?url_ver=Z39.88-2004&rft_id=1946031014+&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=MOTIF+PENGGUNAAN+APLIKASI+NGL+-+ANONYMOUS+Q%26A&rft.creator=Salisa+Rizky+Permata%2C+1946031014+&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=ABSTRAK+%0D%0A%0D%0AMOTIF+PENGGUNAAN+APLIKASI+NGL+%E2%80%93+ANONYMOUS+Q%26A+%0D%0A%0D%0A%0D%0APenelitian++ini++dilatarbelakangi++oleh++tingginya++minat++pengunduhan++aplikasi++yang+bersifat+anonim+yaitu+NGL+di+Indonesia.+Mengirim+pesan+secara+anonim+bertujuan+untuk++mengungkapkan++perasaan++atau++pesan++dengan++jujur++tanpa++rasa++takut++atau+khawatir+akan+terungkap+identitasnya.+Douglas+dan+McGarty+dalam+Chang+(2008)%2C+menemukan+bahwa+orang+tak+dikenal+(anonim)+cenderung+bertindak+lebih+'frontal'%2C+termasuk+mengirim+pesan+berbahaya+dan+mengancam+orang+lain+secara+langsung%2C+online++di++forum++diskusi++atau++melalui++pesan.++Motif++penggunaan++media%2Faplikasi+adalah++faktor++yang++memengaruhi++preferensi++dan++frekuensi++penggunaan++aplikasi.+Penelitian+ini+menggunakan+metode+kualitatif%2C+jenis+penelitian+kualitatif+deskriptif%2C+dan++menggunakan++teknik++pengumpulan++data++seperti++wawancara++semi++terstruktur%2C+observasi%2C++dan++dokumentasi.++Tujuan++dari++penelitian++ini++adalah++untuk++mengetahui+apa++yang++mendorong++seseorang++untuk++menggunakan++aplikasi++NGL.++Teori++yang+digunakan++adalah++teori++motif++penggunaan++media++oleh++McQuail%2C++yang++merupakan+pengembangan+dari+teori+Uses+and+Gratifications+oleh+Herbert+Blumer+dan+Elihu+Kartz.+Menurut+McQuail%2C+penggunaan+media+dapat+dikelompokkan+menjadi+empat+kategori%2C++yaitu++hiburan%2C++interaksi++sosial%2C++identitas++pribadi%2C++dan++informasi.++Hasil+penelitian+menunjukkan+bahwa+motivasi+kelima+informan+sesuai+dengan+teori+motif+penggunaan++media++oleh++McQuail++yaitu++motif++informasi%2C++motif++identitas++pribadi%2C+motif++interaksi++sosial%2C++dan++motif++hiburan++saat++menggunakan++aplikasi++NGL.++Motif+yang++paling++dominan++dari++seluruh++informan++yang++terdapat++dalam++menggunakan+aplikasi++NGL++adalah++motif++identitas++diri.++Hal++ini++dipengaruhi++oleh++rasa++FoMO+seperti+takut+tertinggal+dari+tren%2C+ingin+melakukan+hal-hal+yang+sama+dengan+orang+lain%2C++dan++ingin++dilihat++oleh++masyarakat++sebagai++orang++yang++modern++atau++tidak+tertinggal++zaman.++Selain++itu%2C++pengguna++NGL++ingin++mencari++jati++dirinya++dengan+menanyakan+pendapat+orang+lain+tentang+dirinya+sehingga+pendapat+tersebut+dapat+digunakan+untuk+refleksi+diri+dan+membantu+mereka+menjadi+diri+yang+lebih+baik.+%0D%0AKata+kunci%3A+Motif+Penggunaan+Media%2C+Anonim%2C+Aplikasi+NGL.+%0D%0A%0D%0AABSTRACT+%0D%0AMOTIVES+FOR+USING+NGL+%E2%80%93+ANONYMOUS+Q%26A+APPLICATION+%0D%0ABy+%0D%0ASALISA+RIZKY+PERMATA+%0D%0AThis++research++was++motivated++by++the++high++interest++in++downloading++anonymous+applications%2C++namely++NGL++in++Indonesia.++Sending++messages++anonymously++aims++to+express+feelings+or+messages+honestly+without+fear+or+worry+about+being+revealed.+Douglas+and+McGarty+in+Chang+(2008)%2C+found+that+unknown+(anonymous)+people+tend+to+act+more+'frontally'%2C+including+sending+malicious+messages+and+threatening+others+directly%2C+online+in+discussion+forums+or+through+messages.+Media%2Fapp+usage+motives+are+factors+that+influence+app+preferences+and+frequency+of+use.+This+study+used++qualitative++methods%2C++descriptive++qualitative++research++types%2C++and++used++data+collection++techniques++such++as++semi-structured++interviews%2C++observation%2C++and+documentation.+The+purpose+of+this+study+was+to+find+out+what+drives+someone+to+use+the+NGL+app.+The+theory+used+is+McQuail's+theory+of+motivational+use+of+media%2C+which+is+an+evolution+of+the+theory+of+Uses+and+Gratifications+by+Herbert+Blumer+and++Elihu++Kartz.++According++to++McQuail%2C++media++use++can++be++grouped++into++four+categories%2C++namely++entertainment%2C++social++interaction%2C++personal++identity%2C++and+information.+The+results+showed+that+the+motivation+of+the+five+informants+was+in+accordance+with+McQuail's+theory+of+motivation+for+media+use%2C+namely+information+motives%2C++personal++identity++motives%2C++social++interaction++motives%2C++and++entertainment+motives+when+using+NGL+applications.+The+most+dominant+motive+of+all+informants+found+in+using+the+NGL+application+is+the+self-identity+motive.+This+is+influenced+by+FoMO+feelings+such+as+fear+of+being+left+behind+by+trends%2C+wanting+to+do+the+same+things++as++others%2C++and++wanting++to++be++seen++by++society++as++a++modern++person++or++not+outdated.+Moreover%2C+NGL+users+want+to+find+their+identity+by+asking+other+people's+opinions+about+themselves+so+that+these+opinions+can+be+used+for+self-reflection+and+help+them+become+better+selves.+%0D%0AKeywords%3A+Media+Use+Motives%2C+Anonymous%2C+NGL+Applications.+&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-07-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.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