?url_ver=Z39.88-2004&rft_id=1914131071&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP+DAN+KEPUASAN+KONSUMEN+DALAM+MENGONSUMSI+JAMU%0D%0AKUNYIT+ASAM+INSTAN+SEBAGAI+MINUMAN+KESEHATAN%0D%0ADI+KOTA+BANDAR+LAMPUNG&rft.creator=Shofy+%2C+Aulia+Afifah+&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+study+aims+to+analyze+the+decision-making+process+of+consumers+of+sour%0D%0Aturmeric+herbal+medicine%2C+analyze+consumer+attitudes+towards+the+attributes+of%0D%0Asour+turmeric+herbal+medicine%2C+examine+consumer+consumption+patterns+of+sour%0D%0Aturmeric+herbal+medicine%2C+and+analyze+consumer+satisfaction+of+sour+turmeric%0D%0Aherbal+medicine+of+Sido+Muncul+and+Herbadrink+in+Bandar+Lampung+City.+This%0D%0Aresearch+used+survey+method+and+the+data+was+collected+in+January-February%0D%0A2023+in+Bandar+Lampung+by+distributing+questionnaires+through+Google+Form.%0D%0AThe+selection+of+research+locations+was+carried+out+purposively.+The+data%0D%0Aanalysis+used+were+descriptive+analysis%2C+multiatribut+Fishbein+and+Customer%0D%0ASatisfaction+Index+(CSI).+The+results+showed+that+the+need+to+relieve+menstrual%0D%0Apain+was+the+reason+of+the+majority+of+consumers+of+instant+turmeric+herbal%0D%0Amedicine%2C+most+consumers+get+information+from+the+internet.+All+consumers+of%0D%0Ajamu+kunyit+asam+instant+were+satisfied+and+would+make+repeat+purchases+with%0D%0Athe+same+brand+and+variant+if+their+product+runs+out.+Consumer+attitudes+towards%0D%0Ainstant+sour+turmeric+jamu+showed+that+the+Sido+Muncul+brand+was+better+than%0D%0AHerbadrink+but+both+were+in+the+good+enough+category.+The+average+amount+of%0D%0Aconsumption+of+Sido+Muncul+instant+sour+turmeric+jamu+was+greater+than%0D%0AHerbadrink%2C+consumers+were+usually+buy+instant+sour+turmeric+jamu+when%0D%0Aapproaching+menstruation+with+the+aim+of+reducing+menstrual+pain.+The+level+of%0D%0Aconsumer+satisfaction+of+instant+sour+turmeric+herbal+medicine+Sido+Muncul+and%0D%0AHerbadrink+was+included+in+the+satisfied+category.%0D%0AKey+words%3A+attitudes%2C+consumers%2C+jamu%2C+satisfaction%0D%0A%0D%0APenelitian+ini+bertujuan+menganalisis+proses+pengambilan+keputusan+konsumen%0D%0Ajamu+kunyit+asam%2C+menganalisis+sikap+konsumen+terhadap+atribut+jamu+kunyit%0D%0Aasam%2C+mencermati+pola+konsumsi+konsumen+jamu+kunyit+asam%2C+dan+menganalisis%0D%0Akepuasan+konsumen+jamu+kunyit+asam+Sido+Muncul+dan+Herbadrink+di+Kota%0D%0ABandar+Lampung.+Penelitian+ini+menggunakan+metode+survei+dan+dilakukan+pada%0D%0Abulan+Januari-Februari+2023+di+Bandar+Lampung+dengan+menyebarkan+kuesioner%0D%0Amelalui+Google+Form.+Pemilihan+lokasi+penelitian+dilakukan+secara+purposive.%0D%0AAnalisis+yang+digunakan+adalah+analisis+deskriptif%2C+multiatribut+Fishbein+dan%0D%0ACustomer+Satisfaction+Index+(CSI).+Hasil+penelitian+menunjukkan+bahwa%0D%0Akebutuhan+meredakan+nyeri+haid+menjadi+alasan+mayoritas+konsumen+jamu+kunyit%0D%0Aasam+instan+di+mana+sebagian+besar+konsumen+mendapatkan+informasi+dari%0D%0Ainternet.+Seluruh+konsumen+jamu+kunyit+asam+instan+merasa+puas+dan+akan%0D%0Amelakukan+pembelian+berulang+dengan+merek+dan+varian+yang+sama+jika+produk%0D%0Amereka+habis.+Sikap+konsumen+terhadap+jamu+kunyit+asam+instan+menunjukkan%0D%0Abahwa+merek+Sido+Muncul+lebih+baik+dari+Herbadrink+namun+keduanya+berada%0D%0Apada+kategori+cukup+baik.+Rata-rata+jumlah+konsumsi+jamu+kunyit+asam+instan%0D%0ASido+Muncul+lebih+besar+dibandingkan+Herbadrink%2C+konsumen+biasanya+membeli%0D%0Ajamu+kunyit+asam+instan+saat+menjelang+haid+dengan+tujuan+mengurangi+nyeri%0D%0Ahaid.+Tingkat+kepuasan+konsumen+jamu+kunyit+asam+instan+Sido+Muncul+dan%0D%0AHerbadrink+termasuk+dalam+kategori+puas.%0D%0AKata+kunci%3A+sikap%2C+konsumen%2C+jamu%2C+kepuasan&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-10-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76893%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76893%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F76893%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Shofy+%2C+Aulia+Afifah+++(2023)+SIKAP+DAN+KEPUASAN+KONSUMEN+DALAM+MENGONSUMSI+JAMU+KUNYIT+ASAM+INSTAN+SEBAGAI+MINUMAN+KESEHATAN+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F76893%2F