?url_ver=Z39.88-2004&rft_id=1951011010&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGIK+PADA+PT+BANK+PERKREDITAN+RAKYAT%0D%0A(BPR)+CITRA+DANA+MANDIRI&rft.creator=NURUL+%2C+PRATIWI+HADI&rft.subject=330+Ekonomi&rft.description=Semakin+banyak+masyarakat+Indonesia+sudah+mulai+menyadari+pentingnya%0D%0Amenyimpan+uang+secara+aman+dan+menguntungkan.+Selain+bank+konvensional%2C%0D%0ABank+Perkreditan+Rakyat+(BPR)+menjadi+pilihan+masyarakat+untuk+berinvestasi.%0D%0ABPR+Citra+Dana+Mandiri+merupakan+salah+satu+BPR+yang+ada+di+Provinsi+Lampung.%0D%0ABanyak+UMKM+yang+telah+merasakan+manfaat+adanya+layanan+dari+BPR+Citra%0D%0ADana+Mandiri.+Permasalahan+yang+muncul+pada+BPR+ini+hanya+memiliki+persentase%0D%0Amarket+share+yang+rendah+dan+Non+Performing+Loan+yang+tinggi.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+strategi+yang+diterapkan+sudah+tepat+dan+mengetahui%0D%0Astrategi+alternatif+yang+tepat+untuk+perusahaan.+Penelitian+ini+menggunakan+alat%0D%0Aanalisis+Internal+Factor+Evaluation+(IFE)%2C+External+Factor+Evaluation+(EFE)%2C%0D%0AStrength-Weakness-Threat-Opportunity+(SWOT)%2C+Internal-External+(IE)+matriks%0D%0Adan+Quantitative+Strategy+Planning+Matrix+(QSPM).+Faktor+kekuatan+internal+yang%0D%0Apaling+mempengaruhi+BPR+Citra+Dana+Mandiri+adalah+Non-Perfoming+Loan+dan%0D%0Apangsa+pasar+yang+meningkat..+Faktor+kelemahan+terbesar+BPR+Citra+Dana+Mandiri%0D%0Aadalah+belum+memiliki+mobile-banking..+Faktor+eksternal+adalah+meningkatnya%0D%0Apeminat+kendaraan.+meningkatnya+UMKM+yang+ada+dengan+faktor+ancaman%0D%0Aperusahaan+yang+terbesar+adalah+para+competitor.+Hasil+perhitungan+TAS%2FTotal%0D%0AActractiveness+Score+QSPM%2C+alternatif+strategi+pertama+yang+paling+diprioritaskan%0D%0Aoleh+BPR+Citra+Dana+Mandiri+yaitu+penetrasi+pasar.+Saran+oleh+peneliti+untuk+BPR%0D%0ACitra+Dana+Mandiri+adalah+dengan+memfokuskan+pada+penetrasi+pasar+dan+lebih%0D%0Amelakukan+pemantauan+terhadap+kredit+bermasalah%2C+membuat+mobile-banking%2C+dan%0D%0Amembuka+cabang+di+Kota+atau+Kabupaten+di+Provinsi+Lampung.%0D%0AKata+Kunci+%3A+Strategik%2C+IFE%2C+EFE%2C+SWOT%2C+IE%2C+QSPM+matriks%0D%0A%0D%0AMore+and+more+Indonesians+have+begun+to+realize+the+importance+of+saving+money%0D%0Asafely+and+profitably.+Apart+from+conventional+banks%2C+People's+Credit+Banks+(BPR)%0D%0Aare+the+people's+choice+for+investment.+BPR+Citra+Dana+Mandiri+is+one+of+the+BPRs%0D%0Ain+Lampung+Province.+Many+MSMEs+have+benefited+from+the+services+of+BPR+Citra%0D%0ADana+Mandiri.+The+problems+that+arise+in+this+BPR+have+a+low+percentage+of+market%0D%0Ashare+and+high+Non-Performing+Loans.+This+study+aims+to+determine+which%0D%0Astrategies+are+implemented+correctly+and+the+correct+alternative+method+for+the%0D%0Acompany.+This+study+uses+the+analysis+tools+Internal+Factor+Evaluation+(IFE)%2C%0D%0AExternal+Factor+Evaluation+(EFE)%2C+Strength-Weakness-Threat-Opportunity%0D%0A(SWOT)%2C+Internal-External+(IE)+matrix%2C+and+Quantitative+Strategy+Planning+Matrix%0D%0A(QSPM).+The+internal+strength+factors+that+most+influenced+BPR+Citra+Dana%0D%0AMandiri+were+non-performing+loans+and+increased+market+share.+The+biggest%0D%0Aweakness+of+BPR+Citra+Dana+Mandiri+was+needing+mobile+banking.+The+external%0D%0Afactor+was+the+increase+in+vehicle+enthusiasts%E2%80%94the+increase+in+existing+MSMEs%2C%0D%0Awith+the+company's+most+significant+threat+factor+being+competitors.+The+results+of%0D%0Athe+calculation+of+the+TAS%2FTotal+Activeness+Score+QSPM%2C+the+first+strategic%0D%0Aalternative+most+prioritized+by+BPR+Citra+Dana+Mandiri+is+market+penetration.%0D%0ASuggestions+by+researchers+for+BPR+Citra+Dana+Mandiri+are+to+focus+on+market%0D%0Apenetration+and+monitor+non-performing+loans+more%2C+create+mobile+banking%2C+and%0D%0Aopen+branches+in+cities+or+regencies+in+Lampung+Province.%0D%0AKeywords%3A+Strategic%2C+IFE%2C+EFE%2C+SWOT%2C+IE%2C+QSPM+matrix&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-07-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74470%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74470%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74470%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NURUL+%2C+PRATIWI+HADI++(2023)+ANALISIS+STRATEGIK+PADA+PT+BANK+PERKREDITAN+RAKYAT+(BPR)+CITRA+DANA+MANDIRI.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F74470%2F