?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK+DAN+CITRA+MEREK+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+BUNGA+PAPAN+%E2%80%9CTHUNDER+FLORIST%E2%80%9D++%0D%0ADI+BANDAR+LAMPUNG&rft.creator=BENY%2C+RACHMAN+HAKIM&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=335+Sistem+ekonomi+sosialis&rft.description=Perusahaan+harus+mengetahui+bagaimana+konsumen+harus+memilih+sebuah+merek%0D%0Adan+kualitas+produk+dalam+melakukan+pembeliannya%2C+merek+yang+sudah+dikenal%0D%0Aserta+kualitas+produk+yang+baik+memudahkan+konsumen+mengambil%0D%0Akeputusannya.+Untuk+itu+permasalahannya+adalah+a%0D%0Apakah+kualitas+produk+dan%0D%0Acitra+merek+mempengaruhi+keputusan+pembelian+Papan+Bunga+Thunder+Florist+di%0D%0ABandar+Lampung.+Tujuan+penelitian+adalah+untuk+mengetaui+a%0D%0Apakah+kualitas%0D%0Aproduk+dan+citra+merek+mempengaruhi+keputusan+pembelian.%0D%0A+%0D%0AAnalisis+yang+digunakan+dalam+penelitian+ini+adalah+analisis+regresi+linier%0D%0Aberganda.+Hipotesis+yang+diajukan+adalah+Pengaruh+Kualitas+Produk+dan+Citra%0D%0AMerek+terhadap+keputusan+pembelian%0D%0APapan+Bunga+Thunder+Florist+di%0D%0ABandar+%0D%0ALampung.%0D%0ASecara+statistik+melalui+uji+F+bahwa+secara+keseluruhan+variabel+bebas+(Kualitas%0D%0AProduk+dan+Citra+Merek)+berpengaruh+secara+positif+dan+signifikan+terhadap%0D%0AKeputusan+Pembelian%0D%0APapan+Bunga+Thunder+Florist+di%0D%0ABandar+Lampung+%0D%0ASecara+Statistik+melalui+uji+T+Kualitas+Produk+memiliki+pengaruh+yang+positif%0D%0Adan+signifikan+terhadap+Keputusan+Pembelian%0D%0APapan+Bunga+Thunder+Florist+di%0D%0ABandar+Lampung.+Dan+variabel+Citra+Merek+sebesar+0%2C000+lebih+kecil+dari+Alpha%0D%0Apenelitian+5%25.+Hal+serta++Citra+Merek+memiliki+pengaruh+yang+positif+dan%0D%0Asignifikan+terhadap+Keputusan+Pembelian%0D%0APapan+Bunga+Thunder+Florist+di%0D%0ABandar+Lampung.%0D%0A%0D%0AKata+Kunci+%3A+Kualitas+Produk%2C+Citra+Merek%2C+Keputusan+Pembelian+%0D%0A%0D%0A%0D%0A%0D%0A++%0D%0A+%0D%0ACompanies+must+know+how+consumers+have+to+choose+a+brand+and+product%0D%0Aquality+in+making+purchases%2C+well-known+brands+and+good+product+quality+make%0D%0Ait+easier+for+consumers+to+make+decisions.+For+this+reason%2C+the+problem+is%0D%0Awhether+product+quality+and+brand+image+affect+the+purchasing+decision+of%0D%0AThunder+Florist+Flower+Boards+in+Bandar+Lampung.+The+aim+of+this+research+is%0D%0Ato+find+out+whether+product+quality+and+brand+image+affect+purchasing+decisions.%0D%0AThe+analysis+used+in+this+study+is+multiple+linear+regression+analysis.+The%0D%0Ahypothesis+proposed+is+the+influence+of+product+quality+and+brand+image+on%0D%0Apurchasing+decisions+of+Thunder+Florist+flower+boards+in+Bandar+Lampung.%0D%0AStatistically%2C+through+the+F+test%2C+overall+the+independent+variables+(Product%0D%0AQuality+and+Brand+Image)+have+a+positive+and+significant+effect+on+the+Purchase%0D%0ADecision+for+Thunder+Florist+Flower+Boards+in+Bandar+Lampung%0D%0AStatistically%2C+through+the+T+test%2C+product+quality+has+a+positive+and+significant%0D%0Ainfluence+on+the+decision+to+purchase+Thunder+Florist+flower+boards+in+Bandar%0D%0ALampung.+And+the+Brand+Image+variable+of+0.000+is+smaller+than+the+research%0D%0AAlpha+of+5%25.+This+and+brand+image+have+a+positive+and+significant+influence+on%0D%0Athe+decision+to+purchase+Thunder+Florist+flower+boards+in+Bandar+Lampung.%0D%0A%0D%0AKeywords%3A+Product+Quality%2C+Brand+Image%2C+Purchase+Decision%0D%0A++&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-08-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77543%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77543%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77543%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++BENY%2C+RACHMAN+HAKIM++(2023)+PENGARUH+KUALITAS+PRODUK+DAN+CITRA+MEREK+TERHADAP+KEPUTUSAN+PEMBELIAN+BUNGA+PAPAN+%E2%80%9CTHUNDER+FLORIST%E2%80%9D+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F77543%2F