?url_ver=Z39.88-2004&rft_id=1911011079&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DUKUNGAN+SELEBRITI%2C+ULASAN+PELANGGAN%2C+DAN%0D%0APEMASARAN+VIRAL+PADA+MEDIA+SOSIAL+TIKTOK+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+PRODUK+SOMETHINC+DI+PROVINSI%0D%0ALAMPUNG&rft.creator=VINNA+%2C+ASADILLA&rft.subject=330+Ekonomi&rft.description=Fenomena+perkembangan+internet+saat+ini+mendorong+setiap+perusahaan%0D%0Auntuk+melakukan+pemasaran+online+melalui+media+sosial+salah+satunya+adalah%0D%0ATikTok.+TikTok+merupakan+platform+media+sosial+yang+menyajikan+video+pendek%0D%0Adan+live+streaming.+Somethinc+sebagai+merek+kecantikan+yang+menjual+berbagai%0D%0Aproduk+kosmetik+dan+skincare%2C+menggunakan+TikTok+sebagai+alat+pemasarannya.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+dukungan+selebriti%2C%0D%0Aulasan+pelanggan%2C+dan+pemasaran+viral+terhadap+keputusan+pembelian.+Populasi%0D%0Adalam+penelitian+ini+adalah+pengguna+TikTok+di+Provinsi+Lampung+yang+pernah%0D%0Amenggunakan+produk+Somethinc.+Penelitian+ini+dikategorikan+sebagai+penelitian%0D%0Alapangan+di+mana+instrumen+penelitian+ini+berupa+penyebaran+kuesioner+kepada%0D%0Aresponden.+Sampel+yang+digunakan+sebanyak+130+responden+yang+ditentukan%0D%0Adengan+teknik+purposive+sampling.+Pengumpulan+data+menggunakan+kuesioner%0D%0Ayang+telah+diuji+validitas+dan+reliabilitasnya.+Analisis+dalam+penelitian+ini%0D%0Amenggunakan+regresi+linear+berganda.+Hasil+penelitian+ini+menunjukkan+bahwa%0D%0Adukungan+selebriti%2C+ulasan+pelanggan%2C+dan+pemasaran+viral+berpengaruh+signifikan%0D%0Aterhadap+keputusan+pemebelian.%0D%0A%0D%0AKata+kunci+%3A+Dukungan+Selebriti%2C+Ulasan+Pelanggan%2C+Pemasaran+Viral%2C+Keputusan+Pembelian%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+phenomenon+of+internet+development+today+encourages+every+company%0D%0Ato+do+online+marketing+through+social+media%2C+one+of+which+is+TikTok.+TikTok+is+a%0D%0Asocial+media+platform+that+presents+short+videos+and+live+streaming.+Somethinc+as%0D%0Aa+beauty+brand+that+sells+various+cosmetic+and+skincare+products%2C+uses+TikTok+as+its%0D%0Amarketing+tool.%0D%0AThis+study+aims+to+determine+the+influence+of+celebrity+endorsements%2C%0D%0Acustomer+reviews%2C+and+viral+marketing+on+purchasing+decisions.+The+population+in%0D%0Athis+study+is+TikTok+users+in+Lampung+Province+who+have+used+Somethinc%0D%0Aproducts.This+research+is+categorized+as+field+research+where+the+research%0D%0Ainstrument+is+in+the+form+of+distributing+questionnaires+to+respondents.+The+sample%0D%0Aused+was+130+respondents+determined+by+purposive+sampling+technique.+Data%0D%0Acollection+using+questionnaires+that+have+been+tested+for+validity+and+reliability.+The%0D%0Aanalysis+in+this+study+used+multiple+linear+regression.+The+results+of+this+study+show%0D%0Athat+celebrity+endorsements%2C+customer+reviews%2C+and+viral+marketing+have+a%0D%0Asignificant+effect+on+buying+decisions.%0D%0A%0D%0AKeywords+%3A+Celebrity+Endorsements%2C+Customer+Reviews%2C+Viral+Marketing%2C+Purchase+Decision&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-10-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76648%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76648%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76648%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++VINNA+%2C+ASADILLA++(2023)+PENGARUH+DUKUNGAN+SELEBRITI%2C+ULASAN+PELANGGAN%2C+DAN+PEMASARAN+VIRAL+PADA+MEDIA+SOSIAL+TIKTOK+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+SOMETHINC+DI+PROVINSI+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F76648%2F