?url_ver=Z39.88-2004&rft_id=1716031080&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+PERSUASIF+KONTEN+AJAKAN+BERZISWAF+PADA+AKUN+INSTAGRAM+%40DD.LAMPUNG%0D%0A&rft.creator=MUHAMMAD+%2C+KEVIN+GIBRALDI&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Perkembangan+teknologi+di+era+globalisasi+ini+telah+membentuk+manusia+menjadi+lebih+terarah+dan+dinamis+setiap+pola+interaksi+dan+komunikasi%2C+salah+satunya+dengan+adanya+media+sosial+Instagram.+dengan+pengguna+yang+begitu+masif+berbagai+informasi+sangat+dapat+mudah+diakses+dan+menyeluruh+keberbagai+lapisan.+Penelitian+ini+bertujuan+untuk+mengetahui+strategi+komunikasi+persuasif+konten+ajakan+berziswaf+pada+akun+instagram+%40dd.lampung+dengan+menggunakan+teori+strategi+komunikasi+persuasif+Melvin+L.+Defleur+dan+Sandra+J.+Ball-Rokeach.+Penelitian+ini+menggunakan+metode+deskriptif+kualitatif.+Teknik+pengumpulan+data+melalui+observasi%2C+dokumentasi+dan+wawancara.+Berdasarkan+hasil+penelitian+didapatkan+dalam+strategi+psikodinamika%2C+yaitu+konten-konten+pesan+yang+mengingatkan+keuntungan+dan+manfaat+dari+kita+berzakat+melalui+hadist-hadist.+Strategi+sosiokultural+memanfaatkan+faktor+lingkungan+eksternal+dengan+banyak+menjalankan+kerja+sama+terhadap+instansi+dan+perusahaan+untuk+berpartisipasi+dengan+secara+luas+agar+menjadi+maanfaat%2C+Strategi+Konstruksi+makna%2C+Dompet+Dhuafa+menggunakan+perumpamaan-perumpamaan+di+dalam+pesan+konten+yang+di+unggah+tanpa+mengurangi+makna+sebenarnya+sehingga+akan+lebih+menarik+secara+emosional+dan+juga+dapat+mudah+lebih+dimengerti.%0D%0A%0D%0AKata+Kunci+%3A+Strategi+Komunikasi+Persuasif%2C+Dompet+Dhuafa%2C+Instagram%0D%0ATechnological+developments+in+this+era+of+globalization+have+shaped+humans+to+become+more+focused+and+dynamic+in+every+pattern+of+interaction+and+communication%2C+one+of+which+is+social+media+like+Instagram.+With+such+massive+users%2C+various+information+can+be+easily+accessed+and+is+comprehensive+at+various+levels.+This+research+aims+to+determine+the+persuasive+communication+strategy+for+the+content+of+the+invitation+to+participate+in+ziswaf+on+the+Instagram+account+%40dd.lampung+using+the+persuasive+communication+strategy+theory+of+Melvin+L.+Defleur+and+Sandra+J.+Ball-Rokeach.+This+study+used+the+descriptive+qualitative++method.+Data+collection+techniques+include+observation%2C+documentation%2C+and+interviews.+Based+on+the+research+results+obtained+in+psychodynamic+strategies%2C+namely+message+content+that+reminds+us+of+the+advantages+and+benefits+of+giving+zakat+through+hadiths%2C+The+sociocultural+strategy+utilizes+external+environmental+factors+by+collaborating+with+agencies+and+companies+to+participate+widely+in+order+to+be+of+benefit.+The+meaning+construction+strategy%2C+Dompet+Dhuafa+uses+parables+in+the+uploaded+content+without+reducing+the+true+meaning+so+that+it+will+be+more+interesting+in+general.+emotional+and+can+also+be+easily+understood.%0D%0A%0D%0AKeywords%3A+Persuasive+Communication+Strategy%2C+Dompet+Dhuafa%2C+Instagram%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-08-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76279%2F3%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76279%2F1%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76279%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+%2C+KEVIN+GIBRALDI++(2023)+STRATEGI+KOMUNIKASI+PERSUASIF+KONTEN+AJAKAN+BERZISWAF+PADA+AKUN+INSTAGRAM+%40DD.LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F76279%2F