?url_ver=Z39.88-2004&rft_id=1954211012&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=MODEL+BISNIS+PADA+SISTEM+INFORMASI+PEMASARAN+SAYURAN%0D%0ADI+KECAMATAN+SUKAU+KABUPATEN+LAMPUNG+BARAT&rft.creator=Tia+%2C+Feny+Nahampun+&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=Information+systems+have+a+big+influence+on+the+progress+of+various+fields%2C+one+of%0D%0Awhich+is+agribusiness.+The+current+development+of+information+systems+is+more%0D%0Adirected+towards+electronic+commerce%2C+this+commerce+requires+an+information%0D%0Asystem+concept+that+is+truly+developed+in+accordance+with+the+needs+of+the%0D%0Abusiness+processes+that+occur.+The+aim+of+this+research+is+to+find+a+business+model%0D%0Afor+vegetable+marketing+information+systems.+The+model+intended+to+discover%0D%0Apotential+can+be+applied+by+traders+in+Sukau+Sub-District+West+Lampung+Regency.%0D%0AThis+research+involved+12+informants+who+acted+as+application+designers%2C%0D%0Aadministrators%2C+vegetable+traders+and+vegetable+taxi+drivers+who+were+willing+to%0D%0Abe+interviewed+in+April-June+2023.+This+research+used+qualitative+methods.+The%0D%0Aresearch+results+show+that+there+are+3+business+models+that+can+potentially+be%0D%0Aimplemented+in+Sukau+Sub-district%2C+namely+sales+to+businesses+(B2B)%2C+direct+sales%0D%0Ato+consumers+(B2C)%2C+and+online+to+offline+(O2O).+The+three+models+with+the+most%0D%0Apotential+are+B2B+and+O2O.+This+is+because+the+majority+of+people+rely+on%0D%0Aagriculture+as+their+main+occupation.+Based+on+the+segmentation+requirements%2C%0D%0AB2B+and+O2O+also+have+a+high+score+of+10%2C+which+means+that+almost+all%0D%0Asegmentation+requirements+are+met.+The+B2C+business+model+is+not+suitable+to+be%0D%0Aapplied+for+selling+vegetable+commodities+in+Sukau+Sub-district.+This+is+because%0D%0Athere+are+several+obstacles%2C+such+as+problems+with+applications+that+have%0D%0Apreviously+been+tested.%0D%0AKey+words%3A+Business+model%2C+B2B.+B2C%2C+O2O%0D%0A%0D%0ASistem+informasi+memberikan+pengaruh+besar+bagi+kemajuan+berbagai+bidang%0D%0Asalah+satunya+agribisnis.+Perkembangan+sistem+informasi+saat+ini+lebih+mengarah%0D%0Akepada+perdagangan+elektronik%2C+perdagangan+ini+memerlukan+konsep+sistem%0D%0Ainformasi+yang+benar-benar+dikembangkan+sesuai+dengan+kebutuhan+dari+proses%0D%0Abisnis+yang+terjadi.tujuan+penelitian+ini+adalah+menemukan+model+bisnis+sistem%0D%0Ainformasi+pemasaran+sayuran.+Model+yang+dimaksudkan+untuk+menemukan%0D%0Apotensi+dapat+diterapkan+oleh+pedagang+di+Kecamatan+Sukau+Kabupaten+Lampung%0D%0ABarat.+Penelitian+ini+melibatkan+12+informan+yang+berperan+sebagai+perancang%0D%0Aaplikasi%2C+administrator%2C+pedagang+sayur%2C+dan+ojek+sayur+yang+bersedia%0D%0Adiwawancari+pada+bulan+April--Juni+2023.+Penelitian+ini+menggunakan+metode%0D%0Akualitatif.+Hasil+penelitian+menunjukkan+bahwa+terdapat+3+model+bisnis+yang%0D%0Aberpotensi+dapat+diterapkan+di+Kecamatan+Sukau+yaitu+penjualan+ke+bisnis+(B2B)%2C%0D%0Apenjualan+langsung+ke+konsumen+(B2C)%2C+dan+online+ke+offline+(O2O).+ketiga%0D%0Amodel+tersebut+yang+paling+berpotensi+adalah+B2B+dan+O2O.+Hal+tersebut+karena%0D%0Amayoritas+masyarakat+mengandalkan+pertanian+sebagai+pekerjaan+utama+mereka.%0D%0ABerdasarkan+syarat+segmentasinya%2C+B2B+dan+O2O+juga+memiliki+nilai+tinggi+yaitu%0D%0A10+yang+artinya+hampir+semua+syarat+segmentasi+terpenuhi.+Model+bisnis+B2C%0D%0Akurang+cocok+untuk+diterapkan+untuk+penjualan+komoditas+sayuran+di+Kecamatan%0D%0ASukau.+Hal+ini+dikarenakan+terdapat+beberapa+kendala+seperti+kendala+pada%0D%0Aaplikasi+yang+sebelumnya+sudah+pernah+diuji+coba.%0D%0AKata+kunci%3A+Model+bisnis%2C+B2B.+B2C%2C+O2O&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-12-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77876%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77876%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77876%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Tia+%2C+Feny+Nahampun+++(2023)+MODEL+BISNIS+PADA+SISTEM+INFORMASI+PEMASARAN+SAYURAN+DI+KECAMATAN+SUKAU+KABUPATEN+LAMPUNG+BARAT.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F77876%2F