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<http://digilib.unila.ac.id/id/eprint/74449> <http://purl.org/dc/terms/title> "ANALISIS SIKAP KONSUMEN TERHADAP ATRIBUT PRODUK KOPI\r\nBUBUK RIGIS\r\nStudi Kasus Di Badan Usaha Milik Desa Kampung Kopi Rigis, Pekon\r\nRigis Jaya, Kecamatan Air Hitam, Kabupaten Lampung Barat"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74449> <http://purl.org/ontology/bibo/abstract> "Kampung Kopi is a company that runs in processing various types of coffee\r\nproducts, with the name of the product is Kopi Rigis. Kopi Rigis is a ground coffee\r\nproduct that is still developing with product distribution still limited to certain areas.\r\nTherefore, this research was conducted to determine consumer attitude towards the\r\nattributes of Kopi Rigis to be used as a consideration for product development\r\nstrategy. This research was conducted using the Fishbein Multiattribute method to\r\ndetermine the level of consumer belief and evaluation, also the importance\r\nperformance analysis method to determine the level of importance and performance\r\nlevel of consumers on the attributes of Kopi Rigis products. The results of the\r\nattitude scores for each attribute are; 16.20 for the taste, 17.34 for the aroma, 12.84\r\nfor the variant, 15.38 for the price, and 14.83 for the packaging. While the results\r\nof the importance performance analysis shows the attributes of Kopi Rigis\r\nobtained a total value of 20.57 for the importance level and 15.58 for the\r\nperformance level. Consumer attitudes as a whole attribute of Kopi Rigis is neutral\r\nwith a total attitude value of 76.59. The taste and aroma attributes were assessed\r\npositively with an attitude value of 16.20 for the taste attribute and 17.34 for the\r\naroma attribute. Meanwhile, the variant, price, and packaging attributes showed a\r\nneutral attitude with an attitude value of 12.84 for the variant attribute, 15.38 for\r\nthe price attribute, and 14.83 for the packaging attribute. Attributes of Kopi Rigis\r\nthat included in Quadrant I are the price, because these attribute are considered\r\nimportant in influencing consumers to buy the products and it is requiring an\r\nadjustment. The taste and aroma are included in Quadrant II, while the variant and\r\npackaging are included in Quadrant III.\r\nKeywords: consumer attitude, importance performance analysis, Kopi Rigis,\r\nmutliattribute fisbein.\r\n\r\nBadan Usaha Milik Desa (BUMDes) Kampung Kopi bergerak di bidang\r\npengolahan berbagai jenis produk kopi, yaitu Kopi Rigis. Kopi Rigis merupakan\r\nproduk kopi bubuk yang masih berkembang dengan pendistribusian produk yang\r\nmasih terbatas pada wilayah tertentu. Oleh karena itu, penelitian ini dilakukan untuk\r\nmengetahui sikap konsumen terhadap atribut Kopi Rigis untuk digunakan\r\nsebagai pertimbangan strategi pengembangan produk Kopi Rigis. Penelitian ini\r\ndilakukan dengan menggunakan metode Multiatribut Fishbein untuk mengetahui\r\ntingkat keyakinan (belief) dan tingkat evaluasi (evaluation) konsumen, serta metode\r\nimportance performance analysis untuk mengetahui tingkat kepentingan\r\n(importance) dan tingkat kinerja (performance) konsumen terhadap atribut produk\r\nKopi Rigis. Hasil nilai sikap yang diperoleh masing-masing atribut adalah 16,20\r\nuntuk atribut rasa, 17,34 untuk atribut aroma, 12,84 untuk atribut varian, 15,38\r\nuntuk atribut harga, serta 14,83 untuk atribut kemasan. Sementara hasil penilaian\r\nimportance performance analysis terhadap atribut-atribut Kopi Rigis memperoleh\r\nnilai total sebesar 20,57 untuk tingkat kepentingan dan 15,58 untuk tingkat kinerja.\r\nSikap konsumen secara keseluruhan atribut Kopi Rigis adalah netral dengan total\r\nnilai sikap sebesar 76,59. Atribut rasa dan aroma dinilai positif dengan nilai sikap\r\nsebesar 16,20 untuk atribut rasa dan 17,34 untuk atribut aroma. Sementara itu,\r\natribut varian, harga, dan kemasan menunjukkan sikap netral dengan nilai sikap\r\nsebesar 12,84 untuk atribut varian, 15,38 untuk atribut harga, dan 14,83 untuk\r\natribut kemasan. Atribut Kopi Rigis yang masuk dalam Kuadran I adalah atribut\r\nharga, dikarenakan atribut tersebut dianggap penting dalam mempengaruhi\r\nkonsumen untuk membeli produk dan memerlukan penyesuaian. Atribut rasa dan\r\naroma masuk ke dalam Kuadran II, sedangkan atribut varian dan kemasan masuk\r\nke dalam Kuadran III.\r\nKata kunci: IPA, Kopi Rigis, multiatribut fishbein, sikap konsumen."^^<http://www.w3.org/2001/XMLSchema#string> .
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