%0A%0D%0A%0D%0A%0D%0ABy%0D%0A%0D%0A%0D%0ARiska+Nainggolan%0D%0A%0D%0A%0D%0AThis+study+examines+the+effect+of+price+and+advertising+on+purchasing+decisions+through+the+brand+image+of+the+MS+Glow+product+(a+survey+of+female+students+at+SMK+Negeri+1+Sekampung%2C+East+Lampung+Regency).+This+research+is+included+in+explanatory+research+with+a+quantitative+approach+with+analysis+techniques+using+path+analysis.+Data+was+obtained+using+an+instrument+in+the+form+of+a+questionnaire+that+has+been+tested+for+its+validity+and+reliability.+The+results+showed+that+price+and+advertising+through+the+brand+image+of+MS+Glow+products+had+an+effect+on+purchasing+decisions.+This+indicated+that+purchasing+decisions+for+MS+Glow+products+were+influenced+by+price%2C+advertising+through+the+brand+image+of+MS+Glow+products.%0D%0A%0D%0AKeywords%3A+Price%2C+Advertising%2C+Brand+Image+and+Purchase+Decision%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-06-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73217%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73217%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73217%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++RISKA%2C+NAINGGOLAN++(2023)+PENGARUH+HARGA+DAN+IKLAN+TERHADAP+KEPUTUSAN+PEMBELIAN+MELALUI+CITRA+MEREK+PRODUK+MS+GLOW+(Survei+Pada+Siswi+Smk+Negeri+1+Sekampung+Kabupaten+Lampung+Timur).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F73217%2F