?url_ver=Z39.88-2004&rft_id=1911011065&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+PADA+USAHA%0D%0AKEDAI+KOPI+DI+KOTA+BANDAR+LAMPUNG&rft.creator=Ilham+%2C+Arifin+&rft.subject=330+Ekonomi&rft.description=Banyaknya+coffee+shop+yang+bermunculan+secara+tidak+langsung+menunjukan%0D%0Aminat+pasar+terhadap+keberadaan+coffee+shop.+Kini+banyak+orang+pergi+ke+coffee%0D%0Auntuk+sekedar+berkumpul+dan+bersantai+dengan+teman++bahkan+coffee+shop%0D%0Asekarang+banyak+digunakan+sebagai+tempat+belajar+atau++meeting+Kedai+kopi%0D%0AAdiksi+Coffe%2C+Kiyo+dan+Kopi+Palapa+merupakan+sebuah+bisnis+UMKM+di+Kota%0D%0ABandar+Lampung+yang+sering+dikunjungi+oleh+anak+muda+dan+para+remaja.+Karena%0D%0Asegmentasi+pasarnya+adalah+anak+muda%2C+maka+bisnis+kedai+atau+kafe-kafe%0D%0Amerupakan+salah+satu+keuntungan+bagi+pebisnis+untuk+saat+ini.+%0D%0APada+penelitian+ini+menggunakan+pendekatan+kuantitatif+dan+pendekatan+kualitatif%0D%0Adeskriptif.+Penggunaan+metode+ini+tidak+hanya+terbatas+sampai+dengan%0D%0Apengumpulan+dan+penyusunan+data%2C+melainkan+analisis+dan+penafsiran+tentang+arti%0D%0Adata+tersebut.+Informasi+yang+diperoleh+dari+Matriks+EFE%2C+Matriks+IFE%2C+dan%0D%0ASWOT+memberikan+informasi+masukan+dasar+untuk+matriks+tahap+pencocokan%0D%0Adan+keputusan+dan+memilih+di+antara+strategi+alternatif+dalam+matriks+Quantitative%0D%0AStrategic+Planning.+Hasil+penelitian+menunjukan+bahwa+strategi+%E2%80%95meningkatkan%0D%0Akualitas+produk%E2%80%96+terpilih+untuk+menjadi+strategi+yang+dapat+dilaksanakan+oleh%0D%0AAdiksi+Coffe.++Sementara+berdasarkan+tabel+matriks+QSPM+pada+Kiyo+Pramuka%2C%0D%0Astrategi+%E2%80%95Memperbaiki+kualitas+pelayanan%E2%80%96+terpilih+untuk+menjadi+strategi+yang%0D%0Aharus+dilaksanakan+oleh+Kiyo+Pramuka.+Sedangkan+berdasarkan+hasil+matriks%0D%0AQSPM+pada+Kopi+Palapa+strategi+%E2%80%95Melakukan+perbaikan+layout+atau+perluasan%0D%0Atempat%E2%80%96+terpilih+untuk+menjadi+strategi+yang+harus+dilaksanakan+oleh+Kopi+Palapa.+%0D%0A%0D%0AKata+kunci%3A+Kedai+kopi%2C+UMKM%2C+QSPM%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+number+of+coffee+shops+that+have+sprung+up+indirectly+shows+market+interest%0D%0Ain+the+existence+of+coffee+shops.+Now+many+people+go+to+coffee+shops+or+cafes+not%0D%0Aonly+to+taste+the+typical+coffee+shop+itself%2C+but+to+just+hang+out+and+relax+with%0D%0Afriends%2C+even+coffee+shops+are+now+widely+used+as+a+place+for+study+or+meetings.%0D%0AMSME+businesses+in+Bandar+Lampung+City+which+are+frequently+visited+by%0D%0Ayoung+people+and+teenagers.+%0D%0AIn+this+study%2C+researchers+did+not+only+use+a+quantitative+approach+but+used+a%0D%0Adescriptive+qualitative+approach.+The+use+of+this+method+is+not+only+limited+to%0D%0Acollecting+and+compiling+data%2C+but+also+analyzing+and+interpreting+the+meaning+of%0D%0Athe+data.+The+information+obtained+from+the+EFE+Matrix%2C+IFE+Matrix%2C+and+SWOT%0D%0Aprovides+basic+input+information+for+the+matrix+of+matching+and+decision+stages%0D%0Aand+selecting+among+alternative+strategies+in+the+Quantitative+Strategic+Planning%0D%0Amatrix.+The+results+showed+that+based+on+the+Coffe+Addiction+QSPM+matrix+table%2C%0D%0Athe+strategy+of+%22improving+product+quality%22+was+chosen+to+be+a+strategy+that+could%0D%0Abe+implemented+by+Coffe+Addiction.+Meanwhile%2C+based+on+the+QSPM+matrix+table%0D%0Afor+Kiyo+Scouts%2C+the+strategy+%22Improving+service+quality%22+was+chosen+to+be+a%0D%0Astrategy+that+must+be+implemented+by+Kiyo+Scouts.+Meanwhile%2C+based+on+the%0D%0Aresults+of+the+QSPM+matrix+for+Kopi+Palapa%2C+the+strategy+%22Improving+the+layout+or%0D%0Aexpanding+the+place%22+was+chosen+to+be+the+strategy+that+Kopi+Palapa+had+to%0D%0Aimplement.%0D%0A%0D%0AKeywords%3A+Coffee+shops%2C+SMEs%2C+QSPM+&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-08-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74948%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74948%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F74948%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Ilham+%2C+Arifin+++(2023)+ANALISIS+STRATEGI+BISNIS+PADA+USAHA+KEDAI+KOPI+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F74948%2F