?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+MAHASISWA+PADA+SAAT+MEMILIH%0D%0APERGURUAN+TINGGI+SWASTA+DI+INDONESIA&rft.creator=RAYENDRA+%2C+HERMANSYAH&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+secara+empiris+Electronic+Service%0D%0AQuality+(eSERVQUAL)%2C+referensi+media%2C+referensi+electronic+Word-of-mouth%0D%0A(eWOM)%2C+dan+Ekuitas+Merek+Perguruan+Tinggi+(Brand+Equity)+yang+memperluas%0D%0Ateori+konstruk+perilaku+terencana+ke+perilaku+pilihan+mahasiswa+pada+perguruan%0D%0Atinggi+swasta+di+Indonesia.+Lima+ratus+lima+data+yang+digunakan+diambil+dari%0D%0Amahasiswa+perguruan+tinggi+swasta+Indonesia+menggunakan+purposive+sampling%0D%0Adan+dianalisis+dengan+Structural+Equation+Modeling+dengan+aplikasi+statistik%0D%0AAMOS+26.+Hasilnya+menunjukkan+bahwa+eSERVQUAL%2C+referensi+media%2C%0D%0Areferensi+eWOM%2C+dan+Brand+Equity+perguruan+tinggi+membangun+perilaku%0D%0Amahasiswa+dalam+memilih+perguruan+tinggi.+Hasil+ini+berimplikasi+bahwa+kualitas%0D%0Alayanan+website+perguruan+tinggi+(eSERVQUAL)%2C+media%2C+eWOM%2C+dan+eBrand%0D%0AEquity+perguruan+tinggi+dapat+meningkatkan+perilaku+pemilihan+perguruan+tinggi%0D%0Aoleh+calon+mahasiswanya.+Orisinalitas+penelitian+ini+memperluas+teori+perilaku%0D%0Aterencana+yang+berfokus+pada+pengaruh+eSERVQUAL+yang+mewakili+Sikap%2C%0D%0Areferensi+media+reference+dan+referensi+eWOM+yang+mewakili+Norma+Subjektif%2C%0D%0Aserta+Ekuitas+Merek+Perguruan+Tinggi+yang+mewakili+Kontrol+Perilaku+dalam%0D%0Apersepsi+memilih.%0D%0AKata+kunci%3A+Theory+of+Planned+Behavior%2C+eSERVQUAL%2C+referensi+Mass+media.%0D%0Areferensi+eWOM%2C+Ekuitas+Brand%2C+Perilaku+Memilih+Perguruan+Tinggi%0D%0AThis+study+aims+to+empirically+analyze+Electronic+Service+Quality%0D%0A(eSERVQUAL)%2C+media+references%2C+electronic+Word-of-mouth+(eWOM)%0D%0Areferences%2C+and+Higher+Education+Brand+Equity+(Brand+Equity)+which+extends+the%0D%0Atheory+of+planned+behavior+constructs+to+the+behavioral+choices+of+students+at%0D%0Acollege.+private+universities+in+Indonesia.+The+five+hundred+and+five+data+used%0D%0Awere+taken+from+Indonesian+private+university+students+using+purposive+sampling%0D%0Aand+analyzed+by+Structural+Equation+Modeling+with+the+AMOS+26+statistical%0D%0Aapplication.+The+results+show+that+eSERVQUAL%2C+media+references%2C+eWOM%0D%0Areferences%2C+and+university+Brand+Equity+build+student+voting+behavior.+College.%0D%0AThese+results+have+implications+that+the+quality+of+higher+education+website%0D%0Aservices+(eSERVQUAL)%2C+media%2C+eWOM%2C+and+university+Brand+Equity+can%0D%0Aimprove+the+behavior+of+college+selection+by+prospective+students.+The+originality%0D%0Aof+this+study+extends+the+theory+of+planned+behavior+which+focuses+on+the%0D%0Ainfluence+of+eSERVQUAL+which+represents+Attitude%2C+media+references+and%0D%0AeWOM+references+which+represent+Subjective+Norms%2C+and+Higher+Education%0D%0ABrand+Equity+which+represents+Behavioral+Control+in+voting+perceptions.%0D%0AKeywords%3A+Theory+of+Planned+Behavior%2C+eSERVQUAL%2C+Mass+media+reference.%0D%0AeWOM+references%2C+Brand+Equity%2C+College+Choosing+Behavior&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-06-13&rft.type=Disertasi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73363%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73363%2F2%2FTESIS%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73363%2F3%2FTESIS%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RAYENDRA+%2C+HERMANSYAH++(2023)+PERILAKU+MAHASISWA+PADA+SAAT+MEMILIH+PERGURUAN+TINGGI+SWASTA+DI+INDONESIA.++%5BDisertasi%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F73363%2F