?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TERPAAN+AKUN+TIKTOK+KULINER+LAMPUNG%0D%0A%40ALEJENES+TERHADAP+MINAT+WISATA+KULINER+PADA%0D%0AFOLLOWERS&rft.creator=AZRI%2C+ALFAIZAR+AQMAR&rft.subject=300+Ilmu+sosial&rft.subject=304+Faktor+yang+mempengaruhi+perilaku+sosial&rft.description=ABSTRAK%0D%0A%0D%0ATikTok+merupakan+media+sosial+yang+banyak+digandrungi+oleh+berbagai%0D%0Akalangan%2C+sehingga+memunculkan+banyak+konten+kreator+kuliner%2C+salah+satunya%0D%0Aadalah+Kuliner+Lampung+%40alejenes.+Besarnya+pengikut+dari+akun+TikTok%0D%0A%40alejenes+mengindikasikan+adanya+pengaruh+yang+terjadi+bagi+pembentukan%0D%0Asuatu+minat+berwisata+kuliner%2C+yang+mana+kegiatan+wisata+kuliner+ini+berkontribusi%0D%0Apada+ekonomi+kreatif.+Oleh+karena+itu%2C+penelitian+ini+bertujuan+untuk+mengetahui%0D%0Apengaruh+dari+terpaan+akun+TikTok+Kuliner+Lampung+%40alejenes+terhadap+minat%0D%0Awisata+kuliner+pada+followers.+Metode+yang+diaplikasikan+menggunakan%0D%0Apendekatan+kuantitatif+eksplanatif+dengan+melakukan+survei+kepada+100%0D%0Aresponden+yang+merupakan+pengikut+dari+akun+TikTok+%40alejenes+secara+acak.%0D%0AHasil+penelitian+menunjukkan+bahwa+terdapat+pengaruh+positif+yang+signifikan%0D%0Adari+terpaan+akun+TikTok+Kuliner+Lampung+%40alejenes+terhadap+minat+wisata%0D%0Akuliner+pada+followers+yang+dibuktikan+dengan+thitung+%3D+13%2C089+%3E+ttabel+%3D+1%2C984%2C%0D%0Amaka+H1+diterima+dan+H0+ditolak%2C+serta+nilai+pengaruhnya+sebesar+63%2C2%25+yang%0D%0Adidasarkan+pada+hasil+uji+koefisien+determinasi+(R2).+Pengaruh+yang+besar+ini%0D%0Amengartikan+bahwa+stimulus+yang+diproduksi+oleh+akun+TikTok+Kuliner+Lampung%0D%0A%40alejenes+mampu+mempengaruhi+organism+yaitu+pengikutnya+pada+munculnya%0D%0Aresponse+yang+terjadi+yaitu+pembentukan+minat+untuk+berwisata+kuliner.+Hal+ini%0D%0Ajuga+menunjukkan+bahwa+TikTok+sebagai+teknologi+yang+memiliki+konten+kreator%0D%0Adi+dalamnya%2C+salah+satunya+adalah+Kuliner+Lampung+%40alejenes+mampu%0D%0Amempersuasi+dan+membujuk+penggunanya+yaitu+para+pengikut+akun+tersebut%0D%0Auntuk+pemunculannya+pada+wisata+kuliner.+Dengan+begitu%2C+konten+kreator+kuliner%0D%0Alainnya+agar+selalu+terikat+dengan+audiensnya%2C+sehingga+dapat+mengoptimalkan%0D%0Akegiatan+promosi+dan+persuasi+kepada+audiens+mereka.%0D%0AKata+kunci%3A+terpaan+TikTok%3B+konten+kreator%3B+wisata+kuliner%3B+stimulus%3B+persuasi%0D%0AABSTRACT%0D%0A%0D%0ATikTok+is+a+social+media+that+is+favored+by+many+groups%2C+giving+rise+to+a+lot+of%0D%0Aculinary+creator+content%2C+one+of+which+is+Kuliner+Lampung+%40alejenes.+The+large%0D%0Anumber+of+followers+from+the+TikTok+account+%40alejenes+indicates+that+there+is+an%0D%0Ainfluence+that+occurs+for+the+formation+of+an+interest+in+culinary+tourism%2C+which%0D%0Aculinary+tourism+activities+contribute+to+the+creative+economy.+Therefore%2C+this%0D%0Astudy+aims+to+determine+the+effect+of+TikTok+Kuliner+Lampung+%40alejenes+account%0D%0Aexposure+towards+culinary+tourism+interest+on+followers.+The+method+uses+an%0D%0Aexplanatory+quantitative+approach+by+conducting+a+survey+of+100+respondents+who%0D%0Aare+followers+of+the+%40alejenes+TikTok+account+randomly.+The+results+showed+that%0D%0Athere+was+a+significant+positive+influence+from+exposure+of+TikTok+Kuliner%0D%0ALampung+%40alejenes+account+towards+culinary+tourism+interest+on+followers+which%0D%0Ais+proven+by+tcount+%3D+13.089+%3E+ttable+%3D+1.984%2C+then+H1+was+accepted+and+H0+was%0D%0Arejected%2C+with+the+effect+value+was+63.2%25+which+based+on+the+results+of+coefficient%0D%0Aof+determination+(R2)+test.+This+large+influence+means+that+the+stimulus+produced%0D%0Aby+the+Lampung+Culinary+TikTok+account+%40alejenes+is+able+to+influence+the%0D%0Aorganism%2C+namely+its+followers%2C+to+the+arise+of+the+response+that+occurs%2C+namely%0D%0Athe+formation+of+interest+in+culinary+tourism.+This+also+shows+that+TikTok+as+a%0D%0Atechnology+that+has+creator+content+in+it%2C+one+of+which+is+Kuliner+Lampung%0D%0A%40alejenes+is+able+to+persuade+and+coaxing+its+users%2C+namely+the+followers+of+the%0D%0Aaccount%2C+to+appear+on+culinary+tourism.+Consequently%2C+other+culinary+content%0D%0Acreators+can+be+engaging+to+their+audience%2C+so+they+can+optimize+promotional%0D%0Aactivities+and+persuasion+for+their+audience.%0D%0AKeywords%3A+TikTok+exposure%3B+content+creator%3B+food+tourism%3B+stimulus%3B+persuasive&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-09-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75998%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75998%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F75998%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AZRI%2C+ALFAIZAR+AQMAR++(2023)+PENGARUH+TERPAAN+AKUN+TIKTOK+KULINER+LAMPUNG+%40ALEJENES+TERHADAP+MINAT+WISATA+KULINER+PADA+FOLLOWERS.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F75998%2F