?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANTESEDEN+DAN+KONSEKUENSI+SIKAP+WISATAWAN+PANTAI+BERBASIS+HIJAU+DI+INDONESIA&rft.creator=I+NYOMAN+%2C+SETIAWAN&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Pengembangan+pariwisata+dipandang+sebagai+cara+untuk+meningkatkan+ekonomi+dan+kesejahteraan+sosial+suatu+negara.+Namun%2C+Kelemahan+pengawasan+dan+monitoring+pemerintah+terhadap+objek+wisata+pantai+menjadi+penyebab+terjadinya+kerusakan+lingkungan+pantai.+Salah+satu+cara+untuk+mengatasi+masalah+ini+adalah+dengan+menerapkan+teknik+pemasaran+hijau.+Namun%2C+karena+calon+wisatawan+memiliki+kebutuhan+yang+berbeda-beda%2C+maka+semuanya+tidak+dapat+dipenuhi+secara+bersamaan.+Pemasaran+hijau+merupakan+kontributor+yang+signifikan+terhadap+perilaku+pembelian+ramah+lingkungan+wisatawan.+Oleh+karena+itu%2C+penelitian+ini+bertujuan+untuk+menguraikan+kepedulian+lingkungan+yang+dapat+berdampak+pada+kualitas+layanan+hijau+dan+sikap+hijau+wisatawan+sehingga+dapat+meningkatkan+niat+berkunjung+wisatawan+pantai.%0D%0APopulasi+pada+penelitian+ini+adalah+wisatawan+yang+telah+berusia+di+atas+17+tahun+dan+penentuan+sampel+menggunakan+purposive+sampling.+Selanjutnya+penelitian+ini+dianalisis+menggunakan+SEM+Lisrel+sebanyak+322+responden.+Penelitian+ini+juga+melihat+peran+green+endorser+yang+diduga+dapat+memoderask+hubungan+sikap+hijau+wisatawan+terhadap+niat+untuk+berkunjung.%0D%0ATemuan+pada+penelitian+ini+menunjukkan+bahwa+kualitas+layanan+hijau+memiliki+pengaruh+lebih+besar+terhadap+sikap+hijau+wisatawan+sebesar+77%25%2C+dibandingkan+dengan+besaran+kepedulian+lingkungan+terhadap+sikap+hijau+wisatawan+sebesar+17%25.+Berarti+kualitas+layanan+hijau+lebih+memiliki+efek+peran+utama+dalam+menciptakan+sikap+hijau+wisatawan+dibandingkan+dengan+kepedulian+lingkungan.+Kepedulian+lingkungan+memiliki+pengaruh+terhadap+kualitas+layanan+hijau+sebesar+68%25.+Hal+ini+disebabkan+oleh+kualitas+layanan+hijau+yang+dipersepsikan+para+wisatawan+sangat+penting+untuk+diterapkan+pada+setiap+wisata+pantai+sehingga+dapat+memberikan+kenyamanan+saat+melakukan+kunjungan.+Sikap+hijau+wisatawan+berdampak+dalam+pembangunan+niat+untuk+berkunjung+ulang+positif+signifikan+dengan+besaran+efeknya+sebesar+89%25.+Besaran+efek+ini+diduga+disumbangkan+oleh+efek+kualitas+layanan+hijau+dan+bukan+disumbangkan+oleh+kepedulian+lingkungan.+Dengan+demikian%2C+model+riset+ini+memberikan+gambaran+bahwa+kualitas+layanan+hijau+sebagai+faktor+kunci+utama+bagi+wisatawan+untuk+melakukan+kunjungan+berulang+pada+wisata+pantai.%0D%0AKata+kunci+%3A+Kepedulian+lingkungan%2C+kualitas+layanan+hijau%2C+sikap+hijau+wisatawan%2C+niat+untuk+berkunjung%2C+green+endorser%0D%0ATourism+development+is+a+way+to+improve+the+economic+and+social+welfare+of+a+country.+However%2C+the+weakness+of+government+supervision+and+monitoring+of+beach+tourism+objects+causes+damage+to+the+beach+environment.+One+way+to+overcome+this+is+to+apply+green+marketing+techniques.+However%2C+as+potential+tourists+have+different+needs%2C+they+cannot+be+met+simultaneously.+Green+marketing+is+a+significant+contributor+to+tourists'+green+purchasing+behavior.+Therefore%2C+this+study+aims+to+elaborate+on+environmental+concerns+that+can+have+an+impact+on+the+green+service+quality+and+green+attitudes+of+tourists+to+increase+the+visiting+intention+of+beach+tourists.%0D%0AThe+population+in+this+study+was+tourists+who+were+over+17+years+old%2C+and+purposive+sampling+was+used+for+sample+determination.+Furthermore%2C+this+study+analyzed+as+many+as+322+respondents+using+the+SEM+Lisrel.+This+study+also+examines+the+role+of+green+endorsers%2C+who+are+thought+to+moderate+the+relationship+between+tourists'+green+attitudes+and+intention+to+visit.%0D%0AThe+findings+of+this+study+show+that+green+service+quality+has+a+greater+influence+on+tourists'+green+attitudes+(77+%25)+than+the+amount+of+environmental+awareness+on+tourists'+green+attitude+(17+%25).+This+means+that+green+service+quality+has+more+of+a+primary+role+in+creating+tourists'+green+attitudes+than+environmental+concerns+do.+Environmental+concerns+influence+green+service+quality+by+68%25.+This+is+because+the+quality+of+green+services+perceived+by+tourists+is+very+important+to+apply+to+every+beach+tour+so+that+it+can+provide+comfort+when+visiting.+Tourists%E2%80%99+green+attitude+has+an+impact+on+building+a+significant+positive+intention+to+revisit%2C+with+an+effect+size+of+89%25.+The+magnitude+of+this+effect+is+thought+to+be+due+to+the+effect+of+green+service+quality+and+not+environmental+concerns.+Thus%2C+this+research+model+illustrates+that+green+service+quality+is+a+key+factor+for+tourists+to+make+repeat+visits+for+beach+tourism.%0D%0AKeywords%3A+Environmental+concern%2C+green+service+quality%2C+traveler's+green+attitude%2C+intention+to+visit%2C+green+endorser&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2023-12-18&rft.type=Disertasi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78032%2F1%2FDESERTASI%2520ABSTRAK%2520NYOMAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78032%2F2%2FDESERTASI%2520FULL%2520NYOMAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78032%2F3%2FDESERTASI%2520TANPA%2520PEMBAHASAN%2520NYOMAN.pdf&rft.identifier=++I+NYOMAN+%2C+SETIAWAN++(2023)+ANTESEDEN+DAN+KONSEKUENSI+SIKAP+WISATAWAN+PANTAI+BERBASIS+HIJAU+DI+INDONESIA.++%5BDisertasi%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F78032%2F