@misc{eprints77888,
           month = {Desember},
           title = {PEMAKNAAN AUDIENS TERHADAP FASHION PASTOR SAAT
KHOTBAH DALAM AKUN INSTAGRAM @PASTORINSTYLE
(Analisis Resepsi Followers Akun Instagram @pastorinstyle)},
          author = {Agusto Jonathan S Daniel },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS ILMU SOSIAL DAN ILMU POLITIK},
            year = {2023},
             url = {http://digilib.unila.ac.id/77888/},
        abstract = {Fashion adalah bentuk komunikasi non-verbal yang terdiri dari simbolsimbol ekspresi diri. Sekarang referensi fashion terdapat di Instagram, salah satunya
@pastorinstyle. Instagram @pastorinstyle memiliki konten tantang fashion pastorpastor agama Kristen. Fashion pastor saat berkhotbah dengan menampilkan merek
barang yang sedang digunakan oleh pastor-pastor tersebut membuat pemaknaan
beragam diantara followers nya. Penelitian ini bertujuan untuk mengetahui
pemaknaan audiens terhadap fashion pastor saat berkhotbah dalam akun Instagram
@pastorinstyle. Metode penelitian yang digunakan dalam penelitian ini adalah
analisis resepsi Stuart Hall dan teknik pengumpulan data dengan cara Focus Group
Discussion (FGD), dokumentasi dan studi Pustaka. Hasil penelitian menunjukan
tiga posisi makna dalam memaknai fashion pastor. Posisi makna tersebut adalah
dominant position; yaitu informan menerima sepenuhnya makna sebenarnya dari
produsen pesan @pastorinstyle, negotiate position; yaitu informan menerima
makna prosuden pesan, tetapi tidak menerapkannya sebagai nilai sosial-kultural
dalam kehidupan mereka, serta oppositional position; yaitu menolak makna dari
produsen pesan @pastorinstyle. Hasil penelitian juga menemukan mayoritas
informan berada pada posisi dominant position.
Kata Kunci : analisis resepsi, fashion, pastor, Instagram
Fashion is a form of non-verbal communication consisting of symbols of
self-expression. Now there are fashion references on Instagram, one of which is
@pastorinstyle. Instagram @pastorinstyle has content challenging the fashion of
Christian pastors. Pastors' fashion when preaching by displaying the brands of
goods being used by these pastors creates various meanings among their followers.
This research aims to find out the audience's meaning of pastor fashion when
preaching on the Instagram account @pastorinstyle. The research method used in
this research is analysis of Stuart Hall's reception and data collection techniques
by means of Focus Group Discussion (FGD), documentation and literature study.
The research results show three meaning positions in interpreting pastor fashion.
The position of meaning is dominant position; namely the informant fully accepts
the true meaning of the message producer @pastorinstyle, negotiate position;
namely the informant accepts the procedural meaning of the message, but does not
apply it as a socio-cultural value in their life, as well as an oppositional position;
namely rejecting the meaning of the producer of @pastorinstyle's message. The
research results also found that the majority of informants were in the dominant
position.
Keywords: reception analysis, fashion, pastor, Instagram.}
}