?url_ver=Z39.88-2004&rft_id=1854131003&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEPENTINGAN+DAN+KINERJA+ATRIBUT+RUMAH+MAKAN%0D%0AAYAM+GEPREK+MAS+BOY+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Bunga+%2C+Ambar+Tiara+&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengidentifikasi+kepentingan+dan+kinerja%0D%0Aatribut+pelayanan+rumah+makan.+Penelitian+ini+bertujuan+untuk+menganalisis%0D%0Aatribut-atribut+pelayanan+yang+perlu+dipertahankan+dan+ditingkatkan+kinerjanya.%0D%0APenelitian+ini+berlokasi+di+Rumah+Makan+Ayam+Geprek+Mas+Boy+di+Bandar%0D%0ALampung.+Pengambilan+data+dilakukan+pada+Mei+hingga+Juni+2022.+Kepentingan%0D%0Adan+kinerja+atribut+rumah+makan+diskor+dengan+skala+likert.+Pengumpulan+data%0D%0Amenggunakan+kuesioner+yang+telah+diuji+terlebih+dahulu+valididtas+dan%0D%0Areliabilutasnya.+Jumlah+sampel+pada+penelitian+ini+adalah+sebanyak+60+responden.%0D%0AMetode+penelitian+yang+digunakan+adalah+metode+survei+dan+penentuan+lokasi%0D%0Apenelitian+dilakukan+secara+sengaja+(purposive).+Metode+analisis+yang+digunakan%0D%0Aadalah+metode+Importance+Performance+Analysis+(IPA).+Terdapat+18+atribut+yang%0D%0Aditeliti+dan+terbagi+menjadi+3+kelompok+yaitu+produk%2C+perhatian%2C+dan+fasilitas.%0D%0AHasil+penelitian+menunjukkan+bahwa+terdapat+18+atribut+yang+dianggap+penting%0D%0Aoleh+konsumen.+Atribut-atribut+yang+dinilai+dapat+memuaskan+konsumen+Rumah%0D%0AMakan+Ayam+Geprek+Mas+Boy+terdapat+16+atribut.+Atribut+yang+perlu%0D%0Adipertahankan+pada+Rumah+Makan+Ayam+Geprek+Mas+Boy+terdapat+10+atribut.%0D%0AKata+kunci%3A+atribut%2C+kepentingan%2C+kinerja%0D%0A%0D%0AThe+purpose+of+this+research+was+to+identify+the+importance+and+performance+of%0D%0Arestaurant+service+attributes.+This+study+aimed+to+analyze+the+service+attributes%0D%0Athat+need+to+be+maintained+and+improved+performance.+This+research+was+located%0D%0Aat+the+AyamGeprek+Mas+Boy+Restaurant+in+Bandar+Lampung.+Data+collection%0D%0Awas+carried+out+from+May+to+June+2022.+The+importance+and+performance+of%0D%0Arestaurant+attributes+were+scored+on+a+Likert+scale.+Data+collection+uses+a%0D%0Aquestionnaire+that+has+been+tested+for+validity+and+reliability.+The+number+of%0D%0Asamples+in+this+study+was+60+respondents.+The+research+method+used+was+a+survey%0D%0Amethod+and+the+determination+of+the+research+location+was+carried+out%0D%0Apurposively.+The+analytical+method+used+is+the+Importance+Performance+Analysis%0D%0A(IPA)+method.+There+are+18+attributes+studied+and+divided+into+3+groups%2C+namely%0D%0Aproduct%2C+attention%2C+and+facilities.+The+results+of+the+research+show+that+there+are%0D%0A18+attributes+that+are+considered+important+by+consumers.+There+are+16+attributes%0D%0Athat+are+considered+to+satisfy+the+consumers+of+Geprek+Mas+Boy+Chicken%0D%0ARestaurant.+There+are+10+attributes+that+need+to+be+maintained+at+the+Geprek+Mas%0D%0ABoy+Chicken+Restaurant.%0D%0AKeywords%3A+attributes%2C+importance%2C+performance&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-06-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74695%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74695%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74695%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Bunga+%2C+Ambar+Tiara+++(2023)+ANALISIS+KEPENTINGAN+DAN+KINERJA+ATRIBUT+RUMAH+MAKAN+AYAM+GEPREK+MAS+BOY+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F74695%2F