title: STRATEGI MEDIA RELATIONS HUMAS PT KAI (PERSERO) DIVRE IV  TANJUNGKARANG DALAM MENGOPTIMALKAN PUBLISITAS
creator: Miranda , Syafitri
subject: 300 Ilmu sosial
description: Kereta Api Indonesia Inc, as a company that provides services to the community,  requires Public Relations that has a specific strategy to build the company's  image and increase public trust through positive reporting about the company. To  achieve this goal, public relations must build good relations with the media, and  use media relations strategies.  The aim of this research is to find out the media relations strategy o KAI (Persero)  Divre IV Tanjungkarang Inc in optimizing publicity. The results of this study  indicate that the media relations strategy used by KAI (Persero) Divre IV  Tanjungkarang Inc Public Relations is a relationship management strategy,  development strategy, and network development.  Media relations strategy activities carried out by KAI (Persero) Divre IV  Tanjungkarang Inc public relations in conducting publicity are media gatherings,  press conferences, focus group discussions (FGD), press tours, press luncheons,  visitacion media, and special events  Keywords: Strategy, Media Relations, Public Relations, Publicity
publisher: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
date: 2023-07-06
type: Diploma/Tugas Akhir
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/75551/2/1.%20ABSTRAK%20-%20ABSTRACT.pdf
format: text
identifier: http://digilib.unila.ac.id/75551/3/2.%20TUGAS%20AKHIR%20FULL.pdf
format: text
identifier: http://digilib.unila.ac.id/75551/4/3.%20TUGAS%20AKHIR%20TANPA%20PEMBAHASAN.pdf
identifier:   Miranda , Syafitri  (2023) STRATEGI MEDIA RELATIONS HUMAS PT KAI (PERSERO) DIVRE IV TANJUNGKARANG DALAM MENGOPTIMALKAN PUBLISITAS.  [Diploma/Tugas Akhir]     
relation: http://digilib.unila.ac.id/75551/