?url_ver=Z39.88-2004&rft_id=1911011012&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGEMBANGAN+STRATEGI+BISNIS+DENGAN+PENDEKATAN%0D%0ABUSINESS+MODEL+CANVAS+(BMC)+PADA+BISNIS+START+UP+DIGITAL%0D%0A(Studi+Kasus+Pada+Lahan+Sikam)&rft.creator=PUTRI+%2C+RAHAYU+NINGSIH&rft.subject=330+Ekonomi&rft.description=Salah+satu+bisnis+rintisan+berbasis+digital+yang+bergerak+dibidang+financial+adalah%0D%0ALahan+Sikam.+Lahan+Sikam+merupakan+platform+peer+to+peer+lending+yang%0D%0Amenyediakan+pembiayaan+daerah+khususnya+untuk+para+pelaku+usaha+dan+petani%0D%0Adaerah+yang+potensial.+Persaingan+yang+ketat+antar+bisnis+financial+P2P+lending%0D%0Amenuntut+manajemen+untuk+melakukan+evaluasi+dan+strategi+bersaing+yang+tepat.%0D%0APenelitian+ini+dimaksudkan+untuk+mengetahui+desain+model+bisnis+baru+sebagai%0D%0Astrategi+pengembangan+bisnis+di+Lahan+Sikam+dengan+pendekatan+business+model%0D%0Acanvas.+Menggunakan+metode+kualitatif+dengan+melakukan+wawancara%2C%0D%0Asedangkan+kuesioner+digunakan+untuk+merumuskan+strategi%2C+kemudian%0D%0Amenggunakan+business+model+canvas+untuk+menganalisis+yang+setiap+blok%0D%0Abangunan+juga+dianalisis+dengan+IFE+%26+EFE%2C+Kuadran+SWOT%2C+dan+Matriks%0D%0ASWOT%2C+yang+digabungkan+dengan+business+model+canvas.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+model+bisnis+Lahan+Sikam+saat+ini+berada+pada+kuadran+I%0D%0Aditinjau+dari+aspek+business+model+canvas+yang+dianalisa+oleh+IFE+dan+EFE%0D%0Aalternatif+strategi+yang+tepat+untuk+digunakan+pada+kuadran+ini+adalah+strategi%0D%0Apenetrasi+pasar+dan+pengembangan+produk.+Hasil+penelitian+dengan+BMC%0D%0Amenunjukan+bahwa+Lahan+Sikam+sudah+memenuhi+9+aspek+BMC+namun+masih%0D%0Aperlu+dikembangkan+untuk+menunjang+perkembangan+bisnis+yang+signifikan.+Pada%0D%0Aelemen+customer+segment+Lahan+Sikam+dapat+memperluas+jangkauan+pasar+dan%0D%0Asegmen+pelanggannya%2C+pada+elemen+value+propositions+Lahan+Sikam+diperlukan%0D%0Apengembangan+kualitas+produk+dan+layanan%2C+pada+elemen+channel+dapat%0D%0Aditambahakan+penggunaan+platform+aplikasi+mobile%2C+pada+elemen+key+resources%0D%0ALahan+Sikam+dapat+melakukan+pelatihan+rutin+bagi+karyawan+sesuai+dengan%0D%0Adivisi%2C+pada+elemen+key+activities+Lahan+Sikam+perlu+meningkatkan+keamanan%0D%0Aplatform%2C+serta+pada+elemen+key+partnership+Lahan+Sikam+dapat+meningkatkan+kerja%0D%0Asama+dengan+mitra+bisnis.%0D%0AKata+Kunci%3A+strategi+bisnis%2C+bisnis+model+canvas%2C+matriks+SWOT%2C+start-up+digitaL%0D%0A%0D%0AOne+of+the+digital-based+startups+engaged+in+the+financial+sector+is+Lahan+Sikam.%0D%0ALahan+Sikam+is+a+peer+to+peer+lending+platform+that+provides+regional+financing%2C%0D%0Aespecially+for+potential+regional+business+actors+and+farmers.+Intense+competition%0D%0Abetween+financial+P2P+lending+businesses+requires+management+to+carry+out%0D%0Aevaluations+and+appropriate+competitive+strategies.+This+research+is+intended+to%0D%0Adetermine+the+design+of+a+new+business+model+as+a+business+development+strategy+in%0D%0ALahan+Sikam+with+a+business+model+canvas+approach.+Using+qualitative%0D%0Amethods+by+conducting+interviews%2C+while+questionnaires+are+used+to+formulate%0D%0Astrategies%2C+then+using+the+business+model+canvas+to+analyze+which+each+building%0D%0Ablock+is+also+analyzed+with+IFE+%26+EFE%2C+SWOT+Quadrant%2C+and+SWOT+Matrix%2C+which%0D%0Aare+combined+with+the+business+model+canvas.+The+results+of+the+study+show+that+the%0D%0ALahan+Sikam+business+model+is+currently+in+quadrant+I+in+terms+of+the+business%0D%0Amodel+canvas+aspect+analyzed+by+IFE+and+EFE.+The+right+alternative+strategies+to%0D%0Ause+in+this+quadrant+are+market+penetration+and+product+development+strategies.%0D%0AThe+results+of+research+with+BMC+show+that+Lahan+Sikam+has+fulfilled+9+aspects+of%0D%0ABMC+but+still+needs+to+be+developed+to+support+significant+business+development.%0D%0AThe+Lahan+Sikam+customer+segment+element+can+expand+its+market+reach+and%0D%0Acustomer+segments%2C+the+Lahan+Sikam+value+proposition+element+requires+product%0D%0Aand+service+quality+development%2C+the+channel+element+can+add+the+use+of+mobile%0D%0Aapplication+platforms%2C+the+Lahan+Sikam+key+resources+element+can+conduct+regular%0D%0Atraining+for+employees+according+to+with+divisions%2C+on+key+activity+elements%2C+Lahan%0D%0ASikam+needs+to+improve+platform+security%2C+as+well+as+on+key+partnership+elements%2C%0D%0ALahan+Sikam+can+improve+cooperation+with+business+partners.%0D%0AKeywords%3A+business+strategy%2C+business+model+canvas%2C+SWOT+matrix%2C+digital+start&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-08-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75594%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75594%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75594%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++PUTRI+%2C+RAHAYU+NINGSIH++(2023)+PENGEMBANGAN+STRATEGI+BISNIS+DENGAN+PENDEKATAN+BUSINES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