?url_ver=Z39.88-2004&rft_id=1916031037&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+MENONTON+ACARA+%E2%80%9CINDONESIA%E2%80%99S+NEXT+TOP+MODEL%E2%80%9D+DI+YOUTUBE+TERHADAP+PEMBENTUKAN+MINAT+REMAJA+TERJUN+KE+FASHION+INDUSTRY++&rft.creator=Jovita+%2C+Farah+Adiba+&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+merupakan+sebuah+acara+pencarian+bakat+yang+ditayangkan+melalui+Net.+TV.+Namun%2C+penelitian+ini+membahas+mengenai+acara+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+yang+diunggah+melalui+platform+Youtube+milik+Net.+Acara+ini+menjadi+acara+yang+ditujukan+bagi+wanita+muda+yang+ingin+memulai+karirnya+di+bidang+fashion.+Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+dari+intensitas+menonton+acara+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+terhadap+pembentukan+minat+remaja+terjun+ke+fashion+industry.+Metode+yang+digunakan+ialah+metode+survei+dengan+pendekatan+kuantitatif.+Data+pada+penelitian+ini+diperoleh+melalui+kuesioner+yang+disebarkan+kepada+97+responden+siswa%2Fi+SMA+Negeri+1+Bandar+Lampung+yang+menonton+acara+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+di+Youtube+dengan+menggunakan+teknik+purposive+sampling+dan+snowball+sampling.+Hasil+penelitian+menunjukkan+bahwa+intensitas+menonton+acara+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+di+Youtube+dan+pembentukan+minat+remaja+terjun+ke+fashion+industry+memiliki+nilai+koefisien+korelasi+sebesar+0%2C444+dengan+hubungan+korelasi+sedang.+Hasil+yang+ada+juga+menunjukkan+bahwa+sebesar+19%2C7%25+minat+remaja+dipengaruhi+oleh+intensitas+menonton+acara%2C+sementara+80%2C3%25+lainnya+dipengaruhi+oleh+faktor+lain+yang+dapat+berupa+lingkungan+sekolah%2C+motivasi%2C+perhatian%2C+dan+jenis+kelamin.+Hasil+yang+didapatkan+juga+menunjukkan+bahwa+besar+pengaruh+kedua+variabel+dengan+nilai+rata-rata+per+indikator+tidak+berjalan+secara+linear+yang+diakibatkan+karena+adanya+faktor+lain+yang+tidak+diteliti.+Berdasarkan+analisis+asumsi+pada+Teori+Uses+and+Effect+dan+Teori+Efek+Komunikasi+Massa%2C+didapatkan+bahwa+terdapat+pengaruh+dari+intensitas+menonton+acara+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+terhadap+pembentukan+minat+remaja+terjun+ke+fashion+industry%2C+namun+juga+terdapat+beberapa+hal+lain+yang+dapat+membentuk+minat+remaja+terjun+ke+fashion+industry.%0D%0A%0D%0AKata+kunci%3A+++Intensitas+Menonton%2C+Indonesia%E2%80%99s+Next+Top+Model%2C+Minat+Remaja%2C%0D%0AFashion+Industry+%0D%0A%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+is+a+talent+show+that+broadcasted+in+Net.+TV.+However%2C+this+study+discussed+the+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+show+which+was+uploaded+in+Net.%E2%80%99s+Youtube+channel.+This+show+is+targeted+to+young+woman+who+want+to+start+their+careers+in+the+fashion+field.+This+study+aimed+to+determine+the+influence+of+the+intensity+of+watching+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+in+creating+teenager+interest+to+join+the+fashion+industry.+This+study+used+a+survey+method+with+a+quantitative+approach.+The+data+in+this+study+was+obtained+through+questionnaire+that+was+distributed+to+97+respondents+which+are+the+students+of+SMA+Negeri+1%0D%0ABandar+Lampung+who+watched+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+show+on+Youtube%0D%0Athat+obtained+using+purposive+sampling+and+snowball+sampling+techniques.+The+study+result+showed+that+the+intensity+of+watching+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+show+on+Youtube+in+creating+teenager+interest+to+join+the+fashion+industry+had+a+correlation+coefficient+of+0.444+with+a+moderate+correlation.+The+result+also+shows+that+19.7%25+of+teenager+interest+were+influenced+by+the+intensity+of+watching+the+show%2C+meanwhile+the+other+80.3%25+were+influenced+by+other+factors%2C+some+of+them+can+be+school+environment%2C+motivation%2C+attention%2C+and+gender.+The+results+of+this+study+also+show+that+the+magnitude+of+the+influence+and+the+average+value+of+each+indicator+do+not+run+linearly+due+to+other+factors+that+were+not+studied.+Based+on+the+analysis+of+Uses+and+Effect+Theory+and+Theory+of+Mass+Communication+assumptions%2C+it+was+found+that+the+intensity+of+watching+%E2%80%9CIndonesia%E2%80%99s+Next+Top+Model%E2%80%9D+sparking+interest+among+teenagers+to+join+the+fashion+industry.+There+are+also+other+factors+that+may+contribute+to+affect+teenagers+desire+to+be+a+part+of+it.%0D%0A%0D%0AKeywords%3A++++++Watching+Intensity%2C+Indonesia%E2%80%99s+Next+Top+Model%2C+Teenager+Interest%2C+Fashion+Industry%0D%0A&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-12-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77565%2F1%2FASBTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77565%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77565%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Jovita+%2C+Farah+Adiba+++(2023)+PENGARUH+MENONTON+ACARA+%E2%80%9CINDONESIA%E2%80%99S+NEXT+TOP+MODEL%E2%80%9D+DI+YOUTUBE+TERHADAP+PEMBENTUKAN+MINAT+REMAJA+TERJUN+KE+FASHION+INDUSTRY.++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F77565%2F