?url_ver=Z39.88-2004&rft_id=1946051005&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+STRATEGI+BRANDING+DAN+KEPUASAN+KONSUMEN%0D%0ATERHADAP+LOYALITAS+PELANGGAN+(Studi+Kasus+pada+Konsumen%0D%0AMister+Geprek+3+Unila+di+Bandar+Lampung)&rft.creator=KOMANG+%2C+NIKO+YANA&rft.subject=350+Administrasi+publik+dan+ilmu+militer&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+strategi+branding+dan%0D%0Akepuasan+konsumen+terhadap+loyalitas+pelanggan+dalam+melakukan+pembelian%0D%0Aproduk+pada+Mister+Geprek+3+Unila+di+Bandar+Lampung.+Variabel+bebas+yang%0D%0Adigunakan+pada+penelitian+ini+yaitu+Strategi+Branding+(X1)%2C+Kepuasan+Konsumen%0D%0A(X2)+serta+Loyalitas+Pelanggan+sebagai+variabel+terikat.+Jenis+penelitian+ini%0D%0Aeksplanatori+dengan+pendekatan+kuantitatif.+Populasi+dalam+penelitian+ini+adalah%0D%0Akonsumen+Mister+Geprek+3+Unila+data+tersebut+diperoleh+dari+kuisioner+dengan%0D%0Amenggunakan+skala+likert+yang+disebar+melalui+google+form+ke+media+sosial%0D%0Awhatshapp+melalui+group+whatshapp+dan+personal+chat.+Sampel+pada+penelitian%0D%0Aini+berjumlah+385+responden+yang+diambil+dengan+menggunakan+teknik+purposive%0D%0Asampling.+Data+pada+penelitian+ini+dianalisis+dengan+menggunakan+analisis+regresi%0D%0Alinear+berganda+dengan+alat+bantu+SPSS+29.0.+Hasil+penelitian+ini+menunjukan%0D%0Abahwa+secara+simultan+variabel+strategi+branding+dan+kepuasan+konsumen%0D%0Aberpengaruh+signifikan+terhadap+loyalitas+pelanggan+Mister+Geprek+3+Unila+di%0D%0ABandar+Lampung+dengan+nilai+R+Square+0%2C666+atau+66%2C6%25.+Sedangkan+hasil%0D%0Asecara+parsial+menunjukan+bahwa+variabel+strategi+branding+dan+kepuasan%0D%0Akonsumen+memiliki+pengaruh+yang+signifikan+terhadap+loyalitas+pelanggan+Mister%0D%0AGeprek+3+Unila+di+Bandar+Lampung.%0D%0AKata+Kunci%3A+Strategi+Branding%2C+Kepuasan+Konsumen%2C+Loyalitas+Pelanggan%0D%0A%0D%0AThis+study+aims+to+determine+the+influence+of+branding+strategy+and+customer%0D%0Asatisfaction+on+customer+loyalty+in+purchasing+products+at+Mister+Geprek+3+Unila%0D%0Ain+Bandar+Lampung.+The+independent+variables+used+in+this+study+are+Branding%0D%0AStrategy+(X1)%2C+Customer+Satisfaction+(X2)%2C+and+Customer+Loyalty+(X3).+The+type+of%0D%0Athis+research+is+explanatory+with+a+quantitative+approach.+The+population+in+this%0D%0Astudy+were+customers+of+Mister+Geprek+3+Unila.+The+data+were+obtained+from+a%0D%0Aquestionnaire+using+a+Likert+scale%2C+which+was+distributed+by+Google+Form+to%0D%0AWhatsApp+social+media+by+the+WhatsApp+group+and+personal+chat.+The+sample+in%0D%0Athis+study+amounted+to+385+respondents+who+were+taken+using+a+purposive%0D%0Asampling+technique.+The+data+in+this+study+were+analyzed+using+multiple+linear%0D%0Aregression+analysis+with+the+SPSS+29.0+tool.+The+results+of+this+study+indicate+that%0D%0Abranding+strategy+and+customer+satisfaction+simultaneously+have+a+significant%0D%0Aeffect+on+customer+loyalty+at+Mister+Geprek+3+Unila+in+Bandar+Lampung%2C+with+R%0D%0ASquare+value+of+0.666%2C+or+66.6%25.+While+the+parsially+results+show+that+branding%0D%0Astrategy+and+customer+satisfaction+variables+have+a+significant+influence+on%0D%0Acustomer+loyalty%2C+Mister+Geprek+3+Unila+in+Bandar+Lampung.%0D%0AKeywords%3A+Branding+Strategy%2C+Customer+Satisfaction+and+Customer+Loyalty&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-06-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74407%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74407%2F1%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74407%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++KOMANG+%2C+NIKO+YANA++(2023)+PENGARUH+STRATEGI+BRANDING+DAN+KEPUASAN+KONSUMEN+TERHADAP+LOYALITAS+PELANGGAN+(Studi+Kasus+pada+Konsumen+Mister+Geprek+3+Unila+di+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F74407%2F