?url_ver=Z39.88-2004&rft_id=1914131015&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEPUASAN+PENGUNJUNG+DAN+POTENSI%0D%0APENGEMBANGAN+PADA+OBJEK+WISATA+PANTAI+MUTUN%0D%0ADI+KABUPATEN+PESAWARAN&rft.creator=Vela+Trecylia+%2C+1914131015&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=ABSTRACT%0D%0AANALYSIS+OF+VISITOR+SATISFACTION+AND+DEVELOPMENT%0D%0APOTENTIAL+IN+MUTUN+BEACH+TOURISM+OBJECTS+IN%0D%0APESAWARAN+REGENCY%0D%0A%0D%0AThis+study+aimed+to+analyze+the+level+of+visitor+satisfaction+at+Mutun+Beach%2C+tourist%0D%0Aattributes+that+need+to+be+improved+and+maintained+by+Mutun+Beach%2C+and+find+out%0D%0Athe+driving+and+inhibiting+factors+development+of+Mutun+Beach.+The+method+used%0D%0Ain+this+research+was+survey+method.+The+samples+in+this+study+were+4+Mutun%0D%0Aemployees+and+77+visitors%2C+which+were+taken+using+the+purposive+sampling+and+the%0D%0Aaccidental+sampling+methods.+Furthermore%2C+data+collection+was+carried+out+from%0D%0AJanuary+to+February+2023.+The+data+analysis+methods+used+were+Customer%0D%0ASatisfaction+Index+(CSI)%2C+Importance+Performance+Analysis+(IPA)%2C+and+descriptive%0D%0Aanalysis.+The+results+of+this+study+show+that+the+level+of+visitor+satisfaction+is+in+the%0D%0A%22Satisfied%22+category+with+a+CSI+value+of+74.77%25.+Moreover%2C+based+on+the+IPA%0D%0Amethod%2C+tourism+attributes+that+need+to+be+improved+are+the+condition+of+game%0D%0Afacilities+such+as+banana+boats%2C+rubber+boats+and+waterbooms%2C+the+safety+of%0D%0Awaterboom%2C+and+the+condition+of+toilet+and+prayer+rooms+facilities.+Then%2C+tourism%0D%0Aattributes+that+need+to+be+maintained+are+the+attractiveness+of+the+beach%2C%0D%0Acleanliness%2C+comfortable+atmosphere%2C+calm+sea+water%2C+various+and+condition+of%0D%0Ainfrastructure+and+games+facilities%2C+and+good+service.+Factors+that+are+driving+the%0D%0Adevelopment+of+Mutun+Beach+are+high+tourist+attractiveness%2C+easy+accessibility%2C%0D%0Acomplete+facilities%2C+good+service+and+management%2C+and+government%E2%80%99s+role.+The%0D%0Ainhibiting+factors+are+limited+promotion%2C+competitors%2C+and+limited+funds+and+human%0D%0Aresources.%0D%0AKeywords%3A+CSI%2C+development+potential%2C+IPA%2C+satisfaction%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+tingkat+kepuasan+pengunjung%2C+atribut%0D%0Awisata+yang+perlu+ditingkatkan+dan+dipertahankan+oleh+objek+wisata+Pantai+Mutun%2C%0D%0Adan+mengetahui+faktor+pendorong+dan+penghambat+pengembangan+Pantai+Mutun.%0D%0AMetode+yang+digunakan+pada+penelitian+ini+adalah+metode+survei.+Sampel%0D%0Apenelitian+adalah+4+pengelola+dan+77+pengunjung+Pantai+Mutun%2C+yang+ditentukan%0D%0Adengan+metode+purposive+sampling+dan+accidental+sampling.+Pengumpulan+data%0D%0Adilakukan+dari+Januari+hingga+Februari+2023.+Metode+analisis+data+yang+digunakan%0D%0Aadalah+Customer+Satisfaction+Index+(CSI)%2C+Importance+Performance+Analysis%0D%0A(IPA)%2C+dan+analisis+deskriptif.+Hasil+penelitian+menunjukkan+bahwa+tingkat%0D%0Akepuasan+pengunjung+Pantai+Mutun+berada+pada+kategori+%E2%80%9CPuas%E2%80%9D+dengan+nilai+CSI%0D%0A74%2C77%25.+Berdasarkan+metode+IPA%2C+atribut+wisata+yang+perlu+ditingkatkan+adalah%0D%0Akondisi+fasilitas+permainan+banana+boat%2C+perahu+karet%2C+dan+waterboom%2C+keamanan%0D%0Afasilitas+waterboom%2C+serta+kondisi+sarana+prasarana+toilet+dan+Mushola.+Atribut%0D%0Awisata+yang+perlu+dipertahankan+kinerjanya+adalah+keindahan+alam%2C+keasrian+pantai%2C%0D%0Akebersihan%2C+suasana+yang+nyaman%2C+air+laut+yang+tenang%2C+keragaman+dan+kondisi%0D%0Afasilitas+permainan+juga+sarana+prasarana%2C+serta+pelayanan.+Faktor+pendorong%0D%0Apengembangan+objek+wisata+yaitu+daya+tarik+wisata+tinggi%2C+aksesibilitas+mudah%2C%0D%0Afasilitas+yang+lengkap%2C+pelayanan+yang+baik%2C+manajemen+yang+baik%2C+dan+peran%0D%0Apemerintah.+Faktor+penghambatnya+adalah+promosi+yang+masih+terbatas%2C%0D%0Akeberadaan+pesaing%2C+serta+keterbatasan+dana+dan+sumber+daya+manusia.%0D%0AKata+kunci%3A+CSI%2C+IPA%2C+kepuasan%2C+potensi+pengembangan&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-07-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73676%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73676%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73676%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Vela+Trecylia+%2C+1914131015++(2023)+ANALISIS+KEPUASAN+PENGUNJUNG+DAN+POTENSI+PENGEMBANGAN+PADA+OBJEK+WISATA+PANTAI+MUTUN+DI+KABUPATEN+PESAWARAN.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F73676%2F