?url_ver=Z39.88-2004&rft_id=1954131002&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=POLA+KONSUMSI%2C+KEPUASAN+DAN+LOYALITAS+KONSUMEN%0D%0ADALAM+PEMBELIAN+LUWAK+WHITE+KOFFIE%0D%0ADI+WARUNG+KOPI+ANGKRINGAN+KOTA+BANDAR+LAMPUNG&rft.creator=Triana+%2C+Herli+Gustini+&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+study+aims+to+determine+consumption+patterns%2C+satisfaction+and+consumer%0D%0Aloyalty+in+purchasing+Luwak+White+Koffie+in+Bandar+Lampung.+The+location+for%0D%0Athis+research+was+the+angkringan+coffe+shop+PKOR+Way+Halim%2C+Teuku+Umar%0D%0AKedaton+street%2C+and+Taman+Gajah+Saburai.+The+total+sample+is+60+people+selected%0D%0Aby+the+probability+sampling+method+which+was+carried+by+means+of+multistage%0D%0Arandom+sampling.+Research+data+were+analyzed+using+descriptive+analysis%0D%0Amethods%2C+Customer+Satisfaction+Index+(CSI)+and+Customer+Loyalty+Index+(CLI).%0D%0AThe+results+showed+that+the+consumption+of+Luwak+White+Koffie+consumers+in+the%0D%0Alast+month+was+6.23+sachets.+The+consumption+frequency+of+Luwak+White+Koffie%0D%0Aconsumers+in+angkringan+coffee+shops+is+2.37+times%2Fmonth+and+at+home+3.87%0D%0Atimes%2Fmonth.+The+flavors+that+consumers+like+the+most+are+the+original+vanilla%0D%0Aflavors.+Most+consumers+of+Luwak+White+Koffie+consume+coffee+at+night.+The%0D%0Apurpose+or+reason+for+consumers+consuming+Luwak+White+Koffie+is+to+like+the%0D%0Ataste.+The+reason+consumers+choose+to+buy+or+consume+Luwak+White+Koffie+at%0D%0Aangkringan+coffee+shops+is+purely+coincidental+with+the+assumption+that%0D%0Aconsumers+accidentally+visit+an+angkringan+coffee+shop+and+consumers+drink%0D%0ALuwak+White+Koffie+because+consumers+like+the+taste+of+the+coffee.+Luwak+White%0D%0AKoffie+consumer+satisfaction+is+in+the+very+satisfied+category+with+a+CSI+value+of%0D%0A81.46.+The+condition+of+Luwak+White+Koffie+consumer+loyalty+is+in+the+loyal%0D%0Acategory+with+a+CLI+value+of+77.43.+Consumers+will+make+repeated+purchases+of%0D%0ALuwak+White+Koffie.%0D%0AKey+words%3A+comsumption+pattern%2C+customer+behavior%2C+loyalty%2C+satisfaction.%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pola+konsumsi%2C+kepuasan+dan%0D%0Aloyalitas+konsumen+dalam+pembelian+Luwak+White+Koffie+di+Bandar%0D%0ALampung.+Tempat+penelitian+ini+di+warung+kopi+angkringan+PKOR+Way%0D%0AHalim%2C+Jalan+Teuku+Umar+Kedaton%2C+dan+Taman+Gajah+Saburai.+Jumlah%0D%0Asampel+sebanyak+60+orang+yang+dipilih+dengan+metode+probability+sampling%0D%0Ayang+dilakukan+dengan+cara+multistage+random+sampling.+Data+penelitian%0D%0Adianalisis+dengan+metode+analisis+deskriptif%2C+Customer+Satisfaction+Index%0D%0A(CSI)+dan+Customer+Loyalty+Index+(CLI).+Hasil+penelitian+menunjukkan%0D%0Ajumlah+konsumsi+konsumen+Luwak+White+Koffie+dalam+jangka+waktu%0D%0Asebulan+terakhir+yaitu+6%2C23+sachet.+Frekuensi+konsumsi+konsumen+Luwak%0D%0AWhite+Koffie+di+warung+kopi+angkringan+2%2C37+kali%2Fbulan+dan+di+rumah+3%2C87%0D%0Akali%2Fbulan.+Varian+rasa+yang+banyak+disukai+oleh+konsumen+adalah+rasa%0D%0Aoriginal.+Sebagian+besar+konsumen+Luwak+White+Koffie+mengonsumsi+kopi%0D%0Adi+waktu+malam+hari.+Tujuan+atau+alasan+konsumen+mengonsumsi+Luwak%0D%0AWhite+Koffie+yaitu+suka+dengan+rasa.+Alasan+konsumen+memilih+membeli%0D%0Aatau+mengonsumsi+Luwak+White+Koffie+di+warung+kopi+angkringan+adalah%0D%0Akarena+kebetulan+saja+dengan+asumsi+bahwa+konsumen+secara+kebetulan%0D%0Amengunjungi+warung+kopi+angkringan+dan+konsumen+meminum+Luwak%0D%0AWhite+Koffie+karena+konsumen+suka+dengan+rasa+kopi+tersebut.+Kepuasan%0D%0Akonsumen+Luwak+White+Koffie+berada+pada+kategori+sangat+puas+dengan%0D%0Anilai+CSI+sebesar+81%2C46.+Kondisi+loyalitas+konsumen+Luwak+White+Koffie%0D%0Aberada+pada+kategori+loyal+dengan+nilai+CLI+77%2C43.+Konsumen+akan%0D%0Amelakukan+pembelian+secara+berulang+terhadap+Luwak+White+Koffie.%0D%0AKata+kunci%3A+Kepuasan%2C+kopi%2C+loyalitas+konsumen%2C+pola+konsumsi.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-06-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75180%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75180%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75180%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Triana+%2C+Herli+Gustini+++(2023)+POLA+KONSUMSI%2C+KEPUASAN+DAN+LOYALITAS+KONSUMEN+DALAM+PEMBELIAN+LUWAK+WHITE+KOFFIE+DI+WARUNG+KOPI+ANGKRINGAN+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F75180%2F