?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=HUBUNGAN+TAYANGAN+FOOD+VLOG+TERHADAP+PERILAKU%0D%0APEMBELIAN+REMAJA+PADA+SUGAR-SWEETENED+BEVERAGES+%0D%0A(SSBS)+%0D%0A(Studi+Terhadap+Followers+Akun+Instagram+%40sigerfoodies)+&rft.creator=DINDA+%2C+PITALOKA+&rft.subject=300+Ilmu+sosial&rft.subject=321+Sistem+pemerintahan+dan+sistem+negara&rft.description=%0D%0AKonten+food+vlog+terus+berkembang+seiring+perubahan+minat+dan+motivasi%0D%0Apengguna+media+sosial.+Menonton+tayangan+food+vlog+merupakan+suatu+bentuk%0D%0Auntuk+mendapatkan+informasi+terkait+suatu+produk+yang+hendak+dibeli.+Salah+satu%0D%0Akonten+food+vlog+yang+dapat+dijumpai+adalah+review+mengenai+produk+SugarSweetened%0D%0A%0D%0ABeverages+(SSBs)+atau+disebut+juga+dengan+minuman+manis+yang%0D%0Aterdapat+pada+akun+Instagram+%40sigerfoodies.+Dari+hal+ini+penulis+menemukan%0D%0Arumusan+masalah%2C+yaitu+ada+tidaknya+hubungan+tayangan+food+vlog+terhadap%0D%0Aperilaku+pembelian+remaja+pada+sugar-sweetened+beverages.+Dengan+tujuan+untuk%0D%0Amengetahui+seberapa+besar+hubungannya.+Teori+yang+digunakan+dalam+penelitian%0D%0Aini+adalah+Teori+Perilaku+Terencana%2C+yang+didasari+asumsi+bahwa+perilaku+yang%0D%0Adilakukan+individu+timbul+dari+karena+adanya+niat+dari+individu+untuk+berperilaku.%0D%0APenelitian+ini+menggunakan+metode+survei+dengan+jumlah+sampel+100+responden%0D%0Amenggunakan+rumus+slovin.+Berdasarkan+hasil+penelitian+ditemukan+bahwa%0D%0Aterdapat+hubungan+antara+hubungan+tayangan+food+vlog+(X)+dan+terhadap+perilaku%0D%0Apembelian+remaja+sugar-sweetened+beverages+(Y)+dibuktikan+dengan+t%0D%0Ahitung+%0D%0A%3D+6.540%0D%0A%3E+t%0D%0Atabel%0D%0A+%3D+5.154%2C+maka+H1+diterima+dan+H0+ditolak%2C+dengan+hasil+pearson+correlation%0D%0Adidapatkan+nilai+korelasi+(r)+%3D+0%2C551+pada+taraf+signifikansi+0%2C01.+Dengan+demikian%0D%0Abesar+hubungan+antara+X+dan+Y+adalah+sedang.+Penelitian+ini+menyarankan+agar%0D%0Apenelitian+selanjutnya+dapat+dilakukan+dengan+memperluas+cakupan+penelitian.++%0D%0A+%0D%0A%0D%0A%0D%0A%0D%0AKata+kunci+%3A+Sugar-Sweetened+Beverages+(SSBs)%3B+food+vlog%3B+minuman+manis.%0D%0A+%0D%0A%0D%0A+%0D%0AFood+vlog+content+continues+to+grow+as+social+media+users%E2%80%99+interests+and%0D%0Amotivations+change.+Watching+food+vlogs+is+a+form+of+getting+information+about+a%0D%0Aproduct+to+buy.+One+of+the+food+vlog+content+can+be+found+in+a+review+of+SugarSweetened%0D%0ABeverages%0D%0A(SSBs)%0D%0Aproducts%2C%0D%0Aalso%0D%0Acalled%0D%0Asugary%0D%0Adrinks%2C%0D%0Aon%0D%0Athe%0D%0AInstagram%0D%0A%0D%0Aaccount%0D%0A%0D%0A%40sigerfoodies.+From+this%2C+the+author+found+the+problem+formulation%2C%0D%0Awhich+is+that+there+is+no+link+between+food+vlog+shows+to+youth+buying+behavior+in%0D%0Asugar-sweetened+beverages.+For+the+purpose+of+knowing+how+much+the+connection%0D%0Ais.+The+theory+used+in+this+study+is+Planned+Behavior+Theory%2C+which+is+based+on+the%0D%0Aassumption+that+an+individual%E2%80%99s+behavior+arises+from+the+intention+of+an+individual%0D%0Ato+behave.+The+study+used+a+survey+method+with+a+sample+of+100+respondents+using%0D%0Athe+Slovin+formula.+Based+on+research+results+it+was+found+that+there+was+a%0D%0Arelationship+between+the+food+vlog+(X)+feed+and+the+purchasing+behavior+of+sugarcured%0D%0A%0D%0Afruits+(Y)+was+proved+by+t%0D%0Ahitung%0D%0A+%3D+6.540+t%0D%0Atabel%0D%0A+%3D+5.154%2C+thus+the+alternatives%0D%0Ahypothesis+was+accepted+and+the+null+hypothesis+was+rejected%2C+with+Pearson%0D%0Acorrelation+value+%C2%AE+%3D+0.551+at+a+significance+of+0.01.+Thus+the+relationship+between%0D%0AX+and+Y+is+moderate.+This+study+suggests+that+further+research+can+be+done+by%0D%0Aexpanding+the+scope+of+its+research.%0D%0A%0D%0A%0D%0A+%0D%0AKeywords%3A+Sugar-Sweetened+Beverages+(SSBs)%3B+food+vlog%3B+sweet+drink.%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTASIILMUISOSIALIDAN+ILMUIPOLITIK&rft.date=2023-05-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73245%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73245%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73245%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DINDA+%2C+PITALOKA+++(2023)+HUBUNGAN+TAYANGAN+FOOD+VLOG+TERHADAP+PERILAKU+PEMBELIAN+REMAJA+PADA+SUGAR-SWEETENED+BEVERAGES+(SSBS)+(Studi+Terhadap+Followers+Akun+Instagram+%40sigerfoodies).++FAKULTASIILMUISOSIALIDAN+ILMUIPOLITIK%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F73245%2F