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<http://digilib.unila.ac.id/id/eprint/74532> <http://purl.org/dc/terms/title> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui seberapa pengaruh Instagram Ads terhadap minat minat beli konsumen Coffee Shop di Bandar Lampung. Variabel bebas yang digunakan pada penelitian ini yaitu Instagram Ads (X), serta Minat Beli (Y) sebagai variabel terikat. Jenis penelitian ini menggunakan penelitian explanatory research dengan metode penelitian kuantitatif. Populasi pada penelitian ini adalah Konsumen Coffee Shop di Bandar Lampung. Data tersebut diperoleh dari kuesioner dengan menggunakan skala likert yang disebarkan menggunakan google from ke media sosial yaitu Instagram dan disebarkan secara langsung kepada konsumen yang ada di Coffee Shop. Sampel pada penelitian ini berjumlah 100 responden yang diambil dengan metode nonprobability sampling dengan teknik accidental sampling. Data pada penelitian ini dianalisis dengan menggunakan analisis regresi linear sederhana dengan alat bantu SPSS 29.0. Hasil penelitian ini menunjukkan bahwa variabel Instagram Ads secara parsial berpengaruh signifikan terhadap minat beli.\r\nKata Kunci : Iklan, Instagram Ads,Minat Beli, Konsumen, Coffee Shop\r\n\r\n\r\nThis study aims to determine how Instagram ads are effect on the buying intention of Coffee Shop consumers in Bandar Lampung. The independent variables used in this study are Instagram ads (X) and purchase intention (Y), which are the dependent variables. This type of research uses explanatory research with quantitative research methods. The population in this study is made up of Coffee Shop consumers in Bandar Lampung. The data was obtained from a questionnaire using a Likert scale, which was distributed using Google through social media, namely Instagram, and distributed directly to consumers in the coffee shop. The sample in this study amounted to 100 respondents who were taken by the nonprobability sampling method with the accidental sampling technique. The data in this study were analyzed using simple linear regression analysis with SPSS 29.0  tools. The results of this study indicate that the Instagram Ads variable partially has a significant effect on purchase intention. \r\nKeywords : Advertising, Instagram Ads, Buying Interest, Consumers, Coffee Shop\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/2187519> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2187519> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2187519> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187519> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187519> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187519> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/74532/11/lightbox.jpg> .
<http://digilib.unila.ac.id/id/document/2187519> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/74532/11/lightbox.jpg> .
<http://digilib.unila.ac.id/74532/11/lightbox.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "lightbox.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2187520> .
<http://digilib.unila.ac.id/id/document/2187520> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2187520> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2187520> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187520> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187520> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187520> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/74532/12/preview.jpg> .
<http://digilib.unila.ac.id/id/document/2187520> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/74532/12/preview.jpg> .
<http://digilib.unila.ac.id/74532/12/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2187521> .
<http://digilib.unila.ac.id/id/document/2187521> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2187521> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2187521> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187521> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187521> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187521> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/74532/13/medium.jpg> .
<http://digilib.unila.ac.id/id/document/2187521> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/74532/13/medium.jpg> .
<http://digilib.unila.ac.id/74532/13/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2187522> .
<http://digilib.unila.ac.id/id/document/2187522> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2187522> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2187522> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187522> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187522> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2187441> .
<http://digilib.unila.ac.id/id/document/2187522> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/74532/14/small.jpg> .
<http://digilib.unila.ac.id/id/document/2187522> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/74532/14/small.jpg> .
<http://digilib.unila.ac.id/74532/14/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2187526> .
<http://digilib.unila.ac.id/id/document/2187526> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2187526> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2187526> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/document/2187526> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/document/2187526> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2187527> .
<http://digilib.unila.ac.id/id/document/2187527> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2187527> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2187527> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/document/2187527> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/document/2187527> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2187528> .
<http://digilib.unila.ac.id/id/document/2187528> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2187528> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2187528> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/document/2187528> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/document/2187528> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2187529> .
<http://digilib.unila.ac.id/id/document/2187529> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2187529> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2187529> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/document/2187529> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/document/2187529> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2187444> .
<http://digilib.unila.ac.id/id/eprint/74532> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://digilib.unila.ac.id/74532/> .
<http://digilib.unila.ac.id/74532/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #74532 \n\nPENGARUH INSTAGRAM ADS TERHADAP MINAT  BELI KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG\n\n" .
<http://digilib.unila.ac.id/74532/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://digilib.unila.ac.id/74532/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/74532> .
<http://digilib.unila.ac.id/id/subject/300> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/300> <http://www.w3.org/2004/02/skos/core#prefLabel> "300 Ilmu sosial" .
<http://digilib.unila.ac.id/id/eprint/74532> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/300> .
<http://digilib.unila.ac.id/id/subject/381> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/381> <http://www.w3.org/2004/02/skos/core#prefLabel> "381 Perdagangan" .
<http://digilib.unila.ac.id/id/eprint/74532> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/381> .