?url_ver=Z39.88-2004&rft_id=1716021080&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KOMUNIKASI+POLITIK+DEWAN+PIMPINAN+WILAYAH+PARTAI%0D%0AGELORA+INDONESIA+PROVINSI+LAMPUNG+DALAM+PEMENANGAN%0D%0APEMILIHAN+UMUM+2024&rft.creator=ACHITIA+%2C+LINDI+SAPUTRI+&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+ini+dilatarbelakangi+adanya+faksionalisasi+Partai+Keadilan+Sejahtera%0D%0A(PKS)+yang+melahirkan+Partai+Gelora+Indonesia+(Partai+Gelombang+Rakyat%0D%0AIndonesia).+Pemilu+2024+merupakan+tantangan+berat+bagi+partai-partai+politik%0D%0Abaru%2C+terutama+Partai+Gelora.+Penelitian+ini+bertujuan+untuk+membahas+mengenai%0D%0Akomunikasi+politik+yang+dilakukan+DPW+Partai+Gelora+Indonesia+Provinsi%0D%0ALampung+serta+tantangan+yang+dihadapi+dalam+pemenangan+pemilu+2024+dengan%0D%0Amenggunakan+paradigma+Anwar+Arifin+(2008)+yang+meliputi+mengenal+khalayak%2C%0D%0Amenyusun+pesan%2C+menetapkan+metode%2C+seleksi+dan+penggunaan+media.+Penelitian%0D%0Aini+menggunakan+metode+deskriptif+dengan+pendekatan+kualitatif.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+dalam+mengenal+khalayak%2C+DPW+Partai+Gelora+Indonesia%0D%0AProvinsi+Lampung+melakukan+sosialisasi+atau+kunjungan+yang+dimaksudkan+untuk%0D%0Amempromosikan+identitas+partai%2C+memanfaatkan+silaturahmi+dengan+tokoh%0D%0Amasyarakat%2C+dan+kaum+muda.+Dalam+menyusun+pesan+Partai+Gelora+menggunakan%0D%0Atagline+menjadikan+Indonesia+sebagai+kekuatan+lima+(5)+besar+dunia.+Penetapan%0D%0Ametode+menggunakan+metode+edukatif+yaitu+dengan+melakukan+beberapa%0D%0Apelatihan+dan+diskusi+dengan+kaum+muda%2C+sedangkan+bentuk+metode+canalizing%0D%0Ayaitu+menggunakan+pengaruh+tokoh+masyarakat+dan+kaum+muda+dengan+membuat%0D%0Aprogram+sesuai+kebutuhan.+Komunikasi+politik+DPW+Partai+Gelora+Indonesia%0D%0AProvinsi+Lampung+menggunakan+tiga+(3)+media%2C+dengan+memanfaatkan+media%0D%0Acetak+(alat+peraga)%2C+media+sosial+(instagram%2C+facebok%2C+youtube)%2C+dan+media+tatap%0D%0Amuka+atau+interaksi+secara+langsung.+Partai+Gelora+memiliki+peluang+yang+sama%0D%0Adengan+partai+politik+lainnya+untuk+meraih+kemenangan+dalam+pemilu+2024%0D%0Amendatang.+Sedangkan+berdasarkan+fakta+dan+data%2C+pada+pemilu+2024+mendatang%0D%0Apartai+gelora+diprediksi+memperoleh+suara+dibawah+3%25.+Sedangkan+tantangan%0D%0Ayang+dihadapi+DPW+Partai+Gelora+Indonesia+Provinsi+Lampung+dalam%0D%0Amemenangkan+pemilu+2024+terdiri+dari+penyampaian+visi+misi+dan+program+partai%2C%0D%0Apersaingan+dengan+parpol+lama%2C+biaya+politik%2C+ambang+batas+parlemen%2C+dan%0D%0Amempertahankan+basis+dukungan+massa.%0D%0AKata+Kunci%3A+Komunikasi+Politik%2C+Partai+Politik%2C+Pemenangan+Pemilihan+Umum%0D%0A(Pemilu)%0D%0A%0D%0AThis+research+was+motivated+by+the+factionalization+of+the+Prosperous+Justice%0D%0AParty+(PKS)+which+gave+birth+to+the+Indonesian+Gelora+Party+(Indonesian%0D%0APeople's+Wave+Party).+The+2024+election+is+a+tough+challenge+for+new+political%0D%0Aparties%2C+especially+the+Gelora+Party.+This+study+aims+to+discuss+political%0D%0Acommunication+carried+out+by+the+DPW+of+the+Indonesian+Gelora+Party+in%0D%0ALampung+Province+and+the+challenges+faced+in+winning+the+2024+election+using%0D%0Athe+paradigm+of+Anwar+Arifin+(2008)+which+includes+knowing+audiences%2C%0D%0Acomposing+messages%2C+establishing+methods%2C+selection+and+use+of+media.+This%0D%0Aresearch+uses+a+descriptive+method+with+a+qualitative+approach.+The+results%0D%0Ashowed+that+in+getting+to+know+the+audience%2C+the+DPW+of+the+Indonesian+Gelora%0D%0AParty+in+Lampung+Province+conducted+outreach+or+visits+intended+to+promote%0D%0Aparty+identity%2C+take+advantage+of+friendships+with+community+leaders%2C+and+young%0D%0Apeople.+In+composing+the+message%2C+the+Gelora+Party+uses+the+tagline+to+make%0D%0AIndonesia+the+world's+top+five+(5)+powers.+The+determination+of+the+method+uses%0D%0Athe+educative+method%2C+namely+by+conducting+several+trainings+and+discussions%0D%0Awith+young+people%2C+while+the+form+of+the+canalizing+method+uses+the+influence+of%0D%0Acommunity+leaders+and+young+people+by+making+programs+according+to+needs.%0D%0AThe+political+communication+of+the+DPW+of+the+Indonesian+Gelora+Party+in%0D%0ALampung+Province+uses+three+(3)+media%2C+by+utilizing+print+media+(props)%2C+social%0D%0Amedia+(instagram%2C+facebook%2C+youtube)%2C+and+face-to-face+media+or+direct%0D%0Ainteraction.+The+Gelora+Party+has+the+same+chance+as+other+political+parties+to%0D%0Awin+in+the+upcoming+2024+elections.+Meanwhile%2C+based+on+facts+and+data%2C+in+the%0D%0Aupcoming+2024+election%2C+the+gelora+party+is+predicted+to+get+less+than+3%25+of+the%0D%0Avote.+Meanwhile%2C+the+challenges+faced+by+the+DPW+of+the+Indonesian+Gelora%0D%0AParty+in+Lampung+Province+in+winning+the+2024+election+consist+of+conveying+the%0D%0Aparty's+vision+and+mission+and+programs%2C+competition+with+old+political+parties%2C%0D%0Apolitical+costs%2C+parliamentary+thresholds%2C+and+maintaining+a+base+of+mass+support.%0D%0AKeywords%3A+Political+Communication%2C+Political+Parties%2C+Election+Winning%0D%0A(Election)&rft.publisher=FAKULTAS+ILMU+SOSIAL+ILMU+POLITIK&rft.date=2023-07-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75233%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75233%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75233%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ACHITIA+%2C+LINDI+SAPUTRI+++(2023)+KOMUNIKASI+POLITIK+DEWAN+PIMPINAN+WILAYAH+PARTAI+GELORA+INDONESIA+PROVINSI+LAMPUNG+DALAM+PEMENANGAN+PEMILIHAN+UMUM+2024.++FAKULTAS+ILMU+SOSIAL+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F75233%2F