?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KUALITAS+PELAYANAN+DAN+KEBIJAKAN+HARGA+TERHADAP+LOYALITAS+SUPPLIER%0D%0APT.SORINI+AGRO+ASIA+CORPORINDO%2C+TBK&rft.creator=Samsul%2C+Hadi&rft.subject=Psikologi+(General)&rft.subject=+&rft.subject=Hukum+Pidana+&rft.subject=+&rft.description=Abstrak+Bahasa+Indonesia%0D%0AANALISIS+KUALITAS+PELAYANAN+DAN+KEBIJAKAN+HARGA+TERHADAP+LOYALITAS+SUPPLIER+PT.SORINI+AGRO+ASIA+CORPORINDO%2C+TBK+SAMSUL+HADI+Abstrak+Objek+penelitian+ini+adalah+supplier+PT.+Sorini+Agro+Asia+Corporindo%2C+Tbk.+Penelitian+ini+diharapkan+memberikan+manfaat+bagi+dunia+pendidikan+yaitu+sebagai+sumber+informasi+yang+dapat+digunakan+dalam+penelitian+lebih+lanjut.+Bagi+perusahaan+dapat+dijadikan+sumber+informasi+tentang+pengaruh+kualitas+pelayanan+dan+penetapan+harga+terhadap+loyalitas+supplier.+Permasalahan+yang+yang+melatar+belakangi+penelitian+ini+adalah+adanya+perputaran+supplier+daru+suatu+perusahaan+ke+perusahaan+lain+yang+diduga+disebabkan+oleh+maslah+kualitas+pelayanan+dan+kebijakan+harga.+Rumusan+Permasalahan+dalam+penelitian+ini+adalah+apakah+kualitas+pelayanan+berpengaruh+terhadap+loyalitas+supplier+dan+apakah+kebijakan+harga+berpengaruh+pada+loyalitas+supplier+Tujuan+penelitian+ini+adalah+menganalisa+pengaruh+kualitas+pelayanan+terhadap+loyalitas+supplier+dan+menganalisa+pengaruh+kebijakan+harga+terhadap+loyalitas+supplier.+Penelitian+ini+menggunakan+metode+deskritif+kuantitatif+dengan+jumlah+responden+105+orang.+Teknik+pengumpulan+menggunakan+sensus.+Teknik+analisis+data+hasil+penelitian+menggunakan+analisis+Regresi+Linier+Berganda.+Hasil+penelitian+membuktikan+bahwa+kualitas+pelayanan+dan+kebijakan+harga+secara+simultan+berpengaruh+positif+dan+signifikan+terhadap+loyalitas+supplier.+Secara+parsial+variabel+kebijakan+harga+memiliki+pengaruh+yang+lebih+besar+terhadap+loyalitas+supplier+bila+dibandingkan+dengan+variabel+kualitas+pelayanan.+Hal+ini+menunjukkan+bahwa+supplier+sangat+sensitif+terhadap+harga.+Kesimpulan+penelitian+ini+adalah+kualitas+pelayanan+dan+kebijakan+harga+berpengaruh+secara+positif+dan+signifikan+terhadap+loyalitas+supplier.+Kata+Kunci+%3A+Kualitas+pelayanan%2C+kebijakan+harga+dan+loyalitas+supplier.%0D%0AAbstrak+Bahasa+Inggris%0D%0AANALYSTS+OF+SERVICE+QUALITY+AND+PRICING+POLICY+TOWORI)%0D%0ASI%2CPPLIR+LOYALTY+PT.+SORIM+AGRO+ASIA+CORPORIIUN'+TBK%0D%0ABy%0D%0ASAIVISUL+HADI%0D%0AAbstract%0D%0AThe+object+of+this+study+was+supplier+PT.+Sorini+Agro+Asia+Corporindo%2C+Tbk.+The%0D%0Aadvantage+of+study+was+can+sewe+as+reference+in+future+research+and+resource%0D%0Ainformation+for+company+to+increase+loyalty+supplier.+The+problems+underlying%0D%0Athis+study+are+that+there+is+velocity+of+e%2Cmergency+zuppliers+of+a+company+to%0D%0Aanother+company+which+is+thought+to+be+caused+by+an+issue+with+the+quality+of%0D%0Aserrrice+and+pricing+policies.+Forrrulating+problern+in+this+research+was+whether+the%0D%0Aeffect+service+quatity+on+supplier+loyalty+and+whether+the+price+policy+on+supplier%0D%0Aloyalty.+The+Objective+this+research+was+to+analyze+service+quality+and+price%0D%0Apohcy+can+affect+supplier+loyalty.+The+research+was+condtrcted+using+descriptive%0D%0Aanalyze+with+respondent+population+was+105+people.+The+collect+date+use+census%0D%0Amethod.+To+analyze+result+of+data+research+using+multiple+regression+linier%0D%0Aanalyzes.%0D%0AThe+result+indicate+service+qualrty+CXI)+and+price+policy+(X2)%0D%0Asimultaneously+and+positively+effective+the+supplier+loyalty+(Y).+The+partial+test%0D%0Aresult+the+price+policy+has+big+affect+to+influence+supplier+loyalty+compare+with%0D%0Aservice+quatlty.+The+interpretation+this+partial+result+was+price+policy+very%0D%0Asensitive+to+influence+loyalty+supplier.+The+conclusions+this+result+was+the+service%0D%0Aquahty+(Xl)+and+price+policy+(X2)+simultaneously+and+positively+effective+the%0D%0Azupplier+loyatty+(Y).%0D%0AKey+Word%3A+Semice+Qwlity%2C+Price+Policy+and+Supplier+loyally&rft.date=2014-10-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F1%2FAbstrak.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F2%2FAbstract.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F3%2FCover%2520Dalam.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F4%2FPersetujuan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F5%2FPengesahan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F6%2FPernyataan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F7%2FPersembahan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F8%2FMoto.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F9%2FSanwacana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F11%2FDaftar%2520Tabel.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F12%2FDaftar%2520Lampiran.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F13%2FDaftar%2520Gambar.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F19%2FDaftar%2520Pustaka.pdf&rft.identifier=++Samsul%2C+Hadi++(2014)+ANALISIS+KUALITAS+PELAYANAN+DAN+KEBIJAKAN+HARGA+TERHADAP+LOYALITAS+SUPPLIER+PT.SORINI+AGRO+ASIA+CORPORINDO%2C+TBK.++UNSPECIFIED.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F7424%2F