?url_ver=Z39.88-2004&rft_id=1914231032&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PENGEMBANGAN+USAHA+KEMPLANG+PANGGANG+MEREK+ANGO+DALAM+MENINGKATKAN+DAYA+SAING+PASAR&rft.creator=Nadia+%2C+Silvia+Oktaviani+&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+research+aims+to+analyze+the+internal+and+external+factors+of+the+Kemplang%0D%0APanggang+Ango+Business+in+increasing+market+competitiveness%2C+formulate%0D%0Astrategies+that+suit+business+conditions%2C+and+recommend+appropriate+business%0D%0Adevelopment+strategies+to+be+implemented+by+the+Kemplang+Panggang+Ango%0D%0ABusiness.+The+data+used+in+this+research+are+primary+data+and+secondary+data.+The%0D%0Adata+obtained+was+processed+and+analyzed+using+the+IFE+(Internal+Factor%0D%0AEvaluation)+matrix%2C+the+EFE+(External+Factor+Evaluation)+matrix%2C+the+IE+(Internal%0D%0AExternal)+matrix%2C+the+SWOT+(Strength%2C+Weakness%2C+Opportunity%2C+Threat)+matrix%0D%0Aand+the+QSPM+(Quantitative+Strategic+Planning+Matrix).+Based+on+the+analysis+of%0D%0Athe+internal+and+external+environment%2C+it+shows+that+the+Kemplang+Panggang%0D%0AAngo+Business+is+in+quadrant+V%2C+hold+and+maintain.+There+are+six+alternative%0D%0Astrategies+produced+in+the+SWOT+matrix%2C+namely+improving+product+quality+by%0D%0Aimplementing+a+standard+operating+procedure+(SOP)%2C+maintaining+good%0D%0Arelationships+with+distributors%2C+maximizing+promotions+and+sales+on+e-commerce%0D%0Ato+reach+wider+consumers%2C+utilizing+technology+in+financial+recording%2C+creating%0D%0Aunique+characteristics.+on+products+and+packaging%2C+and+completing+production%0D%0Atechnology+and+improving+the+quality+of+human+resources.+The+recommended%0D%0Apriority+business+development+strategy+is+to+improve+product+quality+by%0D%0Aimplementing+a+standard+operating+procedure+(SOP).%0D%0AKata+kunci%3A+development+strategy%2C+IE+matrix%2C+SWOT+matrix%2C+QSPM%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+faktor-faktor+internal+dan+eksternal%0D%0Adari+Usaha+Kemplang+Panggang+Ango+dalam+meningkatkan+daya+saing+pasar%2C%0D%0Amerumuskan+strategi+yang+sesuai+dengan+kondisi+usaha%2C+dan+merekomendasikan%0D%0Astrategi+pengembangan+usaha+yang+tepat+untuk+diimplementasikan+oleh+Usaha%0D%0AKemplang+Panggang+Ango.+Data+yang+digunakan+dalam+penelitian+ini+adalah+data%0D%0Aprimer+dan+data+sekunder.+Data+yang+diperoleh+diolah+dan+dianalisis+dengan%0D%0Amatriks+IFE+(Internal+Factor+Evaluation)%2C+matriks+EFE+(External+Factor%0D%0AEvaluation)%2C+matriks+IE+(Internal+External)%2C+matriks+SWOT+(Strength%2C+Weakness%2C%0D%0AOpportunity%2C+Threat)%2C+dan+matriks+QSP+(Quantitative+Strategic+Planning).%0D%0ABerdasarkan+analisis+lingkungan+internal+dan+eksternal+menunjukkan+Usaha%0D%0AKemplang+Panggang+Ango+berada+pada+kuadran+V+yaitu+menjaga+dan%0D%0Amempertahankan+(hold+and+maintain).+Terdapat+enam+alternatif+strategi+yang%0D%0Adihasilkan+pada+matriks+SWOT+yaitu+meningkatkan+kualitas+produk+dengan%0D%0Amenerapkan+standard+operating+procedure+(SOP)%2C+menjaga+hubungan+baik%0D%0Adengan+pihak+distributor%2C+memaksimalkan+promosi+dan+penjualan+pada+ecommerce%0D%0Auntuk+menjangkau+konsumen+yang+lebih+luas%2C+memanfaatkan+teknologi%0D%0Adalam+pencatatan+keuangan%2C+membuat+ciri+khas+pada+produk+dan+kemasannya%2C+dan%0D%0Amelengkapi+teknologi+produksi+dan+meningkatkan+kualitas+SDM.+Strategi%0D%0Apengembangan+usaha+prioritas+yang+disarankan+adalah+meningkatkan+kualitas%0D%0Aproduk+dengan+menerapkan+standard+operating+procedure+(SOP).%0D%0AKata+kunci%3A+strategi+pengembangan%2C+matriks+IE%2C+matriks+SWOT%2C+matriks+QSP&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-10-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76849%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76849%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76849%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nadia+%2C+Silvia+Oktaviani+++(2023)+STRATEGI+PENGEMBANGAN+USAHA+KEMPLANG+PANGGANG+MEREK+ANGO+DALAM+MENINGKATKAN+DAYA+SAING+PASAR.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F76849%2F