?url_ver=Z39.88-2004&rft_id=1911011082+&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+KEBERAGAMAN+PRODUK%2C+DAN+%0D%0AHARGA%2C+TERHADAP+NIAT+BELI+ULANG+DI+TOKO+HOLLAND%0D%0ABAKERY+BANDAR+LAMPUNG+&rft.creator=Adhitya%2C+Tri+Oktavian&rft.subject=330+Ekonomi&rft.description=Semakin+tingginya+tingkat+persaingan+dalam+bisnis+di+bidang+kuliner+di+Bandar%0D%0ALampung+dan+seiring+berkembangya+gaya+hidup+masyarakat+pada+pola+makananya%0D%0Amembuat+permintaan+masyarakat+terhadap+produk+bakery+semakin+meningkat%2C%0D%0Apara+pelaku+bisnis+bakery+perlu+memperhatikan+pentingnya+kualitas+produk+yang%0D%0Adijual%2C+dan+memberikan+beberapa+keberagaman+produk+(Variasi+Produk)+yang%0D%0Aberagam+serta+melakukan+penetapan+harga+yang+tepat%2C+agar+dapat+menciptakan%0D%0Aniat+beli+ulang+pada+pelanggan+setelah+melakukan+pembelian+pada+toko+tersebut.%0D%0ASalah+satu+toko+bakery+di+Bandar+Lampung+yaitu+Holland+Bakery.+Menurut+data%0D%0ATBI+toko+roti%2C+toko+Holland+Bakery+menempati+posisi+ke+2+dan+mengalami%0D%0Apenurunan+pada+tahun+2022%2C+toko+Holland+Bakery+juga+belum+bisa+menempati%0D%0Apemuncak+pasar+di+pasar+persaingan+toko+roti+lokal+di+Bandar+Lampung.+Tujuan%0D%0Apenelitian+ini+untuk+menguji+pengaruh+variabel+kualitas+produk%2C+keberagaman%0D%0Aproduk+dan+harga+sebagai+variabel+bebas+terhadap+variabel+niat+beli+ulang+sebagai%0D%0Avariabel+terikat+pada+toko+Holland+Bakery+di+Bandar+Lampung.+Penelitian+ini%0D%0Amenggunakan+metode+survey+dengan+menyebarkan+kuesioner+kepada+100%0D%0Aresponden.+Sampel+menggunakan+purposive+sampling+yaitu+teknik+untuk%0D%0Amenentukan+sampel+dengan+kriteria+sesuai+yang+ditentukan+peneliti.+Metode%0D%0Aanalisis+yang+digunakan+dalam+penelitian+ini+adalah+uji+validitas%2C+uji+reliabilitas%2C%0D%0Atahap+Analisa+dengan+menggunakan+regresi+linier+berganda%2C+dan+uji+hipotesis+yaitu%0D%0Auji+t+dan+uji+F+serta+koefesiensi+determinasi+(R%0D%0A).+Hasil+penelitian+ini+menunjukan%0D%0Abahwa+variabel+kualitas+produk%2C+keberagaman+produk%2C+dan+harga+berpengaruh%0D%0Asignifikan+secara+parisal+dan+simultan+terhadap+variabel+niat+beli+ulang+konsumen.%0D%0A%0D%0AKata+Kunci%3A+Kualitas+Produk%2C+Keberagaman+Produk%2C+Harga%2C+Niat+Beli%0D%0AUlang%2C+Produk+Bakery%2C+Perilaku+Konsumen%0D%0A%0D%0AThe+higher+the+level+of+competition+in+the+business+in+the+culinary+field+in+Bandar%0D%0ALampung+and+as+people's+lifestyles+develop+in+their+food+patterns%2C+the+demand+for%0D%0Abakery+products+is+increasing)+that+are+diverse+and+do+the+right+pricing%2C+in+order+to%0D%0Acreate+repurchase+intentions+for+customers+after+making+a+purchase+at+the+store.%0D%0AOne+of+the+bakery+shops+in+Bandar+Lampung+is+Holland+Bakery.+According+to%0D%0ATBI+bakery+data%2C+Holland+Bakery+stores+occupy+the+2nd+position+and+will%0D%0Aexperience+a+decline+in+2022%2C+Holland+Bakery+stores+also+cannot+occupy+the+top+of%0D%0Athe+market+in+the+competitive+market+for+local+bakeries+in+Bandar+Lampung.+The%0D%0Apurpose+of+this+study+was+to+examine+the+effect+of+product+quality%2C+product%0D%0Adiversity+and+price+as+independent+variables+on+repurchase+intention+as+the%0D%0Adependent+variable+at+Holland+Bakery+in+Bandar+Lampung.+This+study+used+a%0D%0Asurvey+method+by+distributing+questionnaires+to+100+respondents.+The+sample%0D%0Aused+purposive+sampling%2C+namely+a+technique+for+determining+the+sample%0D%0Aaccording+to+the+criteria+determined+by+the+researcher.+The+analytical+method+used%0D%0Ain+this+study+is+the+validity+test%2C+reliability+test%2C+analysis+phase+using+multiple+linear%0D%0Aregression%2C+and+hypothesis+testing%2C+namely+the+t+test+and+F+test+and+the+coefficient%0D%0Aof+determination+(R%0D%0A).+The+results+of+this+study+indicate+that+the+variables+of%0D%0Aproduct+quality%2C+product+diversity%2C+and+price+have+a+partial+and+simultaneous%0D%0Asignificant+effect+on+the+variable+of+consumer+repurchase+intention.%0D%0A%0D%0AKeywords%3A+Product+Quality%2C+Product+Diversity%2C+Price%2C+Repurchase+Intention%2C%0D%0ABakery+Products%2C+Consumer+Behavior.%0D%0A%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-10-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76541%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76541%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76541%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Adhitya%2C+Tri+Oktavian++(2023)+PENGARUH+KUALITAS+PRODUK%2C+KEBERAGAMAN+PRODUK%2C+DAN+HARGA%2C+TERHADAP+NIAT+BELI+ULANG+DI+TOKO+HOLLAND+BAKERY+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F76541%2F