?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TRAILER+FILM+INDONESIA+TERHADAP+MINAT+MENONTON+FILM%0D%0A(Studi+pada+Unit+Kegiatan+Mahasiswa+Darmajaya+Computer+and+Film+Club+di+Institut+Informatika+dan+Bisnis+Darmajaya+Bandar+Lampung)%0D%0A&rft.creator=Ivona+Hodayat%2C+1116031061&rft.subject=HE+Transportation+and+Communications&rft.subject=N+Visual+arts+(General)+For+photography%2C+see+TR&rft.description=ABSTRAK%0D%0ATrailer+film+merupakan+preview+dari+suatu+film+yang+akan+segera+ditayangkan.+Trailer+film+yang+menjadi+fokus+penelitian+ini+adalah+trailer+film+Indonesia+dan+pengaruhnya+terhadap+minat+menonton+film.+Penelitian+ini+bertujuan+untuk+mengetahui+besar+pengaruh+trailer+film+Indonesia+terhadap+minat+menonton+film+pada+mahasiswa+yang+tergabung+dalam+UKM+DCFC.+Tipe+penelitian+ini+adalah+eksplanatif+yang+bertujuan+untuk+menghubungkan+atau+mencari+sebab+akibat+antara+dua+variabel.+Sementara+metode+yang+digunakan+adalah+metode+survei+dengan+menggunakan+kuesioner.+Populasi+dalam+penelitian+ini+adalah+mahasiswa+yang+tergabung+dalam+UKM+DCFC+yang+pernah+menonton+trailer+film+Indonesia+yang+berjumlah+60+orang.+Sampel+yang+digunakan+adalah+keseluruhan+populasi+yang+berarti+menggunakan+teknik+sampling+berupa+total+sampling.+Teknik+analisis+data+yang+digunakan+dalam+penelitian+ini+adalah+analisis+tabel+tunggal.+Selain+itu+juga+terdapat+uji+regresi+linier+sederhana+dan+uji+hipotesis.+Uji+hipotesis+dilakukan+dengan+menggunakan+rumus+uji+T.+Hasil+dari+penelitian+ini+menunjukkan+bahwa+Ho+ditolak+dan+Ha+diterima+yang+berarti+ada+pengaruh+trailer+film+Indonesia+terhadap+minat+menonton+film+pada+anggota+UKM+DCFC.+Nilai+korelasi+pengaruh+trailer+film+Indonesia+terhadap+minat+menonton+film+adalah+0%2C546+yang+berada+pada+kategori+hubungan+yang+cukup+berarti%2C+sedangkan+besar+pengaruhnya+adalah+29%2C8+%25.+%0D%0A%0D%0AKata+kunci+%3A+trailer%2C+film%2C+minat%2C+menonton%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0AMovie+trailer+is+a+preview+of+upcoming+movie.+The+focus+of+movie+trailer+in+this+research+was+Indonesian+movie+trailer+and+its+influence+towards+interest+in+watching+movie.+The+purpose+of+this+research+was+to+find+out+how+much+the+influence+of+Indonesian+movie+trailer+towards+interest+in+watching+movie+on+members+of+UKM+DCFC.+Type+of+this+research+was+explanation+in+purpose+to+connect+or+find+causal+relation+between+two+variables.+Then+the+method+that+used+in+this+research+was+survey+by+using+questionnaire.+Population+in+this+research+was+all+the+members+of+UKM+DCFC+that+ever+watched+Indonesian+movie+trailer.+The+total+of+population+was+60+person.+All+of+them+were+the+sample+in+this+research.+Sampling+technic+that+used+in+this+research+was+total+sampling.+Technic+of+data+analyse+in+this+research+was+single+table+analyse.+Beside+that%2C+there+was+also+simple+linier+regresion+test+and+hypothesis+test.+Hypothesis+test+in+this+research+used+T+test+formula.+The+result+of+this+research+rejected+Ho+and+accepted+Ha+that+meant+Indonesia+movie+trailer+influence+watching+movie+interest+on+UKM+DCFC+members.+Correlation+value+of+this+research+was+0%2C546+which+is+has+enough+significant+relation%2C+whereas+the+number+of+its+influence+was+29%2C8%25.%0D%0A%0D%0AKey+word+%3A+trailer%2C+movie%2C+interest%2C+watching+%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-02-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F1%2F1.ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F2%2F2.ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F3%2F3.COVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F4%2F4.HALAMAN%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F5%2F5.HALAMAN%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F6%2F6.LEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F7%2F7.RIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F8%2F8.LEMBAR%2520PERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F9%2F9.SANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F10%2F10.DAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F11%2F11.DAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F12%2F12.DAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F13%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F14%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F15%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7398%2F16%2FBAB%2520IV.pdf&rft.format=te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