%0 Generic
%A Nathania,  Owena Purba 
%C UNIVERSITAS LAMPUNG
%D 2023
%F eprints:76326
%I FAKULTAS PERTANIAN
%T PERBEDAAN KINERJA PRODUKSI UMKM PEMPEK CINDE  PRINGSEWU SEBELUM DAN MASA PANDEMI COVID-19 SERTA  STRATEGI OPERASIONALNYA
%U http://digilib.unila.ac.id/76326/
%X UMKM Pempek Cinde Pringsewu terletak di Desa Gumuk Mas, Kecamatan  Pagelaran, Kabupaten Pringsewu. UMKM ini adalah industri mikro yang didirikan  pada tahun 2003 dan tidak pernah berhenti beroperasi. Tujuan penelitian ini adalah  untuk menganalisis perbedaan kinerja produksi dan keuntungan UMKM Pempek  Cinde Pringsewu sebelum dan masa pandemi COVID-19, serta strategi operasional  yang dilakukan UMKM Pempek Cinde Pringsewu. Metode penelitian yang  digunakan adalah metode studi kasus. Lokasi penelitian dipilih secara  purposive/sengaja di UMKM Pempek Cinde Pringsewu. Waktu pengambilan data  dilaksanakan pada bulan Januari-Februari 2023. Produktivitas UMKM Pempek  Cinde Pringsewu sebelum pandemi memiliki nilai rata-rata 5,72/bulan dan masa  pandemi 4,48/bulan sehingga terdapat perbedaan yang signifikan. Kapasitas  sebelum pandemi memiliki rata-rata 592,5 kg/bulan dan masa pandemi  531,02/bulan, sehingga tidak terdapat perbedaan yang signifikan. Keuntungan  UMKM Pempek Cinde Pringsewu sebelum adanya pandemi COVID-19 (tahun  dasar 2017) adalah 48.767.744,85/bulan dan masa pandemi adalah  Rp 56.670.067,43/bulan, dan terdapat perbedaan yang signifikan. Strategi  operasional SWOT dalam menghadapi pandemi COVID-19 di UMKM Pempek  Cinde Pringsewu adalah mempertahankan/mingkatkan kualitas dan variasi produk,  melakukan kerjasama dengan influencer, mendaftarkan produk pada aplikasi pesan  online, membuka cabang/outlet baru di kawasan mahasiswa, tempat wisata, atau  tempat ramai lainnya, serta meminta foto atau video review dari konsumen untuk  kebutuhan promosi.  Kata Kunci: kinerja produksi, pandemi COVID-19, keuntungan, strategi SWOT    Micro, small, medium Enterprise (MSMEs) Pempek Cinde Pringsewu is located on  Gumuk Mas Village, Pagelaran District, Pringsewu Regency. Pempek Cinde  Pringsewu MSMEs is a micro that was founded in 2003 and never stopped  operating. The purpose of this research is to analyze differences in production  performance and profit of Pempek Cinde Pringsewu MSMEs before and during the  pandemic, and the operational strategies carried out in coping with the COVID-19  pandemic. The research method used in this study was a case study method. The  research location was chosen purposively/deliberately. The time for data collection  was carried out in January until February 2023. The analysis found that there was  a significant difference : productivity of Pempek Cinde Pringsewu SMEs before the  COVID-19 pandemic had an average value of 5,72/month and during the pandemic  4,48/month. The capacity before the COVID-19 pandemic had an average of 592,5  kg/month, and during the pandemic it was 531,02/month, so there was no  significant difference. The profit of Pempek Cinde Pringsewu MSMEs befor the  COVID-19 pandemic (with a 2017 base year) was Rp 48.767.744,85/month and  during the pandemic was Rp 56.670.067,43/month, so that from the different test  results there was significant difference. The Strength, Weakness, Opportunities,  and Threat (SWOT) operational strategy in dealing with the COVID-19 pandemic  at Pempek Cinde Pringsewu SMEs is maintain or improve quality and variety,  collaborate with influencers, register products on online messaging applications,  open new branches/outlets in student areas, tourist attractions, or other crowded,  request photo/video reviews for promotion needed.  Keyword: production performance, COVID-19 pandemic, profit, SWOT strategy