?url_ver=Z39.88-2004&rft_id=1914131003&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KERAGAAN+AGROINDUSTRI+KERUPUK+KULIT%0D%0ADI+KECAMATAN+KOTABUMI+KABUPATEN+LAMPUNG+UTARA%0D%0A(Studi+Kasus+%3A+Agroindustri+Kerupuk+Kulit+Mak+Kayo)&rft.creator=Anissa%2C++Putri+Utami+&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+study+aims+to+analyze+(1)+raw+material+procurement+and+supply+chain%2C+(2)%0D%0ABEP%2C+profit+and+added+value%2C+(3)+application+of+the+marketing+mix+(4P)%2C+and+(4)%0D%0Athe+role+of+supporting+services+by+comparing+the+use+of+dry+cowhide+and+wet%0D%0Acowhide+raw+materials+in+the+Mak+Kayo+Cowhide+Crackers+Agroindustry.+The%0D%0Aresearch+method+used+is+the+case+study+method+in+the+Cowhide+Crackers%0D%0AAgroindustry+located+in+Kota+Gapura%2C+Kotabumi+District%2C+North+Lampung%0D%0ARegency.+The+determination+of+the+research+location+was+carried+out+purposively.%0D%0ARespondents+in+this+study+were+the+owner+of+the+KKMK+Agroindustry+and%0D%0Aconsumers+of+cowhide+crackers.+Data+were+collected+on+January-February+2023.%0D%0AThe+data+were+analyzed+using+qualitative+and+quantitative+analysis.+The+results%0D%0Ashow+that+(1)+The+raw+material+supply+chain+consists+of+three+flows%2C+namely%0D%0Aproduct+flow%2C+financial+flow%2C+and+information+flow%2C+and+the+procurement+of+raw%0D%0Amaterials+is+good+for+both+raw+materials+based+on+the+six+precise+criteria+(6T)+with%0D%0Aa+very+good+level+of+accuracy.+(2)+KKMK+Agroindustry+has+a+break-even+point+of%0D%0A0%2C48+kg+for+dry+cowhide+and+0%2C23+kg+for+wet+cowhide.+The+profit+of+KKMK%0D%0AAgroindustry+in+one+production+is+Rp550.061%2C31+for+dry+cowhide+and%0D%0ARp1.566.311%2C31+for+wet+cowhide.+The+added+value+is+positive%2C+amounting+to%0D%0ARp36.048%2C79%2Fkg+for+dry+cowhide+and+Rp16.976%2C48%2Fkg+for+wet+cowhide.+(3)+The%0D%0Aapplication+of+the+marketing+mix+consists+of+product+components+that+have+no%0D%0Aproduct+variants%2C+the+selling+price+is+above+the+cost+of+goods+sold%2C+the+marketing%0D%0Aplace+is+classified+as+strategic%2C+and+promotion+is+classified+as+conventional%2C+and%0D%0Aconsumer+assessments+of+the+marketing+mix+components+are+good.+(4)+Supporting%0D%0Aservices+have+been+well+utilized%2C+except+for+extension+institutions+that+have+not%0D%0Abeen+utilized+by+agro-industry+because+they+are+not+considered+necessary+in%0D%0Arunning+a+business.%0D%0AKeywords+%3A+agroindustry%2C+cowhide+crackers%2C+performance%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+(1)+pengadaan+bahan+baku+dan+rantai%0D%0Apasok%2C+(2)+titik+impas%2C+keuntungan+dan+nilai+tambah%2C+(3)+penerapan+bauran%0D%0Apemasaran+(4P)%2C+dan+(4)+peran+jasa+layanan+pendukung+dengan+membandingkan%0D%0Apenggunaan+jenis+bahan+baku+kulit+kering+dan+kulit+basah+pada+usaha+Agroindustri%0D%0AKerupuk+Kulit+Mak+Kayo.+Metode+penelitian+yang+digunakan+adalah+metode%0D%0Astudi+kasus+pada+Agroindustri+Kerupuk+Kulit+Sapi+yang+berada+di+Kota+Gapura%2C%0D%0AKecamatan+Kotabumi%2C+Kabupaten+Lampung+Utara.+Penentuan+lokasi+penelitian%0D%0Adilakukan+secara+sengaja+(purposive).+Responden+dalam+penelitian+ini+adalah%0D%0Apemilik+dari+Agroindustri+KKMK+dan+konsumen+kerupuk+kulit.+Pengumpulan%0D%0Adata+dilakukan+pada+bulan+Januari-Februari+2023.+Data+dianalisis+secara%0D%0Adeskriptif+kualitatif+dan+kuantitatif.+Hasil+penelitian+menunjukkan+bahwa+(1)%0D%0Arantai+pasok+bahan+baku+terdiri+dari+tiga+aliran+yaitu+aliran+produk%2C+aliran+finansial%2C%0D%0Adan+aliran+informasi%2C+dan+pengadaan+bahan+baku+baik+untuk+kedua+bahan+baku%0D%0Aberdasarkan+kriteria+enam+tepat+(6T)+dengan+tingkat+ketepatan+sangat+baik.+(2)%0D%0AAgroindustri+KKMK+mencapai+titik+impas+saat+produksi+mencapai+0%2C48+kg+untuk%0D%0Abahan+baku+kering+dan+0%2C23+kg+untuk+bahan+baku+basah.+Keuntungan+Agroindustri%0D%0AKKMK+dalam+satu+kali+produksi+sebesar+Rp550.061%2C31+untuk+kulit+kering+dan%0D%0ARp1.566.311%2C31+untuk+kulit+basah.+Nilai+tambah+bernilai+positif+yaitu+sebesar%0D%0ARp36.048%2C79%2Fkg+untuk+kulit+kering+dan+Rp16.976%2C48%2Fkg%2C+untuk+kulit+basah.+(3)%0D%0APenerapan+bauran+pemasaran+terdiri+dari+komponen+produk+yang+belum+ada+varian%0D%0Aproduk%2C+harga+jual+berada+di+atas+harga+pokok+produksi+penjualan%2C+tempat%0D%0Apemasaran+tergolong+strategis%2C+dan+promosi+tergolong+konvensional%2C+dan+penilaian%0D%0Akonsumen+terhadap+komponen+bauran+pemasaran+tergolong+baik.+(4)+Jasa+layanan%0D%0Apendukung+sudah+dimanfaatkan+dengan+baik%2C+kecuali+lembaga+penyuluhan+yang%0D%0Abelum+dimanfaatkan+oleh+agroindustri+karena+dirasa+belum+diperlukan+dalam%0D%0Amenjalankan+usaha.%0D%0AKata+kunci+%3A+agroindustri%2C+keragaan%2C+kerupuk+kulit&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-10-03&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76675%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76675%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76675%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Anissa%2C+Putri+Utami+++(2023)+ANALISIS+KERAGAAN+AGROINDUSTRI+KERUPUK+KULIT+DI+KECAMATAN+KOTABUMI+KABUPATEN+LAMPUNG+UTARA+(Studi+Kasus+%3A+Agroindustri+Kerupuk+Kulit+Mak+Kayo).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F76675%2F