?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BRAND+POSITIONING%2C+CITRA+MEREK%2C+HARGA%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN%0D%0ASALON+JHONNY+ANDREAN+DI+BANDAR+LAMPUNG&rft.creator=AYU+GUSTI+%2C+PADIRA&rft.subject=330+Ekonomi&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+Brand+Positioning%2C+Citra%0D%0AMerek%2C+Harga+terhadap+Keputusan+Pembelian+Salon+Jhonny+Andrean+di+Bandar%0D%0ALampung.+Populasinya+adalah+setiap+konsumen+yang+pernah+berkunjung+ke+Salon%0D%0AJhonny+Andrean+Bandar+Lampung+dan+pernah+melakukan+pembelian+di+salon%0D%0Atersebut%2C+dengan+menggunakan+metode+purposive+sampling+maka+sampel%0D%0Aditetapkan+sebanyak+160+orang.+Pengumpulan+data+menggunakan+wawancara%0D%0Adengan+bantuan+instrumen+kuesioner+yang+sudah+melalui+uji+validitas+dan%0D%0Areliabilitas.+Data+dianalisis+dengan+analisis+kualitatif+dan+kuantitatif+dengan%0D%0Amenggunakan+uji+koefisien+determinasi%2C+regresi+linier+berganda+dengan+bantuan%0D%0Aprogram+SPSS+26.0.+Hasil+penelitian+menunjukkan+bahwa+variabel+Brand%0D%0APositioning%2C+Citra+Merek%2C+dan+Harga+berpengaruh+secara+parsial+terhadap%0D%0AKeputusan+Pembelian%2C+selain+itu+variabel+variabel+Brand+Positioning%2C+Citra+Merek%2C%0D%0Adan+Harga+berpengaruh+secara+simultan+terhadap+Keputusan+Pembelian+Salon%0D%0AJhonny+Andrean+Bandar+Lampung.%0D%0AKatakunci+%3A+Brand+Positioning%2C+Citra+Merek%2C+Harga%2C+Keputusan+Pembelian%2C+Salon%0D%0AJhonny+Andrean%0D%0A%0D%0AThe+purpose+of+this+study+was+to+determine+the+effect+of+Brand+Positioning%2C+brand%0D%0Aimage%2C+price+on+purchasing+decisions+for+Jhonny+Andrean+Salon+in+Bandar%0D%0ALampung.+The+population+is+every+consumer+who+has+visited+the+Jhonny+Andrean%0D%0ASalon+in+Bandar+Lampung+and+has+made+a+purchase+at+the+salon%2C+using+the%0D%0Apurposive+sampling+method%2C+the+sample+is+set+at+160+people.+Data+collection+uses%0D%0Ainterviews+with+the+help+of+a+questionnaire+instrument+that+has+gone+through%0D%0Avalidity+and+reliability+tests.+Data+were+analyzed+by+qualitative+and+quantitative%0D%0Aanalysis+using+the+coefficient+of+determination+test%2C+multiple+linear+regression+with%0D%0Athe+help+of+the+SPSS+26.0+program.+The+results+showed+that+the+variables+Brand%0D%0APositioning%2C+brand+image%2C+and+price+had+a+partial+effect+on+purchasing+decisions%2C%0D%0Abesides+that+the+variables+Brand+Positioning%2C+brand+image%2C+and+price+had+a%0D%0Asimultaneous+effect+on+purchasing+decisions+for+Salon+Jhonny+Andrean+Bandar%0D%0ALampung.%0D%0AKeywords+%3A+Brand+Positoning%2C+Brand+Image%2C+Price%2C+Purchasing+decisions%2C+Salon%0D%0AJhonny&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2023-08-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75886%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75886%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75886%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AYU+GUSTI+%2C+PADIRA++(2023)+PENGARUH+BRAND+POSITIONING%2C+CITRA+MEREK%2C+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+SALON+JHONNY+ANDREAN+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F75886%2F