?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+MEDIA+RELATIONS+HUMAS+PT+KAI+(PERSERO)+DIVRE+IV%0D%0ATANJUNGKARANG+DALAM+MENGOPTIMALKAN+PUBLISITAS&rft.creator=Miranda+%2C+Syafitri&rft.subject=300+Ilmu+sosial&rft.description=Kereta+Api+Indonesia+Inc%2C+as+a+company+that+provides+services+to+the+community%2C%0D%0Arequires+Public+Relations+that+has+a+specific+strategy+to+build+the+company's%0D%0Aimage+and+increase+public+trust+through+positive+reporting+about+the+company.+To%0D%0Aachieve+this+goal%2C+public+relations+must+build+good+relations+with+the+media%2C+and%0D%0Ause+media+relations+strategies.%0D%0AThe+aim+of+this+research+is+to+find+out+the+media+relations+strategy+o+KAI+(Persero)%0D%0ADivre+IV+Tanjungkarang+Inc+in+optimizing+publicity.+The+results+of+this+study%0D%0Aindicate+that+the+media+relations+strategy+used+by+KAI+(Persero)+Divre+IV%0D%0ATanjungkarang+Inc+Public+Relations+is+a+relationship+management+strategy%2C%0D%0Adevelopment+strategy%2C+and+network+development.%0D%0AMedia+relations+strategy+activities+carried+out+by+KAI+(Persero)+Divre+IV%0D%0ATanjungkarang+Inc+public+relations+in+conducting+publicity+are+media+gatherings%2C%0D%0Apress+conferences%2C+focus+group+discussions+(FGD)%2C+press+tours%2C+press+luncheons%2C%0D%0Avisitacion+media%2C+and+special+events%0D%0AKeywords%3A+Strategy%2C+Media+Relations%2C+Public+Relations%2C+Publicity&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-07-06&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75551%2F2%2F1.%2520ABSTRAK%2520-%2520ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75551%2F3%2F2.%2520TUGAS%2520AKHIR%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75551%2F4%2F3.%2520TUGAS%2520AKHIR%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Miranda+%2C+Syafitri++(2023)+STRATEGI+MEDIA+RELATIONS+HUMAS+PT+KAI+(PERSERO)+DIVRE+IV+TANJUNGKARANG+DALAM+MENGOPTIMALKAN+PUBLISITAS.++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F75551%2F