?url_ver=Z39.88-2004&rft_id=1954131011&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERBEDAAN+KINERJA+PRODUKSI+UMKM+PEMPEK+CINDE%0D%0APRINGSEWU+SEBELUM+DAN+MASA+PANDEMI+COVID-19+SERTA%0D%0ASTRATEGI+OPERASIONALNYA&rft.creator=Nathania%2C++Owena+Purba+&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=UMKM+Pempek+Cinde+Pringsewu+terletak+di+Desa+Gumuk+Mas%2C+Kecamatan%0D%0APagelaran%2C+Kabupaten+Pringsewu.+UMKM+ini+adalah+industri+mikro+yang+didirikan%0D%0Apada+tahun+2003+dan+tidak+pernah+berhenti+beroperasi.+Tujuan+penelitian+ini+adalah%0D%0Auntuk+menganalisis+perbedaan+kinerja+produksi+dan+keuntungan+UMKM+Pempek%0D%0ACinde+Pringsewu+sebelum+dan+masa+pandemi+COVID-19%2C+serta+strategi+operasional%0D%0Ayang+dilakukan+UMKM+Pempek+Cinde+Pringsewu.+Metode+penelitian+yang%0D%0Adigunakan+adalah+metode+studi+kasus.+Lokasi+penelitian+dipilih+secara%0D%0Apurposive%2Fsengaja+di+UMKM+Pempek+Cinde+Pringsewu.+Waktu+pengambilan+data%0D%0Adilaksanakan+pada+bulan+Januari-Februari+2023.+Produktivitas+UMKM+Pempek%0D%0ACinde+Pringsewu+sebelum+pandemi+memiliki+nilai+rata-rata+5%2C72%2Fbulan+dan+masa%0D%0Apandemi+4%2C48%2Fbulan+sehingga+terdapat+perbedaan+yang+signifikan.+Kapasitas%0D%0Asebelum+pandemi+memiliki+rata-rata+592%2C5+kg%2Fbulan+dan+masa+pandemi%0D%0A531%2C02%2Fbulan%2C+sehingga+tidak+terdapat+perbedaan+yang+signifikan.+Keuntungan%0D%0AUMKM+Pempek+Cinde+Pringsewu+sebelum+adanya+pandemi+COVID-19+(tahun%0D%0Adasar+2017)+adalah+48.767.744%2C85%2Fbulan+dan+masa+pandemi+adalah%0D%0ARp+56.670.067%2C43%2Fbulan%2C+dan+terdapat+perbedaan+yang+signifikan.+Strategi%0D%0Aoperasional+SWOT+dalam+menghadapi+pandemi+COVID-19+di+UMKM+Pempek%0D%0ACinde+Pringsewu+adalah+mempertahankan%2Fmingkatkan+kualitas+dan+variasi+produk%2C%0D%0Amelakukan+kerjasama+dengan+influencer%2C+mendaftarkan+produk+pada+aplikasi+pesan%0D%0Aonline%2C+membuka+cabang%2Foutlet+baru+di+kawasan+mahasiswa%2C+tempat+wisata%2C+atau%0D%0Atempat+ramai+lainnya%2C+serta+meminta+foto+atau+video+review+dari+konsumen+untuk%0D%0Akebutuhan+promosi.%0D%0AKata+Kunci%3A+kinerja+produksi%2C+pandemi+COVID-19%2C+keuntungan%2C+strategi+SWOT%0D%0A%0D%0AMicro%2C+small%2C+medium+Enterprise+(MSMEs)+Pempek+Cinde+Pringsewu+is+located+on%0D%0AGumuk+Mas+Village%2C+Pagelaran+District%2C+Pringsewu+Regency.+Pempek+Cinde%0D%0APringsewu+MSMEs+is+a+micro+that+was+founded+in+2003+and+never+stopped%0D%0Aoperating.+The+purpose+of+this+research+is+to+analyze+differences+in+production%0D%0Aperformance+and+profit+of+Pempek+Cinde+Pringsewu+MSMEs+before+and+during+the%0D%0Apandemic%2C+and+the+operational+strategies+carried+out+in+coping+with+the+COVID-19%0D%0Apandemic.+The+research+method+used+in+this+study+was+a+case+study+method.+The%0D%0Aresearch+location+was+chosen+purposively%2Fdeliberately.+The+time+for+data+collection%0D%0Awas+carried+out+in+January+until+February+2023.+The+analysis+found+that+there+was%0D%0Aa+significant+difference+%3A+productivity+of+Pempek+Cinde+Pringsewu+SMEs+before+the%0D%0ACOVID-19+pandemic+had+an+average+value+of+5%2C72%2Fmonth+and+during+the+pandemic%0D%0A4%2C48%2Fmonth.+The+capacity+before+the+COVID-19+pandemic+had+an+average+of+592%2C5%0D%0Akg%2Fmonth%2C+and+during+the+pandemic+it+was+531%2C02%2Fmonth%2C+so+there+was+no%0D%0Asignificant+difference.+The+profit+of+Pempek+Cinde+Pringsewu+MSMEs+befor+the%0D%0ACOVID-19+pandemic+(with+a+2017+base+year)+was+Rp+48.767.744%2C85%2Fmonth+and%0D%0Aduring+the+pandemic+was+Rp+56.670.067%2C43%2Fmonth%2C+so+that+from+the+different+test%0D%0Aresults+there+was+significant+difference.+The+Strength%2C+Weakness%2C+Opportunities%2C%0D%0Aand+Threat+(SWOT)+operational+strategy+in+dealing+with+the+COVID-19+pandemic%0D%0Aat+Pempek+Cinde+Pringsewu+SMEs+is+maintain+or+improve+quality+and+variety%2C%0D%0Acollaborate+with+influencers%2C+register+products+on+online+messaging+applications%2C%0D%0Aopen+new+branches%2Foutlets+in+student+areas%2C+tourist+attractions%2C+or+other+crowded%2C%0D%0Arequest+photo%2Fvideo+reviews+for+promotion+needed.%0D%0AKeyword%3A+production+performance%2C+COVID-19+pandemic%2C+profit%2C+SWOT+strategy&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-09-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76326%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76326%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76326%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nathania%2C+Owena+Purba+++(2023)+PERBEDAAN+KINERJA+PRODUKSI+UMKM+PEMPEK+CINDE+PRINGSEWU+SEBELUM+DAN+MASA+PANDEMI+COVID-19+SERTA+STRATEGI+OPERASIONALNYA.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F76326%2F