?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=DAMPAK+CITRA+PARTAI+DAN+CITRA+PRIBADI+KANDIDAT+DIMODERASI+KAMPANYE+TERHADAP+NIAT+MEMILIH+ANGGOTA+DEWAN+PERWAKILAN+RAKYAT+DAERAH+DI+INDONESIA&rft.creator=MEGASARI%2C++&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+faktor-faktor+yang+memengaruhi+masyarakat+terhadap+niat+memilih+anggota+Dewan+Perwakilan+Rakyat+Daerah+di+Indonesia.+Penelitian+ini+menggunakan+teknik+purposive+sampling+yang+berbasis+wilayah+dengan+kategori+tinggi%2C+sedang+dan+rendah.+Pemilih+dengan+wilayah+kategori+tinggi+terletak+pada+Provinsi+Jawa+Barat+dan+Jawa+Timur%2C+wilayah+kategori+sedang+terletak+pada+Provinsi+Bali+dan+Kalimantan+Selatan%2C+sedangkan+wilayah+kategori+rendah+terletak+pada+Provinsi+Papua+Barat+dan+Kalimantan+Tenggara.+Adapun+kriteria+sampel+pada+penelitian+ini+yaitu+responden+yang+sudah+berusia+17+tahun+dan+memiliki+hak+pilih+sebagai+pemilih+aktif.+Pengumpulan+data+dilakukan+selama+tiga+bulan%2C+sejak+awal+bulan+Maret+sampai+dengan+awal+bulan+Juni+2021.+Kuesioner+yang+layak+diolah+sebanyak+432+sampel+atau+81%2C5%25+dari+total+530+kuesioner+yang+disebar.%0D%0AHasil+penelitian+menunjukkan+bahwa+citra+pribadi+kandidat+sebagai+faktor+utama+yang+memengaruhi+niat+untuk+memilih+dibandingkan+dengan+citra+partai.+Artinya+masyarakat+lebih+melihat+pada+kualitas+pribadi+yang+dimiliki+kandidat+dalam+memberikan+sosialisasi+kepada+masyarakat+maupun+hal-hal+yang+menunjukkan+jati+diri+mereka.+Penelitian+ini+menyatakan+bahwa+pilihan+responden+yang+terbanyak+adalah+kandidat+yang+memiliki+karakteristik+jujur%2C+inovatif%2C+mapan%2C+kepribadian+yang+kuat%2C+dan+memiliki+karakter+kepemimpinan+artinya+kandidat+memiliki+kemampuan+seorang+pemimpin%2C+memengaruhi+pikiran%2C+perasaan+atau+tingkah+laku+orang+lain+untuk+mencapai+tujuan+yang+telah+ditentukan.+Penelitian+ini+memiliki+kebaruan+dalam+mengkaji+pengaruh+citra+partai+terhadap+citra+pribadi+kandidat+dan+kampanye+sebagai+pemoderasi+pengaruh+citra+partai+dan+citra+pribadi+kandidat+terhadap+niat+memilih+anggota+Dewan+Perwakilan+Rakyat+Daerah.%0D%0AKata+Kunci%3A+Citra+partai%2C+citra+pribadi+kandidat%2C+niat+memilih%2C+kampanye%0D%0AThis+study+aimed+to+determine+the+factors+influencing+people+on+the+intention+to+elect+members+of+the+Regional+People's+Legislative+Assembly+(DPRD)+in+Indonesia.+This+study+used+a+purposive+sampling+technique+area-based+with+high%2C+medium+and+low+categories.+Voters+with+a+high+category+area+are+located+in+the+Provinces+of+West+and+East+Java%2C+medium+category+areas+are+located+in+the+Provinces+of+Bali+and+South+Kalimantan%2C+while+low+category+areas+are+located+in+the+Provinces+of+West+Papua+and+Southeast+Kalimantan.+The+respondents+are+17+years+old+and+have+the+right+to+vote+as+active+voters.+Data+collection+was+carried+out+for+three+months%2C+from+the+beginning+of+March+to+the+first+of+June+2021.+The+decent+questionnaires+were+processed+as+many+as+432+samples+or+81.5%25+of+the+total+530+questionnaires+distributed.%0D%0A.+The+results+of+the+study+showed+that+the+candidate's+image+is+the+main+factor+influencing+the+intention+to+vote+compared+to+the+party's+image.+This+means+that+people+pay+attention+more+at+the+personal+qualities+of+candidates+in+providing+socialization+to+the+community+and+how+to+show+their+identity.+This+study+stated+that+most+respondents+chose+a+candidate+who+has+the+characteristics+of+being+honest%2C+innovative%2C+well-established%2C+has+a+strong+personality%2C+and+has+leadership+character%2C+meaning+that+the+candidate+can+be+a+leader%2C+influencing+the+thoughts%2C+feelings+or+behavior+of+other+people+to+achieve+predetermined+goals.+This+research+has+a+novelty+in+examining+the+influence+of+party's+image+on+the+personal+image+of+the+candidate+and+the+campaign+as+a+moderator+of+the+influence+between+the+party's+image+and+the+candidate's+personal+image+on+the+intention+to+elect.%0D%0AKeywords%3A+Party+image%2C+candidate's+image%2C+intention+to+vote%2C+campaign&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-08-21&rft.type=Disertasi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75297%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75297%2F2%2FDISERTASI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75297%2F3%2FDISERTASI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MEGASARI%2C+++(2023)+DAMPAK+CITRA+PARTAI+DAN+CITRA+PRIBADI+KANDIDAT+DIMODERASI+KAMPANYE+TERHADAP+NIAT+MEMILIH+ANGGOTA+DEWAN+PERWAKILAN+RAKYAT+DAERAH+DI+INDONESIA.++%5BDisertasi%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F75297%2F