?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PUBLISITAS+PADA+EVENT+LAMPUNG+POST%0D%0AGARDEN+FEST+VOL.II+DI+LAMPUNG+POST&rft.creator=FADILAH+%2C+NUR+RIA&rft.subject=300+Ilmu+sosial&rft.description=Dalam+acara+tahunan+yang+diadakan+oleh+Lampung+Post+yang+membantu%0D%0Amembangkitkan+UMKM+yang+ada+di+Bandar+Lampung+berupa+produk+atau+jasa%0D%0Apasti+membutuhkan+suatu+sarana+dalam+mempromosikan+yaitu+dengan+melakukan%0D%0Akegiatan+publisitas.+Peran+publisitas+dalam+mengajak+para+UMKM+untuk+bergabung%0D%0Adalam+salah+satu+event+yaitu+Lampung+Post+Garden+Fest+Vol.II%2C+selain+itu+ada+juga%0D%0Abeberapa+perlombaan+serta+ada+beberapa+penampilan+pendukung+dalam+event%0D%0Atersebut.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+Strategi+Publisitas+melalui+Event%0D%0ALampung+Post+Garden+Fest+Vol.II+Pada+Lampung+Post+dalam+memperingati+salah%0D%0Asatu+hari+besar+yaitu+Imlek+serta+untuk+membantu+membangkitkan+UMKM+di%0D%0ABandar+Lampung.+Adapun+untuk+mendukung+penelitian+ini%2C+teori+dan+konsep+serta%0D%0Astrategi+yang+digunakan+penulis+dalam+pembuatan+tugas+akhir%2C+yaitu+Public%0D%0ARelations%2C+komunikasi+dan+publisitas.+Menggunakan+metode+kualitatif+deskriptif.%0D%0AHasil+dari+penelitian+ini+terdapat+hasil+dari+penerapan+strategi+publisitas+sebagai%0D%0Asalah+satu+upaya+terhadap+peningkatan+minat+publik+terhadap+event-event+tahunan%2C%0D%0Akeberhasilan+strategi+publisitas+pada+Event+Lampung+Post+Garden+Fest+Vol.II+tidak%0D%0Alepas+dari+peran+divisi+Public+Relations+dalam+mempublikasikan+kegiatan+Event%0D%0ALampung+Post+Garden+Fest+Vol.II+melalui+media+sosial+sebagai+sarana+promosi%0D%0Apublisitas.%0D%0AKata+kunci+%3A+public+relation%2C+publisitas%2C+strategi%2C+event+lampung+post+garden+fest%0D%0Avol.II%0D%0A%0D%0AIn+the+annual+event+held+by+Lampung+Post+which+helps+revive+UMKM+in+Bandar%0D%0ALampung+in+the+form+of+products+or+services%2C+it+definitely+requires+a+means+of%0D%0Apromotion%2C+namely+by+carrying+out+publicity+activities.+The+role+of+publicity+in%0D%0Ainviting+UMKM+to+join+in+one+of+the+events%2C+namely+Lampung+Post+Garden+Fest%0D%0AVol+II%2C+besides+that+there+were+also+several+competitions+and+there+were+several%0D%0Asupporting+appearances+in+the+event%0D%0AThis+research+aims+to+determine+Publicity+Strategy+through+Events+Lampung+Post%0D%0AGarden+Fest+Vol+II+At+Lampung+Post+in+commemoration+of+one+of+the+big+days%2C%0D%0Anamely+Chinese+New+Year+and+to+help+revive+UMKM+in+Bandar+Lampung.+As+for%0D%0Asupporting+this+research%2C+the+theory+and+concepts+and+strategies+used+by+the+author%0D%0Ain+making+the+final+assignment+are+Public+Relations%2C+communication+and+publicity%0D%0AUsing+descriptive+qualitative+methods.+The+results+of+this+research+are+the+results+of%0D%0Aimplementing+a+publicity+strategy+as+an+effort+to+increase+public+interest+in+annual%0D%0Aevents.+The+success+of+the+publicity+strategy+at+the+Lampung+Post+Garden+Fest+Event%0D%0AVol+II+cannot+be+separated+from+the+role+of+the+Public+Relations+division+in%0D%0Apublicizing+the+Lampung+Event+activities.+Post+Garden+Fest+Vol+II+via+social+media%0D%0Aas+a+means+of+publicity+promotion.%0D%0AKeywords+%3A+public+relations%2C+publicity%2C+strategy%2C+Lampung+post+garden+fest+event%0D%0Avol+II&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-08-09&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75880%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75880%2F2%2FTUGAS%2520AKHIR%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75880%2F3%2FTUGAS%2520AKHIR%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FADILAH+%2C+NUR+RIA++(2023)+STRATEGI+PUBLISITAS+PADA+EVENT+LAMPUNG+POST+GARDEN+FEST+VOL.II+DI+LAMPUNG+POST.++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F75880%2F