?url_ver=Z39.88-2004&rft_id=1917031039&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=IMPLEMENTASI+ALGORITMA+LONG+SHORT+TERM+MEMORY+(LSTM)+UNTUK+PERAMALAN+DERET+WAKTU+ENGAGEMENT+AKUN+INSTAGRAM+&rft.creator=AHMAD+YUSRIL+%2C+YUSRO+&rft.subject=500+ilmu+pengetahuan+alam+dan+matematika&rft.subject=510+Matematika&rft.description=Penentuan+tarif+iklan+yang+dilakukan+oleh+penyedia+jasa+periklanan+di+Instagram+harus++disesuaikan++dengan++jumlah++interaksi++yang++didapatkan++oleh++penyedia++jasa+periklanan++dalam++kurun++waktu++tertentu.++Informasi++jumlah++interaksi++pada++masa+mendatang+dapat+diperoleh+dari+pengaplikasian+peramalan+deret+waktu+yang+pada+penelitian++ini++menggunakan++Long++Short++Term++Memory++(LSTM)++yang++meliputi+tahap+pemersiapan+data%2C+membangun+model%2C+prediksi+dan+peramalan.++Penelitian+ini+bertujuan+untuk+menerapkan+LSTM+untuk+peramalan+data+engagement+akun+Instagram++%40lampuung.++Pengumpulan++data++engagement++akun++dilakukan++dengan+observasi+manual+langsung+dari+Instagram+%40lampuung+dalam+kurun+waktu+365+hari.+Analisis+ini+membangun+model+terbaik+dengan+menggunakan+metode+LSTM+dalam++memprediksi++30++periode++berikutnya++berdasarkan++perbandingan++nilai+evaluasi++setiap++parameter.++Hasil++dari++penelitian++ini++menunjukkan++bahwa++model+terbaik++dibangun++dengan++menggunakan++time++series++cross++validation++dan++LSTM+unit%2C+batch+size%2C+dan+epoch+dengan+masing-masing+nilai+25%2C+16%2C+dan+50.+Nilai+Root+Mean+Square+Error+(RMSE)+dan+Mean+Absolute+Percentage+Error+(MAPE)+yang+diperoleh+sebesar+1024%2C12+dan+3%2C87%25.+Dengan+nilai+peramalan+dari+data+account+engagement++yang++diperoleh%2C++penelitian++ini++menyimpulkan++bahwa++PT++Lampung+Geh++Helau++yang++mengelola++Instagram++%40lampuung++secara++terpusat++dapat+meningkatkan+tarif+iklan+pada+bulan+Juni+2023+hingga+24%25.+++%0D%0A%0D%0AKata+Kunci%3A+LSTM%2C+Data+Engagement+Akun+Instagram+RMSE%2C+MAPE%2C+Tarif+Iklan.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AThe+determination+of+advertising+rates+driven+by+advertising+service+providers+on+Instagram+must+be+adjusted+to+the+number+of+interactions+obtained+by+advertising+service++providers++within++a++certain++period.++Information++on++the++number++of+interactions+in+the+future+period+can+be+obtained+from+the+application+of+time+series+forecasting++which++in++this++study++uses++Long++Short++Term++Memory++(LSTM)++which+includes+the+stages+of+data+preparation%2C+model+building%2C+prediction+and+forecasting.+This+research+aims+to+apply+the+LSTM+for+forecasting+account+engagement+data+of+Instagram+%40lampuung.+Collecting+account+engagement+data+was+conducted+by+manual+observation+directly+from+%40lampuung+Instagram+in+365+day+period.+This+analysis++builds++the++best++model++using++the++LSTM++method++in++predicting++the+subsequent+30+periods+based+on+comparing+each+parameter's+evaluation+value.+The+results+of+this+study+indicate+that+the+best+model+was+constructed+using+time+series+cross-validation+and+LSTM++units%2C+batch+size%2C++and+epoch+with+each+value+of+25%2C+16%2C+and+50.+The+Root+Mean+Square+Error+(RMSE)+and+Mean+Absolute+Percentage+Error+(MAPE)+obtained+are+1024.12+and+3.87%25.+By+the+forecasting+value+of+the+account+engagement+data+obtained%2C+this+research+concludes+that+PT+Lampung+Geh+Helau+that+centrally+organize+%40lampuung+Instagram+can+increase+advertising+rates+in+June+2023+by+up+to+24%25.+++%0D%0A%0D%0AKeywords%3A+LSTM%2C+Instagram+Account+Engagement+Data%2C+RMSE%2C+MAPE%2C+Advertising+Rate.&rft.publisher=FAKULTAS+MATEMATIKA+DAN+ILMU+PENGETAHUAN+ALAM&rft.date=2023-07-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73783%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73783%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F73783%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AHMAD+YUSRIL+%2C+YUSRO+++(2023)+IMPLEMENTASI+ALGORITMA+LONG+SHORT+TERM+MEMORY+(LSTM)+UNTUK+PERAMALAN+DERET+WAKTU+ENGAGEMENT+AKUN+INSTAGRAM.++FAKULTAS+MATEMATIKA+DAN+ILMU+PENGETAHUAN+ALAM%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F73783%2F