?url_ver=Z39.88-2004&rft_id=1914131051&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+OPERASIONAL+USAHA%0D%0APEMBIBITAN+HORTIKULTURA%0D%0A(Studi+Kasus+pada+Hely+Seedling+and+Farm+Kecamatan+Punggur%0D%0AKabupaten+Lampung+Tengah)&rft.creator=Verdy+%2C+Rivandra+&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+study+aims+to+analyze+(1)+Business+Potential%2C+and+(2)+Alternative+Strategies+in%0D%0Athe+Horticulture+seeding+business.+The+method+used+in+this+research+is+a+case+study%0D%0Aand+was+carried+out+at+Hely+Seedling+and+Farm+in+Central+Lampung.+Data+collection%0D%0Awas+carried+out+from+April+to+May+2023+and+analyzed+descriptively+qualitatively+and%0D%0Ausing+SWOT+(Strengths%2C+Weakness%2C+Opportunities%2C+Threats)+and+QSPM+(Quantitative%0D%0AStrategic+Planning+Matrix).+SWOT+is+used+to+obtain+alternative+strategies%2C+while%0D%0AQSPM+is+used+to+determine+priority+strategies.+Respondents+in+this+research+were%0D%0Aowners%2C+managers%2C+coordinator+staff%2C+resellers+and+consumers.+The+research+results%0D%0Ashow+that+(1)+Nursery+businesses+have+business+potential+when+viewed+in+the+context%0D%0Aof+agriculture+and+the+horticultural+industry.+Business+potential+refers+to+several%0D%0Apossibilities+or+potential+that+a+nursery+business+has+to+achieve+success+or+growth+so%0D%0Athat+it+can+grow+and+be+sustainable.+(2)+QSPM+analysis+of+Hely+Seedling+and+Farm%2C%0D%0Aobtained+two+alternative+strategies+with+the+highest+TAS+values%2C+namely%2C+conducting%0D%0Amarket+research+to+determine+prices+that+are+economical+and+acceptable+to%0D%0Aconsumers+with+a+TAS+value+of+6.41+which+is+the+ST+strategy.+The+alternative+that+has%0D%0Athe+second+highest+TAS+score+is%2C+creating+vertical+and+horizontal+business+plans+to%0D%0Aanswer+opportunities+for+lifestyle+changes+that+are+desired+quickly+and+practically%0D%0Awith+a+TAS+score+of+6.32+which+is+the+SO+Strategy.%0D%0AKey+words%3A+Business+Potential+and+Operational+Strategies.%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+(1)+Potensi+Usaha%2C+dan+(2)+Alternatif%0D%0AStrategi+pada+usaha+penyemaian+Hortikultura.+Metode+yang+digunakan+pada%0D%0Apenelitian+ini+adalah+studi+kasus+dan+dilaksanakan+di+Hely+Seedling+and+Farm+di%0D%0ALampung+Tengah.+Pengumpulan+data+dilakukan+pada+bulan+April+hingga+Mei+2023%0D%0Adan+dianalisis+secara+deskriptif+kualitatif+dan+menggunakan+SWOT+(Strengths%2C%0D%0AWeakness%2C+Opportunities%2C+Threats)+dan+QSPM+(Quantitative+Strategic+Planning%0D%0AMatrix).+SWOT+digunakan+untuk+mendapatkan+strategi+alternatif+sedangkan+QSPM%0D%0Auntuk+menentukan+strategi+prioritasnya.+Responden+dalam+penelitian+ini+adalah%0D%0Apemilik%2C+manajer%2C+staf+kordinator%2C+reseller+dan+konsumen.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+(1)+Usaha+Pembibitan+memiliki+potensi+usaha+jika+dilihat+pada%0D%0Akonteks+pertanian+dan+industri+hortikultura.+Potensi+usaha+mengarah+kepada%0D%0Abeberapa+kemungkinan+atau+potensi+yang+dimiliki+oleh+suatu+usaha+oembibitan+untuk%0D%0Amencapai+kesuksesan+atau+pertumbuhan+sehingga+dapat+tumbuh+dan+berkelanjutan.%0D%0A(2)+Analisis+QSPM+terhadap+Hely+Seedling+and+Farm%2C+diperoleh+dua+alternatif%0D%0Astrategi+dengan+nilai+TAS+tertinggi+yaitu%2C+melakukan+riset+pasar+untuk+menentukan%0D%0Aharga+yang+ekonomis+dan+diterima+konsumen+dengan+nilai+TAS+sebesar+6%2C41+yang%0D%0Amerupakan+strategi+ST.+Alternatif+yang+memiliki+nilat+TAS+tertinggi+kedua+yaitu%2C%0D%0Apembuatan+rancangan+usaha+vertikal+dan+horizontal+untuk+menjawab+peluang%0D%0Aperubahan+gaya+hidup+yang+ingin+cepat+dan+praktis+dengan+nilai+TAS+6%2C32+yang%0D%0Amerupakan+Strategi+SO.%0D%0AKata+Kunci+%3A+Potensi+Usaha+dan+Strategi+Operasional&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-11-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77352%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77352%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77352%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Verdy+%2C+Rivandra+++(2023)+ANALISIS+STRATEGI+OPERASIONAL+USAHA+PEMBIBITAN+HORTIKULTURA+(Studi+Kasus+pada+Hely+Seedling+and+Farm+Kecamatan+Punggur+Kabupaten+Lampung+Tengah).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F77352%2F