?url_ver=Z39.88-2004&rft_id=1716031089&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KONTEN+AKUN+INSTAGRAM+EXPLORELAMPUNG+TERHADAP+MINAT+BERWISATA+PENGIKUTNYA+(Studi+Pada+Followers+Explorelampung+Usia+18-24+Tahun+%0D%0Adi+Provinsi+Lampung)&rft.creator=ZACKY+%2C+UMAR+ABUBAKAR+&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Instagram+merupakan+salah+satu+media+sosial+yang+populer+di+kalangan+generasi+muda.+Seiring+perkembangan+media+sosial+Instagram%2C+semakin+beragam+pula+karakter+pengguna+media+sosial%2C+salah+satunya+sebagai+media+promosi+pariwisata.+Akun+Instagram+%40explorelampung+adalah+media+sosial+yang+memperkenalkan+wisata-wisata+yang+ada+di+daerah+Lampung%2C+dengan+adanya+media+ini+diharapkan+pariwisata+di+daerah+Lampung+menjadi+banyak+dikunjungi+wisatawan.+Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+pengaruh+konten+akun+Instagram+%40explorelampung+terhadap+minat+berwisata+pengikutnya.+Teori+yang+digunakan+adalah+teori+S-O-R+atau+teori+Stimulus-Organisme-Respon.+Penelitian+ini+menggunakan+metode+survei+dengan+pendekatan+kuantitatif.+Teknik+sampling+yang+digunakan+adalah+purposive+sampling.+Kriteria+sampel+pada+penelitian+ini+yaitu+followers+akun+Instagram+%40explorelampung%2C+berusia+18-24+tahun%2C+dan+berdomisili+di+Provinsi+Lampung.+Jumlah+sampel+pada+penelitian+ini+adalah+100+responden+yang+ditentukan+menggunakan+rumus+Yamane.+Berdasarkan+hasil+uji+regresi+linear+sederhana+diperoleh+persamaan+Y+%3D+13%2C005+%2B+1%2C650X+artinya+nilai+konstanta+(a)+sebesar+13%2C005+dan+koefisien+regresi+X+bernilai+arah+positif%2C+setiap+peningkatan+satu+satuan+variabel+X+akan+berpengaruh+terhadap+variabel+Y+sebesar+1%2C650.+Berdasarkan+hasil+uji+determinasi%2C+pengaruh+variabel+X+terhadap+variabel+Y+adalah+sebesar+76%2C7%25.+Pengujian+hipotesis+menggunakan+uji+t+dinyatakan+diterima+dengan+nilai+t+hitung+%3D+17%2C984+%3E+t+tabel+%3D+1%2C984.+Penelitian+ini+menunjukkan+bahwa+dimensi+frekuensi%2C+durasi%2C+dan+atensi+pada+variabel+konten+akun+Instagram+%40explorelampung+dapat+mempengaruhi+minat+berwisata+pengikutnya+yang+dilihat+dari+variabel+minat+berwisata+meliputi+dimensi+kognitif+dan+afektif.%0D%0A%0D%0AKata+kunci%3A+konten+media+sosial%2C+minat+berwisata%2C+Instagram%2C+explorelampung%2C+pengikut%0D%0A%0D%0AInstagram+is+one+of+the+social+media+that+is+popular+among+the+young+generations.+Along+with+the+development+of+Instagram+social+media%2C+the+more+diverse+the+characters+of+social+media+users%2C+one+of+which+is+as+a+medium+for+tourism+promotion.+The+Instagram+account+%40explorelampung+is+a+social+media+that+introduces+tours+in+the+Lampung%2C+with+this+media+it+is+hoped+that+tourism+in+the+Lampung+area+will+be+visited+by+many+tourists.+This+study+aims+to+determine+how+much+influence+the+content+of+the+%40explorelampung+Instagram+account+has+on+the+travel+interests+of+their+followers.+The+theory+used+is+S-O-R+Theory+or+Stimulus-Organism-Response+Theory.+This+research+uses+a+survey+method+with+a+quantitative+approach.+The+sampling+technique+used+was+purposive+sampling.+The+sample+criteria+in+this+study+are+followers+of+the+%40explorelampung+Instagram+account%2C+aged+18-24+years%2C+and+domiciled+in+Lampung+Province.+The+number+of+samples+in+this+study+were+100+respondents+determined+using+the+Yamane+formula.+Based+on+the+results+of+the+simple+linear+regression+test%2C+the+equation+Y+%3D+13.005+%2B+1.650X+is+obtained%2C+meaning+that+the+constant+value+(a)+is+13.005+and+the+regression+coefficient+X+has+a+positive+direction%2C+each+increase+of+one+unit+of+variable+X+will+affect+variable+Y+by+1.650.+Based+on+the+results+of+the+determination+test%2C+the+effect+of+variable+X+on+variable+Y+is+76.7%25.+Hypothesis+testing+using+the+t+test+is+accepted+with+a+value+of+t+count+%3D+17.984+%3E+t+table+%3D+1.984.+This+study+shows+that+the+dimensions+of+frequency%2C+duration%2C+and+attention+on+the+content+variable+of+the+%40explorelampung+Instagram+account+can+affect+the+travel+interest+of+their+followers+as+seen+from+the+travel+interest+variables+including+the+cognitive+and+affective+dimensions.%0D%0A%0D%0AKeywords%3A+social+media+content%2C+travel+interest%2C+Instagram%2C+explorelampung%2C+followers&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-11-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77238%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77238%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77238%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ZACKY+%2C+UMAR+ABUBAKAR+++(2023)+PENGARUH+KONTEN+AKUN+INSTAGRAM+EXPLORELAMPUNG+TERHADAP+MINAT+BERWISATA+PENGIKUTNYA+(Studi+Pada+Followers+Explorelampung+Usia+18-24+Tahun+di+Provinsi+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F77238%2F