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<http://digilib.unila.ac.id/id/eprint/74373> <http://purl.org/dc/terms/title> "PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK  \r\nTERHADAP KEPUTUSAN PEMBELIAN MEREK EIGER DI INDONESIA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://purl.org/ontology/bibo/abstract> "\r\n \r\nABSTRAK\r\n\r\n \r\nPengaruh Electronic Word Of Mouth Dan Citra Merek \r\nTerhadap Keputusan Pembelian Merek Eiger Di Indonesia \r\n\r\n\r\n\r\n\r\nSemakin pesatnya perkembangan teknologi dan semakin tingginya tingkat persaingan\r\nproduk outdoor di Indonesia, membuat pelaku bisnis produk outdoor perlu\r\nmemperhatikan E-wom yang positif dan citra yang baik dimata calon konsumen, agar\r\ndapat menciptakan keputusan pembelian terhadap produk outdoor tersebut. Salah satu\r\nperusahaan outdoor di Indonesia adalah perusahaan Eiger. Tujuan penelitian ini untuk\r\nmenguji pengaruh variabel electronic word of mouth dan citra merek sebagai variabel\r\nbebas terhadap keputusan pembelian sebagai variabel terikat pada merek Eiger di\r\nIndonesia. Penelitian ini menggunakan metode survey dengan menyebarkan kuisioner\r\nkepada 100 responden. Sampel menggunakan purposive sampling yaitu teknik untuk\r\nmenentukan sampel dengan kriteria sesuai yang ditentukan peneliti. Metode analisis\r\nyang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, tahap analisa \r\ndengan menggunakan regresi linier berganda, dan uji hipotesis yaitu uji t dan uji F\r\nserta koefisien determinasi(R\r\n2\r\n), dengan menggunakan aplikasi program IBM SPSS 26\r\nfor windows. Hasil penelitian ini menunjukkan bahwa variabel electronic word of\r\nmouth dan citra merek berpengaruh signifikan terhadap variabel keputusan\r\npembelian.\r\n\r\nKata kunci: Electronic Word Of Mouth, Citra Merek, Keputusan Pembelian,\r\nProduk Outdoor, Eiger \r\n\r\n \r\nABSTRACT\r\n\r\n \r\nThe Influence of Electronic Word Of Mouth And Brand Image \r\nOn Purchasing Decisions Of The Eiger Brand In Indonesia \r\n\r\n \r\nBy:\r\nTRI NOVERDO \r\n\r\n \r\nWith the rapid development of technology and the increasing level of competition for\r\noutdoor products in Indonesia, outdoor product business players need to pay \r\nattention to positive E-WOM and a good image in the eyes of potential consumers, in\r\norder to make purchasing decisions for these outdoor products. One of the outdoor\r\ncompanies in Indonesia is the Eiger company. The purpose of this study was to\r\nexamine the effect of electronic word of mouth and brand image as independent\r\nvariables on purchasing decisions as the dependent variable on the Eiger brand in\r\nIndonesia. This study used a survey method by distributing questionnaires to 100\r\nrespondents. The sample used purposive sampling, namely a technique for\r\ndetermining the sample according to the criteria determined by the researcher. The\r\nanalytical method used in this research is validity test, reliability test, analysis phase \r\nusing multiple linear regression, and hypothesis testing, namely t test and F test and\r\nthe coefficient of determination (R2), using the IBM SPSS 26 for windows application\r\nprogram. The results of this study indicate that electronic word of mouth and brand\r\nimage variables have a significant effect on purchasing decision variables. \r\n\r\nKeywords: Electronic Word Of Mouth, Brand Image, Purchase Decision, Outdoor\r\nProducts, Eiger \r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://purl.org/dc/terms/date> "2023-06-23" .
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<http://digilib.unila.ac.id/id/document/2185072> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/document/2185072> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/document/2185072> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2185073> .
<http://digilib.unila.ac.id/id/document/2185073> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2185073> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK  \r\nTERHADAP KEPUTUSAN PEMBELIAN MEREK EIGER DI INDONESIA (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2185073> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/document/2185073> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/document/2185073> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2185074> .
<http://digilib.unila.ac.id/id/document/2185074> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2185074> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK  \r\nTERHADAP KEPUTUSAN PEMBELIAN MEREK EIGER DI INDONESIA (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2185074> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/document/2185074> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/document/2185074> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2185075> .
<http://digilib.unila.ac.id/id/document/2185075> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2185075> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK  \r\nTERHADAP KEPUTUSAN PEMBELIAN MEREK EIGER DI INDONESIA (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2185075> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/document/2185075> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/document/2185075> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2185018> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2185076> .
<http://digilib.unila.ac.id/id/document/2185076> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2185076> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK  \r\nTERHADAP KEPUTUSAN PEMBELIAN MEREK EIGER DI INDONESIA (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2185076> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185076> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185076> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185076> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/74373/15/lightbox.jpg> .
<http://digilib.unila.ac.id/id/document/2185076> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/74373/15/lightbox.jpg> .
<http://digilib.unila.ac.id/74373/15/lightbox.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "lightbox.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2185077> .
<http://digilib.unila.ac.id/id/document/2185077> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2185077> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK  \r\nTERHADAP KEPUTUSAN PEMBELIAN MEREK EIGER DI INDONESIA (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2185077> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185077> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185077> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185077> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/74373/16/preview.jpg> .
<http://digilib.unila.ac.id/id/document/2185077> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/74373/16/preview.jpg> .
<http://digilib.unila.ac.id/74373/16/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2185078> .
<http://digilib.unila.ac.id/id/document/2185078> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2185078> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK  \r\nTERHADAP KEPUTUSAN PEMBELIAN MEREK EIGER DI INDONESIA (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2185078> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185078> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185078> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
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<http://digilib.unila.ac.id/id/document/2185078> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/74373/17/medium.jpg> .
<http://digilib.unila.ac.id/74373/17/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/2185079> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2185079> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185079> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185079> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2185014> .
<http://digilib.unila.ac.id/id/document/2185079> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/74373/18/small.jpg> .
<http://digilib.unila.ac.id/id/document/2185079> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/74373/18/small.jpg> .
<http://digilib.unila.ac.id/74373/18/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74373> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://digilib.unila.ac.id/74373/> .
<http://digilib.unila.ac.id/74373/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #74373 \n\nPENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA MEREK  &#13;\nTERHADAP KEPUTUSAN PEMBELIAN MEREK EIGER DI INDONESIA\n\n" .
<http://digilib.unila.ac.id/74373/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://digilib.unila.ac.id/74373/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/74373> .
<http://digilib.unila.ac.id/id/subject/300> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/300> <http://www.w3.org/2004/02/skos/core#prefLabel> "300 Ilmu sosial" .
<http://digilib.unila.ac.id/id/eprint/74373> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/300> .
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<http://digilib.unila.ac.id/id/subject/330> <http://www.w3.org/2004/02/skos/core#prefLabel> "330 Ekonomi" .
<http://digilib.unila.ac.id/id/eprint/74373> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/330> .
<http://digilib.unila.ac.id/id/subject/338> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/338> <http://www.w3.org/2004/02/skos/core#prefLabel> "338 Produksi" .
<http://digilib.unila.ac.id/id/eprint/74373> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/338> .