?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+PEMASARAN+SOSIAL+LOCAL+PROJECT%0D%0AAIESEC+IN+INDONESIA+&rft.creator=Muhamad+%2C+Erza+Novaldo+&rft.subject=300+Ilmu+sosial&rft.subject=321+Sistem+pemerintahan+dan+sistem+negara&rft.description=Strategi+komunikasi+sangat+diperlukan+untuk+sebuah+organisasi+untuk+bisa%0D%0Amenyampaikan+pesan+yang+tepat+agar+tersampaikan+ke+audiensnya.+Dengan+hal+ini%0D%0Astrategi+komunikasi+pemasaran+sosial+dengan+tujuan+merubah+perilaku+dan%0D%0Amendapatkan+dukungan+publik+untuk+kegiatan+sosial+Local+Project.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+strategi+komunikasi+pemasaran+sosial+dengan%0D%0Amenggunakan+pendekatan+Belch+%26+Belch+dalam+membentuk+kampanye+sosial%0D%0ALocal+Project+AIESEC+in+Indonesia.+Metode+penelitian+kualitatif+digunakan%0D%0Adengan+pendekatan+deskriptif.+Pada+penelitian+ini+sumber+data+berupa+data+primer%0D%0Adan+sekunder+yang+diperoleh+dari+wawancara%2C+observasi%2C+dan+juga+dokumentasi.%0D%0ABerdasarkan+hasil+penelitian+terdapat+beberapa+aspek+yang+berkaitan+tentang%0D%0Apendekatan+komunikasi+pemasaran+terpadu+Belch+%26+Belch+yang+terdiri+atas+lima%0D%0Aaspek+yaitu%2C+analisis+situasi+dan+penetapan+tujuan%2C+segmentasi+dan+penentuan%0D%0Atarget+audiens%2C+analisis+proses+komunikasi%2C+menyusun+program+komunikasi%0D%0Apemasaran+terpadu%2C+dan+monitoring+dan+evaluasi.+Dari+hasil+penelitian+tersebut%2C%0D%0AAIESEC+di+Indonesia+menggunakan+strategi+komunikasi+pemasaran+sosial+dengan%0D%0Amenggunakan+pendekatan+komunikasi+pemasaran+terpadu.+AIESEC+di+Indonesia%0D%0Amenggunakan+media+online+seperti+media+sosial+dan+website+untuk+menarik+target%0D%0Aaudiens+AIESEC+in+Indonesia+dan+membina+audiens+menggunakan+media+offline%0D%0Aseperti+booth+info%2C+flyer%2C+dan+poster+untuk+menyebarkan+pesan+dan+mencapai%0D%0Atujuan+komunikasi+pemasaran+sosial+Local+Project%2C+yang+terdiri+dari+dari+jumlah%0D%0Apendaftaran%2C+jangkauan+media+sosial%2C+dan+kesadaran+AIESEC+in+Indonesia+dan%0D%0ALocal+Project.+%0D%0A%0D%0AKata+Kunci%3A+Local+Project+AIESEC+in+Indonesia%2C+Strategi+Komunikasi%2C+%0D%0AKomunikasi+Pemasaran+Sosial%2C++%0D%0A%0D%0ACommunication+strategy+is+essential+for+an+organization+to+deliver+messages+to+%0D%0Atheir+audiences.+With+this+approach%2C+the+social+marketing+communication+strategy%0D%0Aaims+to+get+public+support.+This+study+aims+to+determine+a+social+marketing%0D%0Acommunication+strategy+using+Belch+%26+Belch+approaches+to+create+a+Local%0D%0AProject+social+campaign.+This+study+uses+qualitative+research+with+descriptive%0D%0Atechniques.+Data+sources+in+this+research+are+primary+and+secondary+data%0D%0Aobtained+from+the+interviews%2C+observation%2C+and+documentation.+Based+on+the%0D%0Aresult+of+the+study%2C+there+are+several+aspects+related+to+the+integrated+marketing%0D%0Acommunication+approach+by+Belch+%26+Belch%2C+which+consists+of+five+elements%3A%0D%0Asituation+analysis+and+goals%2C+segmentation+of+target+audiences%2C+communication%0D%0Aprocess+analysis%2C+creation+of+integrated+marketing+communications+program%2C+last%0D%0Abut+not+most+negligible+monitoring%2C+control%2C+and+evaluation.+From+the+result+of%0D%0Athis+study%2C+AIESEC+in+Indonesia+uses+a+social+marketing+communication+strategy%0D%0Ausing+integrated+marketing+communications+approaches.+AIESEC+in+Indonesia%0D%0Auses+online+media+such+as+social+media+and+website+to+attract+AIESEC+Indonesia's%0D%0Atarget+audience+and+nurture+the+audience+using+offline+media+such+as+info+booths%2C%0D%0Aflyers%2C+and+posters+to+spread+the+message+and+reach+social+marketing%0D%0Acommunication+goals+of+Local+Project%2C+which+consist+of+the+number+signs-up%2C%0D%0Asocial+media+reach%2C+and+the+awareness+of+AIESEC+in+Indonesia+and+Local%0D%0AProject.+%0D%0AKeywords%3A+Local+Project+AIESEC+in+Indonesia%2C+Communication+Strategy%2C+Social%0D%0AMarketing+Communication%2C++&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2023-09-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76581%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76581%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76581%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Muhamad+%2C+Erza+Novaldo+++(2023)+STRATEGI+KOMUNIKASI+PEMASARAN+SOSIAL+LOCAL+PROJECT+AIESEC+IN+INDONESIA.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F76581%2F