?url_ver=Z39.88-2004&rft_id=1746031019&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PEMAKNAAN+AUDIENS+TERHADAP+FASHION+PASTOR+SAAT%0D%0AKHOTBAH+DALAM+AKUN+INSTAGRAM+%40PASTORINSTYLE%0D%0A(Analisis+Resepsi+Followers+Akun+Instagram+%40pastorinstyle)&rft.creator=Daniel+%2C+Agusto+Jonathan+S&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Fashion+adalah+bentuk+komunikasi+non-verbal+yang+terdiri+dari+simbolsimbol+ekspresi+diri.+Sekarang+referensi+fashion+terdapat+di+Instagram%2C+salah+satunya%0D%0A%40pastorinstyle.+Instagram+%40pastorinstyle+memiliki+konten+tantang+fashion+pastorpastor+agama+Kristen.+Fashion+pastor+saat+berkhotbah+dengan+menampilkan+merek%0D%0Abarang+yang+sedang+digunakan+oleh+pastor-pastor+tersebut+membuat+pemaknaan%0D%0Aberagam+diantara+followers+nya.+Penelitian+ini+bertujuan+untuk+mengetahui%0D%0Apemaknaan+audiens+terhadap+fashion+pastor+saat+berkhotbah+dalam+akun+Instagram%0D%0A%40pastorinstyle.+Metode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah%0D%0Aanalisis+resepsi+Stuart+Hall+dan+teknik+pengumpulan+data+dengan+cara+Focus+Group%0D%0ADiscussion+(FGD)%2C+dokumentasi+dan+studi+Pustaka.+Hasil+penelitian+menunjukan%0D%0Atiga+posisi+makna+dalam+memaknai+fashion+pastor.+Posisi+makna+tersebut+adalah%0D%0Adominant+position%3B+yaitu+informan+menerima+sepenuhnya+makna+sebenarnya+dari%0D%0Aprodusen+pesan+%40pastorinstyle%2C+negotiate+position%3B+yaitu+informan+menerima%0D%0Amakna+prosuden+pesan%2C+tetapi+tidak+menerapkannya+sebagai+nilai+sosial-kultural%0D%0Adalam+kehidupan+mereka%2C+serta+oppositional+position%3B+yaitu+menolak+makna+dari%0D%0Aprodusen+pesan+%40pastorinstyle.+Hasil+penelitian+juga+menemukan+mayoritas%0D%0Ainforman+berada+pada+posisi+dominant+position.%0D%0AKata+Kunci+%3A+analisis+resepsi%2C+fashion%2C+pastor%2C+Instagram%0D%0AFashion+is+a+form+of+non-verbal+communication+consisting+of+symbols+of%0D%0Aself-expression.+Now+there+are+fashion+references+on+Instagram%2C+one+of+which+is%0D%0A%40pastorinstyle.+Instagram+%40pastorinstyle+has+content+challenging+the+fashion+of%0D%0AChristian+pastors.+Pastors'+fashion+when+preaching+by+displaying+the+brands+of%0D%0Agoods+being+used+by+these+pastors+creates+various+meanings+among+their+followers.%0D%0AThis+research+aims+to+find+out+the+audience's+meaning+of+pastor+fashion+when%0D%0Apreaching+on+the+Instagram+account+%40pastorinstyle.+The+research+method+used+in%0D%0Athis+research+is+analysis+of+Stuart+Hall's+reception+and+data+collection+techniques%0D%0Aby+means+of+Focus+Group+Discussion+(FGD)%2C+documentation+and+literature+study.%0D%0AThe+research+results+show+three+meaning+positions+in+interpreting+pastor+fashion.%0D%0AThe+position+of+meaning+is+dominant+position%3B+namely+the+informant+fully+accepts%0D%0Athe+true+meaning+of+the+message+producer+%40pastorinstyle%2C+negotiate+position%3B%0D%0Anamely+the+informant+accepts+the+procedural+meaning+of+the+message%2C+but+does+not%0D%0Aapply+it+as+a+socio-cultural+value+in+their+life%2C+as+well+as+an+oppositional+position%3B%0D%0Anamely+rejecting+the+meaning+of+the+producer+of+%40pastorinstyle's+message.+The%0D%0Aresearch+results+also+found+that+the+majority+of+informants+were+in+the+dominant%0D%0Aposition.%0D%0AKeywords%3A+reception+analysis%2C+fashion%2C+pastor%2C+Instagram.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-12-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77888%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77888%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F77888%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Daniel+%2C+Agusto+Jonathan+S++(2023)+PEMAKNAAN+AUDIENS+TERHADAP+FASHION+PASTOR+SAAT+KHOTBAH+DALAM+AKUN+INSTAGRAM+%40PASTORINSTYLE+(Analisis+Resepsi+Followers+Akun+Instagram+%40pastorinstyle).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F77888%2F