?url_ver=Z39.88-2004&rft_id=1816011024+&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGGUNAAN+TAS+BRANDED+KW+TERHADAP+LIFESTYLE+MAHASISWA+(Studi+Sosiologis+Pada+Mahasiswi+Universitas+Lampung+Jurusan+Sosiologi+Angkatan+2019-2020)++&rft.creator=Tasya+%2C+Mulisia+Zahwa+&rft.subject=300+Ilmu+sosial&rft.subject=301+Sosiologi+dan+antropologi&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+penggunaan+tas+branded+KW++terhadap++lifestyle++mahasiswa++(Studi++Sosiologis++pada++Mahasiswi++Universitas+Lampung+Jurusan+Sosiologi+Angkatan+2019-2020).+Metode+yang+digunakan+dalam+penelitian+ini+adalah+mix+methods+antara+metode+kuantitatif+dan+diperkuat+dengan+kualitatif.+Metode+kuantitatif+memiliki+dua+variabel+yaitu+variabel+X+(penggunaan+tas++branded++KW)++dan++variabel++Y++(lifestyle++mahasiswi)++dan++fokus++penelitian+kualitatif+pada+(1)+faktor+pendorong%2C+dan+(2)+dampak+penggunaan+tas+branded+KW.+Teknik+pengumpulan+data+kuantitatif+menggunakkan+52+responden+dan+dihimpun+dengan++kuesioner++lalu++dianalisis++menggunakan++SPSS++25%2C++sedangkan++kualitatif+melalui++observasi++dilanjutkan++dengan++wawancara++dengan++8++informan%2C++dan+didokumentasikan.+Pengolahan+dan+analisis+data+kuantitatif+melalui+tahap+editing%2C+tabulating%2C++serta++interpretasi++dan++dianalisis++dengan++uji++korelasi.++Pada++kualitatif+melalui++reduksi++data%2C++penyajian++data%2C++dan++penarikan++kesimpulan.++Hasil++penelitian+menunjukkan++bahwa++pengaruh++penggunaan++tas++branded++KW++terhadap++lifestyle+mahasiswi+adalah+negatif.+Dilihat+dari+teori+interaksi+simbolik+bahwa+tas+branded+KW+yang+menjadi+simbol+dapat+mengubah+penampilan+diri%2C+namun+dibelakang+itu+mahasiswi+mengurangi+biaya+makan+dan+kebutuhan+pokoknya+dan+membuat+timbul+penyesalan.+%0D%0A+Kata+Kunci%3A+Penggunaan+Tas+Branded+KW%2C+Lifestyle%2C+Mahasiswi+++++++%0D%0AThe+purpose+of+this+study+was+to+determine+the+effect+of+using+KW+branded+bags+on+student+lifestyle+(Sociological+Study+on+Sociology+Department+Students+at+Lampung+University%2C+Class+of+2019-2020).+The+method+used+in+this+study+is+a+mix+of+methods+between++quantitative++and++qualitative++methods.++The++quantitative++method++has++two+variables%2C++namely++variable++X++(use++of++KW++branded++bags)++and++variable++Y++(college+student+lifestyle)+and+the+focus+of+qualitative+research+on+(1)+driving+factors%2C+and+(2)+the+impact+of+using+KW+branded+bags.+Quantitative+data+collection+techniques+used++52++respondents++and++collected++with++questionnaires++and++then++analyzed++using+SPSS++25%2C++while++qualitative++through++observation++followed++by++interviews++with++8+informants%2C+and+documented.+Processing+and+analysis+of+quantitative+data+through+the++stages++of++editing%2C++tabulating%2C++and++interpretation++and++analyzed++by++correlation+test.++In++qualitative++through++data++reduction%2C++data++presentation%2C++and++drawing+conclusions.+The+results+showed+that+the+effect+of+using+KW+branded+bags+on+the+lifestyle++of++female++students++was++negative.++Judging++from++the++theory++of++symbolic+interaction++that++the++KW++branded++bag++which++is++a++symbol++can++change++one's+appearance%2C++but++behind++that++female++students++reduce++the++cost++of++eating++and++their+basic+needs+and+make+regrets+arise.+%0D%0A+Keywords%3A+Use+of+KW+Bags%2C+Lifestyle%2C+College+Students++&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-07-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75124%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75124%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75124%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Tasya+%2C+Mulisia+Zahwa+++(2023)+PENGARUH+PENGGUNAAN+TAS+BRANDED+KW+TERHADAP+LIFESTYLE+MAHASISWA+(Studi+Sosiologis+Pada+Mahasiswi+Universitas+Lampung+Jurusan+Sosiologi+Angkatan+2019-2020).++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F75124%2F