?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+INFLUENCE+OF+CUSTOMER+EXPERIENCE%2C+CUSTOMER+%0D%0ASATISFACTION+%26+CUSTOMER+LOYALTY+TOWARDS+BRAND+POWER%0D%0A(STUDY+ON+GO-RIDE+SERVICE+BY+GOJEK+IN+BANDAR+LAMPUNG)&rft.creator=Muhammad+Ryan%2C+Syauqi&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=In+the+middle+of+ride-hailing+industry+rivalry+which+is+gone+tighter+and+more+%0D%0Adifficult%2C+only+long+term+competitive+advantage+could+make+a+company+survive.+%0D%0AMany+experts+suggest+the+way+on+how+to+be+a+company+with+competitive+advantage+%0D%0Ais+to+focus+on+the+customers+by+fulfilling+and+satisfying+their+needs+better+and+faster+%0D%0Acompare+to+the+competitors.%0D%0AThis+research+aims+to+anaalyze+the+influence+of+customer+experience%2C+customer+%0D%0Asatisfaction+and+customer+loyalty+towards+brand+power+of+Go-Ride+service+by+%0D%0AGojek.+The+sample+in+this+study+questionnaire+was+developed+and+data+was+collected+%0D%0Afrom+177+customers+of+Gojek.+Data+collection+techniques+using+questionnaires+that+%0D%0Ahave+been+tested+for+validity+and+reliability.%0D%0AResults+reveal+that+customer+experience+has+significant+influence+towards+customer+%0D%0Asatisfaction%2C+customer+satisfaction+has+positive+influence+on+brand+power%2C+customer+%0D%0Asatisfaction+also+has+influence+on+customer+loyalty%2C+and+customer+loyalty+has+%0D%0Ainfluence+on+brand+power.+Meanwhile+statistical+results+didn%E2%80%99t+support+a+positive+%0D%0Ainfluence+of+customer+experience+on+brand+power+and+customer+experience+on+%0D%0Acustomer+loyalty.%0D%0AKeywords+%3A+Customer+Experience%2C+Customer+Satisfaction%2C+Customer+Loyalty%2C+%0D%0ABrand+Power%2C+Go-Ride%2C+Gojek%0D%0A&rft.publisher=Ekonomi+dan+Bisnis&rft.date=2023-11-03&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77147%2F1%2FABSTRAK%2520Muhammad%2520Ryan%2520Syauqi.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77147%2F2%2FSKRIPSI%2520FULL%2520Muhammad%2520Ryan%2520Syauqi%2520%25281%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77147%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN%2520Muhammad%2520Ryan%2520Syauqi.pdf&rft.identifier=++Muhammad+Ryan%2C+Syauqi++(2023)+THE+INFLUENCE+OF+CUSTOMER+EXPERIENCE%2C+CUSTOMER+SATISFACTION+%26+CUSTOMER+LOYALTY+TOWARDS+BRAND+POWER+(STUDY+ON+GO-RIDE+SERVICE+BY+GOJEK+IN+BANDAR+LAMPUNG).++Ekonomi+dan+Bisnis%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F77147%2F